Marketing and Social Media Workshop in Kelowna in June!

Posted by Rumin Mann
June 2nd, 2016

We all know people are spending so much more time on their phones and tablets these days – but why isn’t it helping you improve your sales and bottom line results?

The answer lies in Content Marketing – The process of using text, video, and audio communication in an effort to establish your company as the best and most helpful teacher in the world at what you do. A successful Content Marketing Strategy is what you need to stand out from your competition!

This workshop will teach you the basics of marketing principles, how to identify your target audience, and how to market to them using digital media.

 

This hands-on workshop will be presented in three parts:

  1. Marketing Principles: Learn how to practice a sensible approach by applying seven key marketing principles.
  2. Marketing to Your Target Audience: Discover how to communicate your unique benefits through meaningful messaging to your target audience
  3. Social Media: learn how and when to use social media tools to engage your target audience
Details:

Date: End of June 2016 (exact date TBC)
Time: 9:00am to 4:00pm
Location: Kelowna, BC

Register Now

THIS WORKSHOP IS OPEN TO ALL IN THE WOOD PRODUCTS INDUSTRY INCLUDING NON BC WOOD MEMBERS.

For more information or to register for this workshop, contact Rumin Mann at 604-882-7100 or email rmann@bcwood.com if you have any questions.

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Tradeshow Tips/Advice

Posted by Rumin Mann
June 2nd, 2016

What Is Digital Marketing?

It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager of Digital and Online Marketing. But what is Digital Marketing? I have heard it described as any marketing involving electronic technology and data collection…

How Does Digital Marketing Come Into Play With Trade Shows and Events?

Social Media – Social media can be used to promote events before, during and after the fact. This promotion can increase attendance and engagement at the event. It can be used to poll attendees about their preferences before the event and gather real-time information during and after (this can be dangerous if things did not go as well as you hoped for). Depending on your type of event, you can have your clients share social posts and even ask them to rate your company using social platforms. With all of this comes great data you can gather to further fine-tune your marketing tactics. In fact, events give marketers a great reason to communicate with clients on social media and further the client relationship from a digital connection to a personal face-to-face engagement.

Click here to read the entire article

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Upcoming Trade Events in Canada and Mexico

Posted by Rumin Mann
June 2nd, 2016

Based on the feedback from our members and Sector Advisory Groups, BC Wood has put together a comprehensive list of market development activities for the coming year. Following the links for information on a few we are recruiting for now:

If you are seeking importers, distributors, architects, developers in the growing Mexico market, participate in the BC Wood trade mission and Techno Mueble trade show, in Guadalajara, Aug 16-21st, 2016.

Click here for more information on this show and mission.

If you are looking to market your products and connect with designers, architects, builders/developers and consumers, join the BC Wood Pavilion at Interior Design Show Vancouver (IDS West) , Sept 22-25th, 2016. Click here for more information on this show.

If you want to have the opportunity of meeting with up to 10,000 active buying cottage owners, exhibit in the BC Wood Pavilion at the Fall Cottage Life Show Ontario, Oct 21-23rd, 2016.
Click here for more information on this show.

If you would like to exhibit in Western Canada’s largest trade show and conference for the Construction, Renovation, Architecture, Interior Design and Property Management industries, join the BC Wood Pavilion at Buildex Vancouver, Feb 15-16th, 2017.
Click here for more information.

Space is generally limited, as we have to make commitments in advance.  If you are interested in any of these trade events and trade missions, please contact me as soon as possible for more details at khori@bcwood.com or 604-882-7100.

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Show Report

Posted by Randi Walker
June 2nd, 2016

HD Expo 2016 Show Report

BC Wood and members participated in the HD Expo in Las Vegas, May 4th to 6th. Four member companies attended including Barker Manufacturing from Victoria, Live Edge Design from Duncan, Stick & Stones Furniture from Squamish, and Nico Spacecraft from Roberts Creek on the Sunshine Coast. IMG_5563

We were thrilled that the Kawa Table, a collaborative piece from Live Edge and Stick & Stones, won the award for best Casegoods & Freestanding Furniture!

This is a very important show for our furniture and design sector as over 900 exhibitors from around the world present their products to interior design companies, architecture firms, resort developers, specifiers, and purchasers that are looking for the latest, most innovative and creative products for their renovations and new builds. Some of our exhibitors sold product directly off the floor!

We turned our 600 square feet into a cohesive, attractive display of our member’s products and received many accolades from visitors on the overall presentation.

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Europe Market Update

Posted by Brian Hawrysh
June 2nd, 2016

BC Wood at the BAU 2017 Show

BAU is the largest and best known building products show in the European market. The BAU fair, held every two years, attracts over 240,000 attendees. Some 50,000 of these attendees come from neighboring Western European countries and the ex-Soviet Bloc countries. This year, the event will be held from January 16 to 21, 2017. A unique feature of the BAU show is that it consolidates companies featuring wood products and wood building systems in one of its sixteen halls. So while the show is very large, the majority of potential customers for wood based products and building systems are concentrated in one display hall.

