2018 Lunch & Learn Marketing Program

Join our upcoming marketing workshops! These events take the form of 3 separate Lunch & Learn-style workshops spread over a few months. Participants also receive an additional 3 x 1hour personal coaching sessions for individual support. Maximum 10 participants for this program mean highly personalized help and results.

Key Lunch and Learn Takeaways

Upon completing this three-series Lunch and Learns, you will learn:

  • when, where and how to engage with new and existing customers
  • how to clarify your message and connect with your customers
  • how to turn existing customers into loyal brand advocates
  • how to apply basic marketing principles to your marketing program
  • how to make some simple and impactful changes to your website copy and design
  • how to apply basic design principles and message strategies to your brochure

Program Overview

Goal: Activate best communication strategies to connect with your target audience

Lunch and Learn #1 is geared towards professionals who have a good understanding of their target audience’s motivators and want to develop deeper relationships. Using a Customer Journey Map, we will identify the best opportunities to communicate with your target audiences.

Goal: Attract the right audience for your business + build brand loyalty

Lunch and Learn #2 is geared towards professionals with a basic understanding of branding. Strategic storytelling is the fastest, easiest and most effective way to connect with your audience and influence their action and behavior. We will discuss why storytelling is so powerful and provide a simple framework to help you design your strategic messaging.

Goal: Add simple and practical marketing techniques to your skill set

Lunch and Learn #3 is geared towards professionals with a basic understanding of marketing. We will review the seven basic marketing principles, and then dive into tools and tips specific to your website messaging and print programs.
Additionally, we will spend time reviewing simple changes to your website that will help increase engagement. We will also discuss best design and message strategies for print materials so bring your brochures.

This program includes three 1 hour personal coaching sessions.

Build on the new skills you learned and get the support you need with a one-on-one coaching session with our brand marketing specialist following each lunch and learn.

Each 1 hour session will be conducted within eight weeks following each lunch and learn via telephone, Skype or similar digital chat. Appointments will be booked on a first come, first serve basis.

To register, please fill out this PDF and email it to rmann@bcwood.com .


Date:1. May 22, 2018
2. Late June
3. Late September
Location:KPMG – 3rd floor – 8506 200 St, Langley, BC V2Y 0M1
Time:11:30am – 1:30pm
Lunch and Learn Format:3 Lunch + Learn sessions
Post Lunch and Learn:1 hour Personal Coaching Sessions for each attendee (via telephone, Skype or similar) within 8 weeks of the Lunch and Learn. Total of three 1 hour sessions per attendee.
Attendees:Value-added wood business in British Columbia
Size:10 people maximum
Presenter + Coach:Laura Tetzlaff, Sandbox Marketing
Topics:Lunch and Learn #1: Communicating with your Target Audience
Lunch and Learn #2: Boost your Business with Strategic Storytelling
Lunch and Learn #3: Practical Marketing Practices
Who should attend:Business owners, marketing or sales teams, or those directly involved with customer communication
Special note:Because of the limited space available for this personalized program, we request companies only send 1 representative to allow other companies equal opportunity to participate