China Market Update

On April 12th, 2016, posted in: BC Wood Members, China, Markets, Trade Shows by Comments Off on China Market Update

Interzum 2016

Our last show of fiscal 2015-16 was the Interzum Show in Guangzhou, China. BC Wood reserved 64m2 this year to make the Canada Wood Pavilion in which four BC Wood members participated, along with three of our Canada Wood partners. We were able to secure the same location as in previous years for the visually impressive Canadian Pavilion, so that clients would be able to easily find our exhibitors. The Canada Wood Pavilion not only maintains a professional appearance, but also maximizes the small footprint by employing an open design concept. Exhibiting members do not always like this format at other events such as the Japan Home Show, but our participants at Interzum enjoyed it as they said that it made them feel like a big team working together.
While the majority of the show’s visitors still tend to be looking for hardwood, we were glad to see that more and more customers came to Interzum looking for softwood. The softwood is mainly for construction applications as well as remanufacturing such as sauna, bed slats, and wall paneling. Guangzhou is of course the hub of furniture manufacturing in China, but being that Interzum is the largest wood working show in Asia, it attracts wood buyers from across China and in fact, from around the world. As a result, Interzum continues to be an extremely important trade show for BC Wood in promoting Canadian softwood to the Chinese remanufacturing industry.

read more

Japan Market Update

On April 12th, 2016, posted in: BC Wood Members, Japan, Markets, Trade Shows by Comments Off on Japan Market Update

Nikkei Architectural and Construction Materials Show 2016

The last activity we hold for members each year in Japan is the Nikkei Architectural and Construction Materials Show at Tokyo Big Sight in early March. This year’s show was held from March 8th through 11th and we once again had a strong group of members and Canada Wood partners in the BC Wood organized Canadian pavilion. Six BC Wood members took part in the pavilion showcasing products ranging from structural lumber and engineered wood to finishing materials, furniture, WRC, and 2×4 home packages. We maintained our WRC inspired central reception display, which featured traditional Japanese wood connection art created by the famous Japanese designer Hiroyuki Takamura, who tragically passed away a week before the show. This space always draws in show visitors both with its visual as well as aromatic appeal.
The power of the Nikkei Newspaper brand and organization always ensures that this will be a well-attended show. This year saw 208,195 visitors over the four days. It is important to note that this show is for industry professionals only, so the attendance is not inflated by consumers. The show is very popular with architects and designers and in particular those involved with commercial and retail space design. We were not only happy to see the strong attendance figures, but also the positive mood of the attendees. With preparations for the 2020 Olympics in full swing and 2015 showing another record year for inbound tourism, resort, and hospitality facilities, overseas guests were one of the main topics discussed by visitors to the show.

read more

Korea Market Update

On April 12th, 2016, posted in: BC Wood Members, Korea, Markets, Trade Shows by Comments Off on Korea Market Update

Housing Brand Fair 2016

On behalf of its’ members, BC Wood organizes one major construction show each year in the Korean market. We once again chose the Housing Brand Fair in January at Seoul’s centrally located COEX trade and convention centre. The COEX Centre underwent extensive renovations last year, but it recently reopened and is once again drawing in large crowds.Over 260 companies participated with 1,000 booths this year. During the four days of the show, over 40,000 people came to see the Housing Brand Fair.
The Housing Brand Fair attracts a large cross-section of the construction industry including companies involved in new wood framed construction, condominium developments, as well as renovations. Therefore, the show is a great venue for a wide range of BC Wood members, from lumber to house packages to finishing materials. Being held in Seoul’s main business district also ensures that key decision makers from these companies can easily visit. Our in-market representative, JC Lee, makes the most of this convenient location by setting up extensive meetings for participating members. This type of pre-show assistance is key to having a successful show as it ensures that members know that they will be able to meet the key targets for their products.
JC also organized visits to customers’ offices and their building sites after the show. Through these visits, the members were introduced to projects for 2×6 wood frame homes, heavy timber frame homes, cedar homes, a golf course development with 300 wood frame homes, resort homes, rental homes at resorts as well as Korean traditional wood frame homes. Also, concrete construction job sites were visited for kitchen cabinets, windows, doors, as well as wooden interior and exterior finishing materials.

read more

Japan Market Update

On April 12th, 2016, posted in: BC Wood Activities, Japan, Markets, Trade Shows by Comments Off on Japan Market Update

IBMF New Year’s Reception at the New BC Wood Showroom in Tokyo

New Year’s receptions are an annual custom in Japan that are very important for business people to greet clients, re-establish contacts, as well as to meet new people. BC Wood takes part in many of these events each year, but we never had the opportunity to host our own, until this year.
BC Wood is a member of the “Imported Building Materials Forum” in Japan, which is an association of companies that works together to deal with new building regulations and potential trade barriers that would affect imported building products. The group usually holds its New Years reception at a restaurant, but we were able to host the event this year in our new Tokyo Showroom. The association members were able to enjoy some BC wine and Canadian themed treats while learning about the various members’ products we have on display in the office. These guests were impressed by the showroom and its versatility in being both a fully-functional office as well as an events space.
We have hosted several such evening events in the showroom since it was officially opened in November and they have proven popular with our Japanese contacts. Going forward, we look to hold more functions in our office, in particular around trade shows when we have members in-market, to extensively promote ourselves to the Japanese construction industry as a resource centre and to maximize the exposure of our members’ products. We have already seen an increase in foot traffic as contacts readily stop in when they are in the neighbourhood. The new office’s convenient location has also been a big factor in encouraging clients to visit.

