BC Wood will once again be ramping up its’ presence at the Interior Design Show West (IDS West) this coming fall, September 25-28, 2014 at the Vancouver Convention Centre. In an effort to bring more attention to the growing strength of wood design and manufacturing in BC, BC Wood has partnered with the show organizers of IDS West to create a high profile “Design BC” pavilion. The pavilion will showcase BC Wood members and their products – everything from custom furniture and architectural millwork, to design-inspired finished products such as kitchen cabinets, doors, flooring, and paneling. We will also create a special “feature” area to draw more traffic to the centrally located space.
The show attracts more than 35,000 attendees over 3½ days. This includes 5,000 guests to the Party On Opening Night, 6,000 designers, architects, buyers, builders/developers, and other industry professionals during trade day, and an additional 25,000 consumers interested in design.
A total of 1400 square feet of exhibition space has been set aside for the “Design BC” pavilion and feature area, with BC Wood covering a portion of the hard costs for this sector wide display. If you plan to participate in the IDS West show this year, please contact BC Wood to see how we can save you money and ensure you higher visibility through the “Design BC” pavilion. Call 604-882-7100 or email email@example.com
Skyline Tradeshow Tips – June 9, 2014
Small businesses can now garner the same benefits as their larger competitors at industry events and trade shows. Once seen as a corporate Who’s Who of business leaders, industry events are now recognized as an excellent opportunity for smaller local businesses and cottage industries. Trade show booth rentals have become more affordable, making these lucrative events a solid investment in future profitability for even the smallest business. The ROI is undeniable and the up-front investment is surprisingly affordable. Here are just 5 reasons that trade shows can help small businesses grow:
1. Renting Trade Show Booths
If your small business may not be able to afford a staff of marketing specialists or the production of a trade show booth, renting a booth could be a viable option. By renting trade show booths, your small business gets all the advantages of working with a team of experts and housing a state-of-the-art manufacturing facility, without the expense. Trade show booths are designed by you, in conjunction with a team of advertising professionals, at a price you can afford. Your brand and your message will make a powerful statement with a rented display, while staying within your specified budget.read more
For the first time in many years, BC Wood and members participated in the HD Expo in Las Vegas. Five member companies attended including Barker Manufacturing, Brent Comber Originals, Live Edge Design, Martha Sturdy, and Stick & Stones Furniture.
This is a very important show for our furniture and design sector as over 900 exhibitors from around the world present their products to interior design companies, architecture firms, owners, operators, developers, specifiers, and purchasers that are looking for the latest, most innovative and creative tools for their renovations and new builds. Visitor traffic was up 15% this year and some of our members even sold product directly off the floor!
Sticks and Stones were recognized with an Award of Excellence as part of the IIDA Product Design Competition, for the category of Outdoor Seating. Their Social Circle and Live Edge Design’s new Phantom Communal Table both made the pages of the Thursday Show Daily publication.read more
Skyline Tradeshow Tips – May 22, 2014
Managing Your Trade Show Booth for an Optimal New Product Launch
Launching a new product or product line is one of the best reasons to exhibit at a trade show. Trade shows give you the opportunity for a live, captive audience, and proves an ideal way to get your product in the hands of your targeted consumer demographic. Additionally, you can gain invaluable insight directly from the crowd about what they think of your product offering.
While a product launch at your trade show booth offers an impressive opportunity for yielded results, the process still requires careful strategy and execution to ensure you don’t leave business on the showroom floor for your competitors to steal. When creating your product launch strategy, follow these simple tips for maximum return on investment.read more
Skyline Tradeshow Tips – May 14, 2014
How can you enhance the look of your exhibit at your next show, without breaking the bank? Like any outfit you’ve had for a while, adding accessories can give you a whole new look.
Some of the greatest exhibit designs today use simple accessories to create a new look at their shows, or add a little “punch” to their exhibit. Just like that scarf that adds the right color to an outfit, accessories can add the graphic or addition to your booth you need.
