2018 Marketing Training + Support Program

Does your company need help standing out in a busy marketplace? Join our three-part workshop series and personal coaching sessions to get the marketing support you need to succeed.

Key Lunch and Learn Takeaways

You will learn how to:

  • purposefully engage with new and existing customers
  • clarify your message and connect with your customers
  • turn existing customers into loyal brand advocates
  • make some simple and impactful changes to your website, digital marketing and print materials

Program Trainer

Laura Tetzlaff is the founder of Sandbox Marketing, a strategic brand development and creative marketing agency.  For over 5 years she has been working closely with BC’s value added wood industry helping small to large business develop meaningful marketing programs. Laura’s presentation style is highly engaging, fun and educational.

Program Format

This program is spread over 3 separate lunch + learn workshops from May to September. Plus you’ll receive additional 3 x 1hour personal coaching sessions to keep your efforts on track.

Maximum 10 participants for this program mean you get highly personalized support from our brand marketing specialist.

Program Content

A/ Workshop Series

Build on your current marketing knowledge and use proven tools to convert browsers into buyers and build loyal brand advocates.

Using a Customer Journey Map tool, you will identify how to communicate with your ideal customer through the entire relationship cycle.

Strategic storytelling is the fastest, easiest and most effective way to connect with your audience. Using a simple framework for strategic messaging, you will attract the right audience for your business and influence their behavior.

Add simple and practical marketing tips to improve your website messaging, digital marketing and print programs.

B/ Personal Coaching Sessions

Build on the new skills you learned in the workshops and get the support you need with three 1:1 coaching sessions from our brand marketing specialist. Personal one-hour session will be conducted within eight weeks following each workshop (via telephone, Skype or similar digital chat). Appointments will be booked on a first come, first serve basis.

To register, please fill out this PDF and email it to rmann@bcwood.com .

Details:

Date: 1. May 22, 2018
2. Late June
3. Late September
Location: KPMG – 3rd floor – 8506 200 St, Langley, BC V2Y 0M1
Time: 11:30am – 1:30pm
Lunch and Learn Format: 3 Lunch + Learn sessions
Post Lunch and Learn: 1 hour Personal Coaching Sessions for each attendee (via telephone, Skype or similar) within 8 weeks of the Lunch and Learn. Total of three 1 hour sessions per attendee.
Attendees: Value-added wood business in British Columbia
Size: 10 people maximum
Presenter + Coach: Laura Tetzlaff, Sandbox Marketing
Topics: Lunch and Learn #1: Communicating with your Target Audience
Lunch and Learn #2: Boost your Business with Strategic Storytelling
Lunch and Learn #3: Practical Marketing Practices
Who should attend: Business owners, marketing or sales teams, or those directly involved with customer communication
Special note: Because of the limited space available for this personalized program, we request companies only send 1 representative to allow other companies equal opportunity to participate