Throughout Western Europe and particularly in resort regions that have a high percentage of second luxury homes (such as the Alps in France, Germany, and Italy and the Pyrenees region of Spain and France), there exists good potential for manufacturers of log and timber frame homes. The BC handcrafted style, featuring large diameter logs and heavy timbers, have a unique appeal to these wealthy homeowners.

High quality finished building materials such as decking, siding, roofing, flooring and millwork are all in demand. Specialty lumber such as Douglas-Fir, Hemlock, and a range of hardwoods are also highly sought after by manufacturers in the emerging markets of the post-Soviet bloc countries.

In January 2017, BC Wood plans to organize a large display at the BAU fair for member companies and other Canadian forest products associations. While the show is not for another ten months, its’ high-profile means that the show sells out quickly and our organizational efforts need to start now. Space is limited, so, for more information regarding the BAU show, BC Wood’s participation, and costs, please contact Brian Hawrysh at 604-882-7100 or directly at bhawrysh@bcwood.com.

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Japan Market Update

Posted by Jim Ivanoff
June 2nd, 2016

Japan Home & Building Show 2016

Once again, BC Wood will be organizing the Canadian Pavilion at the Japan Home & Building Show on behalf of the wood industry. The venue will be Tokyo Big Sight as usual, but the dates have been pushed up by several weeks as Tokyo is preparing for the Olympics thus new facilities are being added to Big Sight so it can host some of the competitions. This year the JHS will run from October 26th to 28th.

There will be a few other big changes to this year’s show in addition to the schedule change. Japan decided to host the 2020 Olympics in order to market itself to foreign travelers. However, for a variety of reasons, the number of in-bound visitors already surpassed the official goal of 20 million by 2020 last year and now the target is 40 million visitors in 2020. As a result, Japanese hotels are running at full capacity so many operators are making investments in both existing and new properties. The organizers of the Japan Home Show have been watching this trend and have decided to target this industry by adding a new zone for interior fixtures to this year’s show. This along with Japantex, which will again be held together with the JHS, will mean that the show will draw in more architects and designers than ever before.

Additionally, the JHS organizers are for the first time adding a dedicated kitchen and bath zone which will tie in nicely with this new design focus for both the housing and hospitality industries. It has always been strange that Japan did not have a kitchen and bath show so it is great to see the Japan Home Show adding this. To make room for these new zones, the organizers moved the hospital industry exhibition to a separate show and thus freeing up all six of Big Sight’s East Halls for this year’s Japan Home & Building Show. It will be big!

Those interested in learning more about the show should contact Jim Ivanoff at ivanoff@canadawood.jp

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Japan Market Update

Posted by Jim Ivanoff
May 31st, 2016

Nikkei Show 2016

BC Wood will once again be coordinating the Canadian Pavilion at the Nikkei Architectural and Construction Materials Show that will be held at Tokyo’s Big Sight from March 8th through 11th, 2016.  With BC Wood’s longstanding participation in the show, we have been able to secure a pavilion in a prime location on behalf of our members.

The Nikkei Show is the largest show of its kind in Japan and sees over 250,000 industry professionals over the show’s four days. The show attracts a great number of architects, but is also well attended by importers, distributors, and both residential and commercial builders. The show is a good fit for producers of cabinetry, millwork, house packages including log and timberframe, as well as lumber and remanufactured products. For more information on exhibiting or participating in this show, please e-mail me at ivanoff@canadawood.jp.

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Old growth Indonesian/Burmese teak FOR SALE

Posted by Rumin Mann
April 14th, 2016

I am the owner/artist of Featureworx. I offer design/build services with CNC carving capabilities. I also build and sell my own designs.
I have hundreds of board feet of what I think is old growth Indonesian/Burmese teak.  And this is where I have a bit of a dilemma;  I’m afraid to cut into this stuff, not knowing what it’s worth, if I would devalue it by making any of these shorter.  I would like to get some advice on how to sell some value added products I could make from it without feeling guilty about cutting a 16ft board in half…and..AND…I’m also willing to sell the whole lot of it at an agreed upon price.

Below are a few pictures of the teak.
The boards have been in my shop for about a year and a half. I know what harvested teak goes for and this stuff is not that. From what I’ve revealed so far, this teak is just stunning. I found some Asian looking script on the end of a few boards.

Most boards are at the 12 to 14 ft length but many are longer, only a few shorter and the shortest is is probably 11ft. The width range quite a bit. Most are 2¼” thick, a few at just over an inch thick and a few at over 3″

If you are interested, please contact me.

Gerald Lauzé
Designer / Owner
604-992-0972
206-19148 27th ave
Surrey BC
V3Z 5T1

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Specifiers Program Update – A Year End Review

Posted by Roy Manion
April 14th, 2016

As March 31st marked the end of our 2015-16 fiscal year, this article will be a year-end review on the Specifiers Program. 2015-16 was a very full year including Lunch & Learn sessions, Group Seminars, Factory Tours, the US Pacific Northwest Workshops, Alberta Workshops, and the Wood First Forum at the GBM.