LOOK UP: With the addition of finials or design elements and blocks of color to your exhibit, you can really highlight your corporate colors and create a nice, finished look. Try adding additional lighting to an area within the exhibit to enhance a graphic or a particular area of the booth. You could also use colorwash LED lights to change colors and add some interest to your exhibit.
LOOK DOWN: Just like the right shoes can complete an outfit, exhibitors are now considering the floor as an integral part of their booth design. Flooring can really enhance the overall design by adding richness, tying together your branding, or enhancing the overall environment. To give a more high-class feel to your booth, consider using deep and rich colors for your flooring. This can easily be done with flex-flooring solutions as a cost-effective addition. If you want to maintain an industrial image, use something like brushed metal flooring. No matter what look you’re going for, choose something that is unique and customizable to your message and brand.read more
4 Easy Mistakes to Avoid at Your Next Trade Show
Skyline Tradeshow Tips -April 22, 2014
It’s not hard to make mistakes with your trade show display, but it can be difficult to spot them before they happen. This can be because there are so many things to consider and so many decisions to be made. However, if you make a plan accordingly, avoiding some of the most common mistakes can be easy – especially if you know what to look out for. Here are some of the easiest mistakes to make, but also how to avoid them so you make sure that you have a successful experience with your trade show display:
Mistake #1: Bringing Your Trade Show Display to the Wrong Show
By attending the wrong show, I don’t mean that you showed up at the wrong convention center or something. You show up at the right convention center, but is this the right show for your business? Exhibiting at the right trade shows can really help your company find leads and connect with current customers, which is why it’s so important to attend the right ones. If you may or may not be earning a good ROI or even better awareness for your company, think again about the show. If you attend the wrong types of events, you could miss out on your customer base entirely! If you’ve attended a show recently and it didn’t produce the results you wanted or expected, think long and hard before planning to attend it again. Talk to the event organizer about the problems that you had and if there aren’t any steps taken to correct these problems, look for a new event to attend.
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A few comments, suggestions, and ideas that may of interest…
PCBC is the builders show that we attend on an annual basis in San Francisco. This year, we will be participating once again with a group of members that target the residential and light commercial construction sector across the West Coast of the United States. The show draws builders, architects, and distributors primarily from the Northern California market and with the significant improvement in the construction sector in this region, it is expected that PCBC will be a very good show. The show is currently sold out but we have managed to secure some additional space, so if you’re interested, you better jump on it fast.
A hearty congratulations goes out to our former colleague and now CEO of Viceroy Homes, Doug Auer. It turns out that Doug now rubs shoulders with the political and business heavy weights of Canada. Doug recently returned from a trade mission to Korea that was lead by Prime Minister Stephan Harper (see image above). Not only was Doug invited on the mission, he had the honour of flying over to Seoul on the “Canada One” Jet with the Prime Minister and other invited dignitaries. I’m sure that all the high flying will lead to solid business for Viceroy in Korea.
Finally, a couple of new high-end residential and resort developments have been announced in the State of Hawaii. Both projects are a mix of single family residential homes anchored by stunning designed golf club, beach houses, and restaurants. The best news is that both projects feature an extensive use of west coast species including Western Red Cedar and Douglas Fir. We are currently working with both the developer and builder on these projects which will lead to good opportunities for our members to bid on the supply of finished products and materials.
As always, for more information on the US market please feel free to contact me at firstname.lastname@example.org
BC Wood’s last trade event in Asia for fiscal 2013/14 was the Interzum Show in Guangzhou, China held from March 28th to April 1st. This is said to be the largest wood working show in Asia and I do not think this is any exaggeration. The exhibition facility itself is a massive multi-floored complex and the show takes up all of the floor space. There are sections devoted to finished office and hospitality furniture, interior finishings, wood working machines, and of course materials such as wood, needed to make both millwork and furniture.
