Jim Ivanoff | ivanoff@bcwood.jp
BC Wood once again returned to the Interzum Show in Guangzhou, China from March 28th to 31st. This is the largest wood working show in Asia and an excellent entry point for members targeting China’s remanufacturing industry, as well as the construction lumber market. Every time I go, I am still amazed by the sheer size of this event. The Guangzhou exhibition site is one of the largest in the world and the entire facility is used for Interzum. Every imaginable material, component, and machine used for the manufacture of furniture and millwork is on display here.
Interzum is also a very international show in terms of both visitors and exhibitors. Once again, the United States had a very large presence anchored by the American Hardwood Export Council, but their area also included softwood producers. Germany and Turkey also once again had large presences, while countries such as France, Chile, Poland, Italy, etc. were represented with smaller booths. In the BC Wood booth, we were able to meet with buyers from all parts of Asia, the Middle East, as well as Europe. Overall, the show was busier than last year and participating members reported having received very good inquiries.
BC Wood organized the Canada Wood Pavilion at the show and we were able to secure a more central location parallel to the large USA pavilion this year. Clients were able to easily find us in this spot along the hall’s main aisle. We once again used an open concept for our pavilion which not only maintains a professional appearance, but also maximizes a smaller pavilion footprint.
Interzum continues to be an extremely important trade show for BC Wood in promoting Canadian softwood to the Chinese remanufacturing industry and we plan on participating again next year.