Specifier Lunch & Learn Sessions:
42 Lunch & Learn sessions were held throughout the year. The trend of implementing two 30 minute sessions instead of a single 60 minute session continued to resonate with Specifiers and Industry alike. The spilt this past year was approximately 50/50.

Group Seminars
4 major group seminars were held including seminars in Kamloops, Kelowna, Victoria, and at the top of the Sea to Sky Gondola in Squamish. While all were well attended and eventful, the one that comes to mind is the session held at the Robert Bateman Centre in Victoria. This group seminar focused on the One Tree Exhibit at the Centre and included profiles of several manufacturers that produced 42 different pieces of furniture made from one 150 year old Western Maple that had to be cut down. All pieces were on display and designers and architects from all over the Victoria area attended this session. Seeing the skill of local craftspeople who produced some of these wonderful pieces was truly gratifying.

Factory Tours
Four factory tours were held in the past year including tours of a millwork company in Sidney, a timber frame company in Kamloops, a timber drying facility in Squamish, and a reclaimed timber facility in Maple Ridge. In total over 130 architects, designers, contractors, and engineers attended these tours.

US Pacific Northwest Architect Workshops
For the third year in a row, BC Wood was joined by 5 companies from industry, each giving a 30 minute educational presentation on their respective products and services. These sessions were held in Seattle, Tacoma and Portland. Approval was obtained from the American Institute of Architects (AIA) for 2.5 HSW/LU Educational Credits (these are the best educational credits AIA approves) for all the registered architects and designers who attended. In total, 126 professionals, mostly architects, registered for the three sessions.

Alberta Architect Workshops
As with the US sessions, BC Wood organized a group of companies from Industry to go to Alberta to present product knowledge / educational seminars for Alberta Architects, Designers, Contractors, and Engineers in key Alberta centres including Edmonton, Calgary, and Lethbridge. Using the US model, each company gave a 30 minute educational presentation on their respective topics. Approval was obtained from the Alberta Association of Architects for 2.5 Educational Credits for all the registered architects and designers who attended. In total, 92 people registered for the three sessions with the vast majority being architects.

Wood First Forum
This has been a very popular event for both the specifiers and many exhibitors at the GBM. Specifier activities included seminars on Thursday with excellent speakers from Japan, Austria, Boston, and locally. On Friday, we held our popular Mini-Seminars and Site Tour in the afternoon. Also offered were Lunch & Learn sessions on Friday and Saturday featuring key speakers. In total, over 70 specifiers attended.

Related Associations:
Throughout the year, we continued to maintain relationships with a number of trade associations we felt are important to the success of the Specifiers Program with the goal of increasing the interaction between BC Wood and these associations. The associations we are working with include the Vancouver Regional Construction Association (VRCA), the Independent Contractors Business Association (ICBA), Architectural Woodworking Manufacturing Association of Canada (AWMAC), Interior Designer Continuing Education Council (IDCEC), the American Institute of Architects (AIA), the Alberta Association of Architects (AAA), and most importantly, the Architectural Institute of BC (AIBC). We are pleased to report that all relationships were renewed for the coming fiscal year with an emphasis on greater collaborations going forward. We are also considering an additional 2 associations in the coming fiscal.

To summarize, 49 activities were implemented and were attended by close to 1,000 specifiers and support staff. Overall, a very full year.

As mentioned at the outset, the next Wood Connections will feature plans for the current fiscal year. Should you wish additional information on any of the foregoing, or require information on the Specifiers Program, please contact me at rmanion@bcwood.com  or call me at the office. I would be pleased to discuss it with you.

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China Market Update

Posted by Jim Ivanoff
April 12th, 2016

Interzum 2016

Our last show of fiscal 2015-16 was the Interzum Show in Guangzhou, China. BC Wood reserved 64m2 this year to make the Canada Wood Pavilion in which four BC Wood members participated, along with three of our Canada Wood partners. We were able to secure the same location as in previous years for the visually impressive Canadian Pavilion, so that clients would be able to easily find our exhibitors. The Canada Wood Pavilion not only maintains a professional appearance, but also maximizes the small footprint by employing an open design concept. Exhibiting members do not always like this format at other events such as the Japan Home Show, but our participants at Interzum enjoyed it as they said that it made them feel like a big team working together.
While the majority of the show’s visitors still tend to be looking for hardwood, we were glad to see that more and more customers came to Interzum looking for softwood. The softwood is mainly for construction applications as well as remanufacturing such as sauna, bed slats, and wall paneling. Guangzhou is of course the hub of furniture manufacturing in China, but being that Interzum is the largest wood working show in Asia, it attracts wood buyers from across China and in fact, from around the world. As a result, Interzum continues to be an extremely important trade show for BC Wood in promoting Canadian softwood to the Chinese remanufacturing industry.

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