The wood materials area included large pavilions from the US, Sweden, Germany, Italy, as well as our Canadian display. BC Wood took 4 member companies (Taan, Taiga, Tolko, and WFP) while QWEB took space for Quebec companies. The Americans had over 20 companies in their pavilion and hosted a well-attended reception celebrating the strong business ties between Chinese manufacturers and American Hardwood Export Council (AHEC) members. On the softwood side, the Swedes put on a full-day seminar teaching Chinese buyers how to use environmentally friendly Swedish softwoods in furniture and millwork manufacturing. The program attracted a large audience and was also followed by a reception.
The make-up of the visitors was even more international with many buyers from South East Asia, the Middle East, as well as Europe coming by our booth. As with Chinese manufacturers, these companies came looking for new wood working equipment as well as furniture and millwork stock. Additionally, most of the top buyers of construction lumber came by and met with our members. As this is such a large show, even these buyers were drawn to visiting Interzum to learn about new suppliers.
Participating members seemed to be very pleased with the show and based on this, BC Wood will be planning to return to Interzum next March. However, we learned this time that we need book earlier in order to secure our desired amount of floor space as this show sells out very quickly.
If you are interested in attending the event with us next Spring, I suggest you contact me as soon as possible to get your space reserved. Email me at email@example.com.
Responding to membership, BC Wood has secured a coordinated space at the Gas and Oil Expo to be held June 11-13, 2013 in Calgary, Alberta. BC Wood staff, along with some members, have walked the show in the past and feel it presents a good opportunity for exposure into the fast growing oil sands regions of Alberta, the Dakotas, Wyoming, and Montana.
About the Gas and Oil Expo
‘We’re a leading biennial event for the North American gas and oil industry. Held in the energy capital of Canada – Calgary, Alberta – the event offers opportunities for brand exposure, business development, education, and networking. Indoor and outdoor exhibits showcase emerging technologies, a diverse range of products and services, and leading expertise. The largest Canadian energy event of 2013, Gas & Oil Expo hosts over 500 exhibiting companies and attracts 20,000 registered attendees.’
BC Wood feels there is an excellent opportunity for companies that manufacture pre-fabricated homes, industrial products such as, rig matting & components, as well as finished products such as, cabinets, flooring, and millwork.
Growth in the oil and gas sector is creating significant opportunities in select regional markets in the western United States. For example, the State of North Dakota is in dire need of additional housing units due to an influx of refinery workers. The state’s population is expected to grow by 25% over the next 15 years. The ten energy development counties where the oil sands are located, are projected to grow by at least 50%. The North Dakota Housing Finance Agency projects household growth at 30% or 80,000 new housing units by 2025.
Given that the show is fast approaching, please contact BC Wood as soon as possible to hold a position at the show as space is limited. Online registration will be available soon.
Date & Location:
June 11-13, 2013
Please contact Scott Thompson at BC Wood for more information and to register: Office: 604-882-7100; Cell: 604-880-0060; E-mail – firstname.lastname@example.org. Please note, a deposit is required to register for the show.
BC Wood just recently received confirmation that the funding for our 2013-2014 trade show activities has been approved. We began this year’s proposal writing with some concerns over just how much our members would want to take on in the coming year. Our early December sector meetings with member companies provided some good input on how much companies wanted to do this year and where they wanted BC Wood to focus its’ efforts.
BC Wood took this input and put together a comprehensive package of market development activities. Upcoming activities will focus on expanding market share in the United States while maintaining the hard won presence we have gained in Asian markets and Eastern Europe. Recognizing the possibility of a new and emerging market opportunity in India, BC Wood has scheduled a mission and participation in a trade show in Bangalore in February 2014. The Global Buyers Mission, our 10th, will be a highlight, with over 200 buyers coming to Whistler in early September.
