Brian Hawrysh | BHawrysh@bcwood.com
BC Wood just received confirmation of funding for our 2018-2019 market development activities. Last November, BC Wood’s staff began the process with sector meetings that were intended to gather input on Industry’s marketing priorities. BC Wood took this input and put together a comprehensive package of market development activities. The proposals that resulted were submitted in mid-December to both Federal and Provincial funders for review and eventual approval.
The proposed activities focus on expanding market share in Canada and the United States, while maintaining the hard won presence that we have gained in the Asian markets.
Recognizing the on-going need to continue our push into emerging markets, BC Wood has also scheduled a mission and participation in a trade show in Mexico in August, 2018. The Global Buyers Mission, celebrating our 15th year, will be bigger and better than ever, with an anticipated 350+ buyers and specifiers coming to Whistler September 6th to 8th.
I would like to recognize and thank the staff of BC Wood for the extra effort they put towards writing these funding proposals, as well as the Industry representatives that provided their own input at the meetings and through our member survey. The result is that BC Wood has another strong program of approved trade event activities for April 1, 2018-March 31, 2019.
For those of you wanting to see the updated list of trade show activities, click here.
Any comments or questions regarding these planned activities can be directed to me at bhawrysh@bcwood.com or by calling our office at 604-882-7100.