BC Wood once again returned to the Interzum Show in Guangzhou, China from March 28th to 31st based on industry feedback. This is the largest wood working show in Asia and is an excellent entry point for members targeting China’s reman industry as well as the construction lumber market. At this show, visitors have access to all the different parts and materials needed for producing furniture and interior finishing materials.
Interzum is a very international show in terms of both visitors and exhibitors. Once again, the United States had a large presence anchored by the American Hardwood Export Council, but also including softwood producers. Sweden Wood was also back again along with pavilions from Germany, Chile, and Turkey, as well as smaller booths from countries such as France and Italy.
We were able to secure the same prime location as in previous years for the visually impressive Canadian Pavilion so that clients would easily find us. The open concept of the Canada Wood Pavilion not only maintains a professional appearance, but also maximizes the small footprint. Our participating members enjoyed this layout as they could feel like a big team working together.
Interzum continues to be an extremely important trade show for BC Wood in promoting Canadian softwood to the Chinese reman industry and we plan on participating again next year.