I would like to recognize and thank the staff of BC Wood for the extra effort they put towards writing these funding proposals. The result was that BC Wood has another strong program of approved trade event activities for 2013-2014. For those of you wanting to see the updated list of trade show activities, please visit the BC Wood website at www.bcwood.com and select Trade Events from the Programs & Services tab. Any comments or questions regarding these planned activities can be directed to me at email@example.com or by calling our office at 604-882-7100.read more
A few comments, suggestions, and ideas that may be of interest…
June 2013 is expected to be be a busy time for BC Wood with two major trade events that are important to the residential and light commercial construction sectors in the United States. PCBC and AIA National both take place that month and BC Wood, along with member companies will be exhibiting at both key events.
PCBC, a longstanding trade event for the construction sector on the West Coast of the US, takes place in the first week of June. This event draws builders, developers, distributors, and architects from across California and the Western United States. PCBC has traditionally been held in San Francisco, but for the first time in its 50+ year history, has moved to the sunnier climes of Southern California and the city of San Diego.
Show organizers made the difficult decision to move the event for a number of reasons; the primary being the decline in attendance in the San Francisco event since the downturn of 2008. Having the IBS builders event in Las Vegas for the next few years also factored into the equation.
Either way, moving the event to the San Diego market makes good sense. San Diego is one of the stronger markets in California with increasing construction starts in the residential and multi-family sectors. So far, interest and uptake in the event is very good, with the show selling out its original space and having to add floor space to accommodate new exhibitors. BC Wood already has 5 member companies exhibiting and has a small amount of space left. If this is of interest to your company, let us know as soon as possible.
*images from PCBC
AIA National is the American Institute of Architects annual conference and trade event that moves around the country each year. This event annually attracts 25,000 to 30,000 architects, engineers, and builders from both the residential and light commercial construction sectors. The 2013 AIA takes place the 3rd week of June in Denver, Colorado and is expected to be a well attended event. As with PCBC, BC Wood and member companies will have a significant presence at AIA and if you want to reach a target audience of US architects and builders, then this event is a cost effective way of doing so.
Both trade events are important for manufacturers to connect directly with their target audiences. If you are targeting builders, architects, developers, and distributors in the western United States, then you should seriously consider either or both of these events as a part of your companies market development strategy. With improving economic conditions and a stronger than expected construction market being experienced across the US, the time to develop market share is now.
For more info on these events or opportunity in the US, please contact me at firstname.lastname@example.org or give the office a call at 1877 422 9663read more
By Scott Buchholz
This past weekend, Abbotsford was once again home to the 2013 BC Log Home, Timber Frame and Country Living Show. The show exhibited many products and consumer goods, yet none more impressive than what was on display in the BC Wood Pavilion where the Log Home, Timber Frame, and Pre-Fab companies of British Columbia showcased their craftsmanship, innovation, and skill.
Participating members this year included: Artisan Log & Timber Homes, BC Timberframe Co., Big Foot Log Homes, Canadian Timber Frame, Daizen, Hamill Creek Timber Homes, Kettle River Timberworks, Okanagan Timber Frame, Pacific Homes, Sitka Log Homes, and Trout Creek Log Homes.
The LHTF sector stood out among the displays as fully and partially erected log homes towered over the trade event attendees, attracting large crowds and marketing the latest and greatest in timber home joinery, product, and design.
Reports after the 2012 Denver Log Home Show suggested a growing sense that the worst of the 2008 ripple-effects were over and that a general feeling of profitable times were approaching. Fast forward 5 months later to Abbotsford, and it appears as though these sentiments were rightly directed as scores of serious buyers-and less “tire kickers”-lined the event hall to inquire into companies and determine the right builder for them.
A Strong attendance, serious buyers, and quality product added legitimacy to reports of a resilient BC housing sector and a rise in demand from the U.S. This upward trend is a welcomed one.
After speaking with a number of BC Wood Members who participated in the event days after it had finalized, there were reports of sales made, meetings scheduled to go over projects, and a general air of optimism for things to come. It was good to hear of a much busier show than last year, and the word that continues to be passed around is that we are trending towards more black and less red.