read more

USA Market Update – IBS Show Report

On April 12th, 2016, posted in: Markets, Trade Events, Trade Shows, USA by Comments Off on USA Market Update – IBS Show Report


A few comments, suggestions, and ideas that may be of interest to the industry…
Anyone who has spent some time in Vegas knows that it can be a little weird, but even I was surprised by the orchestrated mayhem that took place during the recent International Builders Show. In no particular order, here is what was happening in Sin City during an average Thursday in January. Along with the IBS and the Kitchen and Bath Show, Las Vegas also hosted SHOT, the world’s largest gun show, and the AVN adult Video Conference, which all made for some interesting people watching. Add in the opening of the Jennifer Lopez concert series, and filming of the new Bourne Identity movie – complete with an exciting car chase down the strip…. Vegas had it all going on.

As for the International Builders Show, it can summed up in one word from BC Wood Board member and CEO of Norelco Cabinets, Peter Raja, the event was “excellent”. Over 117,000 industry professionals in the residential and light commercial construction sectors attended the 3 day trade event and conference. In fact, this year’s attendance was the highest in recent memory and is reflective of the relative strength of the US housing market. For the next event in 2017, the IBS moves East to Orlando, Florida. While that city certainly lacks the energy and chaos of Las Vegas, the region is currently experiencing strong growth in residential construction. BC Wood will have a large contingent of members showcasing product in the coordinated “Wood Products Pavilion” at IBS next year.

For more information on upcoming events or contacts into the US market please feel free to contact me at

read more

Tradeshow Events for 2016-17

On April 12th, 2016, posted in: BC Wood Members, Global Buyers Mission, Seminars, Trade Missions, Trade Shows by Comments Off on Tradeshow Events for 2016-17

BC Wood just received confirmation that funding for our 2016-2017 trade show and mission programs has been approved. Last November, BC Wood’s staff began the process with sector meetings that were intended to gather input on Industry’s marketing priorities. BC Wood took this input and put together a comprehensive package of market development activities. The proposals that resulted were submitted in mid-December to both Federal and Provincial funders for review and eventual approval.
The BC based tradeshows are yet to be officially approved, however, it is expected that they will be shortly. The balance of the proposed activities focus on expanding market share in the United States, while maintaining the hard won presence that we have gained in the Asian markets. Recognizing the on-going need to explore new and emerging markets, BC Wood has also scheduled missions and participation in trade shows in Mexico in August, 2016 and March, 2017. The Global Buyers Mission, our 13th, will be a highlight, with over 250 buyers coming to Whistler in early September.
I would like to recognize and thank the staff of BC Wood for the extra effort they put towards writing these funding proposals. The result was that BC Wood has another strong program of approved trade event activities for 2016-2017.
For those of you wanting to see the updated list of trade show activities, please visit the BC Wood website at and select Trade Events from the Programs & Services tab. Any comments or questions regarding these planned activities can be directed to me or by calling our office at 604-882-7100.

read more

Japan Market Update

On January 13th, 2016, posted in: Japan, Markets, Trade Shows by Comments Off on Japan Market Update

Japan Home and Building Show 2015

From November 18 to 20, BC Wood organized and managed the Canadian Pavilion at the Japan Home & Building Show on behalf of the Canadian wood products industry. We were once again joined by our Canada Wood partners at the AFPA and CFPA in addition to seven BC Wood members representing products ranging from SPF and WRC to log homes, furniture, and kitchen cabinetry.
There were high expectations for this year’s JH&BS. This combined with the sellout of the show last year encouraged the organizers to increase the floorspace to cover five of Tokyo Big Sight’s six East Halls, compared to only three last year. This made it the largest Japan Home Show since the Lehman Shock. The increased floorspace greatly improved the flow of traffic with wider aisles and well defined zones. The domestic wood industry took a lot more space this year and created impressive new displays. The other international exhibitors such as the USA, Germany, Italy, Finland, China, etc also improved on their displays from past years.
For our pavilion, we kept the same basic simple and modern design as in past years but with a new and enhanced “Canadian forest experience” display designed by the famous Japanese designer Hiroyuki Takamura of Unplugged Design Laboratory that we began using in 2014. The new WRC wall and ceiling treatment attracted a lot of attention to our space and as a result, we had the highest volume of traffic in our booth in many, many years.
All of the participating members reported developing very good sales leads from the show and also commented that this was the best JH&BS in many years. We hope that the organizers will again put on the same scale of show for 2016. The Japan Home Show still remains the best show for international suppliers looking to enter the Japanese market.