For more information, do not hesitate to contact me at email@example.com more
Once again BC Wood organized the Canadian Pavilion at the Nikkei Newspaper’s construction industry trade show. This year, seven BC Wood members took part covering a variety of products including log & timberframe homes, kitchen cabinets, WRC, mouldings and flooring, as well engineered wood. Our Canada Wood partner, Canada Tsuga, took space with us as usual. We also included a special display on the Canada-Tohoku Reconstruction Project so that show visitors could see the efforts being made by Canada in helping to rebuild after the March 11th, 2011 earthquake and tsunami.
Having Japan’s most influential newspaper behind the show means that it will always be a well-attended event. The show is only open to industry people and yet attracted 242,353 visitors over four days. This represents a 2.6% increase in attendance over 2012. In total, there were 1,279 exhibitors (for a total of 3,640 booths) representing 13 countries. The show organizers are looking to further build this event by clearly branding it as a “Nikkei Show”. Therefore, from this year, they started using “Nikkei Messe” as the overriding name connecting the various sections such as “Architectural and Construction Materials 2013,” “Japan Shop 2013,” “Lighting Fair 2013,” etc.
Aside from the strong numbers, you could also sense the bullish housing sector in talking with the visitors. While there is a concern of what might happen after next year’s consumption tax increase, many people that I spoke with are now feeling optimistic that the economic recovery will keep housing starts strong past the tax hike. More importantly, participating members reported a good number of business leads and strong sales figures by the end of the show.
During the week, BC Wood also worked with COFI to put on a seminar for the Japanese committee members working on the new CLT JAS code. This is a crucial time in these deliberations as the first draft is expected to be tabled by this spring and the final draft brought into effect by next spring. Therefore, we seized the opportunity to have Colin Chornohus speak to the committee as Structurlam was participating in the Nikkei Show. Colin was able to address their questions about using mixed species such as SPF as well as the types of glue used in Canada and Europe.
All in all, it was a very busy and successful week!read more
By Scott Thompson
BUILDEX Vancouver, one of Canada’s largest tradeshow/conferences, welcomed over 13,000 design, construction, and real estate management professionals on February 13th and 14th to the Vancouver Convention Centre. Over 600 exhibitors and more than 50 educational seminars were presented to the interior design and architecture professions, property and real estate management, and the construction and renovation sectors.
BC Wood coordinated a centralized area for wood products manufacturers with 15 members joining us from the building and finished products sectors including Structurlam, Sitka Log Homes, Pacific Homes, Cedarland, SilvaPanel, Coulson Manufacturing, Woodtone, Masonite, Kettle River Timberworks, BC Timber Frame, Merit Kitchens, Brisco Manufacturing, Big Foot Log Homes, AWMAC, and Wideplank Flooring. Feedback to date has been very positive with respondents citing renewed optimism in demand for wood based building products.
We were very busy during the show as we met with over 40 architects, designers, and contractors; approximately 20 of which we knew and were afforded the opportunity of renewing relationships. The rest were new connections who we will invite to future BC Wood specifier related activities including the popular lunch & learn sessions.
We met with 12 international buyers looking for BC wood products. In each case, we requested they contact us with detail that we can pass on to our members. To date, 3 have done this.
We also met with companies that were both exhibitors and visitors to the show from the value-added wood industry that are not BC Wood members and used the opportunity to promote various association activities.
BC Wood plans to participate in the next Buildex show being held Feb 18th – 19th, 2014. For more information on this event, contact Scott Thompson at 604-882-7100.read more
A few comments and suggestions that may be of interest to industry…
The first few months of the calendar year proved to be extremely busy for the US program with our participation in the IBS show in Las Vegas which was immediately followed by the BIA Hawaii. While I admit there could be worse places to be in January than Vegas and Hawaii, having both events back to back provided a number of logistical and time challenges. The good news is that if you use these events as a barometer of market conditions in the US construction sector, then one could conclude that the market south of the border is finally getting better.