read more

Mexico Market Update

On January 13th, 2016, posted in: Markets, Other, Trade Missions, Trade Shows by Comments Off on Mexico Market Update

Last Chance to Register for the Mexico Trade Mission & Expo Cihac Occidente Trade Show – March 6-12, 2016 in Guadalajara, Mexico


You are invited to participate with BC Wood in the Mexico Trade Mission and EXPO CIHAC OCCIDENTE Trade Show, March 6-12, 2016 in GUADALAJARA. The Trade Mission will take participants to meet to meet pre-qualified distributors, importers, manufacturers, and industry associations. The Trade Show will expose participants to construction industry professionals in the Guadalajara Jalisco area.
March 6, Sun
Travel to Guadalajara
March 7, Mon
Trade Mission all day
March 8, Tues
Trade mission and Trade show Expo CIHAC Occidente
March 9, Wed
Trade mission and Trade show Expo CIHAC Occidente
March 10, Thurs
Trade mission and Trade show Expo CIHAC Occidente
March 11, Fri
Trade mission full day
March 12, Sat
Travel home
Your fee includes:
Trade mission:
  • all meeting appointments and driver transportation
  • all site visits and driver transportation
  • mission coordinator/interpreter
  • hotel booking coordination
Trade show:
  • company counter within the BC Wood booth
  • company signage
  • booth interpreters
  • common meeting area
  • shipment of literature
Not included in the participation fee – hotels, airfare, and meals.
There is limited space available!
To register or for more information, please contact:
Ken Hori
BC Wood

read more

USA Market Update

On January 13th, 2016, posted in: BC Wood Members, Markets, Trade Shows, USA by Comments Off on USA Market Update

A few comments, suggestions, and ideas that may be of interest to the industry…
January is expected to be an extremely busy time for BC Wood and member companies in the US market. We have two key trade events that take place back-to-back at the end of the month. First up is the International Builders Show (IBS) from January 19 to 21 in Las Vegas, Nevada. The IBS is now part of the larger US Construction week which combines IBS, KBIS (Kitchen and Bath Show), and Surfaces (flooring show) together in one location, the aforementioned Sin City. Show organizers are projecting over 110,000 attendees walking the show floors over the 3 day duration of the event. Those numbers have not being experienced since the pre-recession days of 2005-06. For any members walking the show, please feel free to stop by the coordinated BC Wood products pavilion located in the central hall C 7313.
Directly following IBS, BC Wood and member companies will participate in the annual BIA Hawaii trade event and mission in Honolulu, Hawaii from January 22 to24. The Hawaii market continues to be very strong in the high-end residential and light commercial/hospitality sectors. In fact, construction activity is up over 18% across the state from this time last year. Manufacturers of heavy timber and Western Red Cedar products continue to see significant opportunity in Hawaii and our participation at BIA helps connect our members to buyers in this market. Following the show, members will participate in a 3 day mission to the Big Island, meeting with builders, developers, and distributors and developing important contacts on the Island.
With a strong market and low Canadian dollar, the market opportunity for BC’s Industry in the United States remains high. As the US economy continues to grow, events such as IBS and BIA Hawaii become increasingly important in connecting BC industry to buyers from across the United States. For information on exporting into the US and on current market trends and opportunities, attend the Exporting to US Seminars on Feb 3rd & 4th in Langley, BC. You can contact Rumin in the BC Wood office to register at
As always, for more information on these events or expanding your sales into the US please feel free to contact me at

read more

USA Market Update

On October 20th, 2015, posted in: BC Wood Members, Markets, Trade Shows, USA by Comments Off on USA Market Update

few comments, suggestions, and ideas..

It’s time to start planning for the International Builders Show (IBS) which takes place mid January in Las Vegas, Nevada. IBS is part of the new North American “Construction Week” which combines the IBS, Kitchen and Bath (KBIS), and the flooring show, Surfaces, all in one place. IBS will draw over 100,000 industry professionals including builders, architects, distributors, and others to the three day event. BC Wood has once again secured excellent space in the central hall of the Las Vegas Convention center and will have a strong contingent of members showcasing products to their target audience. As of today, we have a couple of 10×10 spaces still available; however, they will go fast! So if this show sounds interesting to you, please get a hold of me quickly to secure your space.

This past weekend, BC Wood held our first “Timberframe University” in Santa Clara, California with good success. The event is an educational seminar in which pre-qualified buyers are invited to participate in a full day workshop on the “nuts and bolts” of building your dream home. It is an interactive workshop where attendees get to see the world class timber, log, and pre-built houses that our members design and manufacture. Significant networking and question and answer opportunities were developed for both attendees and our panel of industry experts. The event was held in partnership with AIM media who are the publishers of the magazines, Log Home Living and Timber Home Living magazines. I will do a complete review of this event and discuss the opportunity for members to participate in the next Timberframe University in the next issue of the Wood Connections newsletter.
As always, please feel free to contact me at for more info on the issues discussed above or on the US market in general.

read more