As discussed in the last edition of the Wood Connections, the IBS show has an impressive attendance, topping the 60,000 mark for the first time in five years. The same could be said for the Building Industry Hawaii (BIA Hawaii) trade event. While this regional event is small, interest and participation from the building community from across the Hawaiian Islands was strong. In fact, attendance at this years’ show was 20% higher than last year and up 45% over the past three years. Builders and other buyers who came by the booths were optimistic that market conditions were on the upswing and many were starting projects in the residential and light commercial construction sectors.
The Hawaiian market continues to be a prime location for BC grown softwood species including Douglas Fir, Western Red Cedar (WRC), and Yellow Cedar. This was evidenced by a site visit to a new development on the Big Island of Hawaii. This project is a high-end residential development of 40 plus homes anchored by a private beach club and golf course. More impressive than the view was the use of WRC and Douglas Fir in the construction of the residences and commercial buildings. WRC is featured extensively in the project including WRC shingles in the roof, 12’’clear board and baton exterior siding, and VG WRC interior panelling; the project was a showcase for the species. The architect specified WRC in part due to the unique colour and weather resistance properties of the wood. Where structural timbers were needed, Douglas Fir was specified and is prominently featured in the golf club house and beach club buildings. See images below.
This project is expected to last for the next four to six years. There is an opportunity for BC Wood members to supply materials and finished products for this project. In fact, with improving market conditions being experienced across the US construction sector, there remains excellent potential for the BC Industry to develop and grow market share through participation in trade events such as IBS and BIA Hawaii.
For more information on these events or other opportunities in the US market, please feel free to contact me at firstname.lastname@example.org
In January, BC Wood participated with one of its member companies in the BAU fair in Munich, January 14th -19, 2013. While the turnout from BC Wood members was disappointing, the fair itself was probably the best show I have attended in two or three years. The BAU fair, held every two years, is the largest building materials trade event in Europe. Other shows, especially those in Asia, claim larger numbers; however, their numbers are pumped up based on the practice of allowing the general public access to the show. The BAU fair is a strictly trade-only event and this past event attracted over 240,000 visitors to the six day show.
The BAU fair has a strong international draw with over 60,000 of the attendees coming from countries outside Germany and the bordering Western European countries. This year saw strong contingents from Russia, Ukraine, Latvia, Estonia, Scandinavia, Turkey, Dubai, and other countries within the Middle East. The BAU fair lived up to its reputation as the “architects fair” with close to 50,000 attendees coming from architectural, planning and, design offices.
The size of the BAU fair is staggering with the 180,000 square meters of occupied exhibition space spread over 14 different exhibition halls that showcased the products and services of 2060 exhibitors. In total, 41 different countries where represented in the BAU exhibition halls. The halls were arranged by product categories. BC Wood was located in the “wood building systems” hall along with another 75-80 exhibitors. This arrangement works well as it tends to concentrate the buyers with a wood interest into two halls, ours and the one next door showcasing wood doors, windows, and flooring systems.
The traffic at the BC Wood booth was busy, many times a crowd two or three deep were in front or our booth waiting to talk to someone. This fact was a little astonishing considering that we did not have a display that was anywhere near as elaborate or as large as some of our neighbors. I think the fact that the Canadian flag was prominent and that we had a cross section from a cedar log home on display helped to pull the buyers in. People felt drawn to come into the booth to touch and smell the cedar. Many people did not even know the name of the species, but they did know that they liked it and the conversations started from there. I also think flying the “maple leaf” was important as our booth attracted a far higher proportion of attendees from outside of Germany. Almost 50% on the visitors to the BC Wood booth were from outside Germany. The vast majority of inquiries we responded to were related directly to Western Red Cedar and log home and timber frame projects. The market for these two product categories remains strong within Western Europe, but, particularly, in the new emerging markets of Central and Eastern Europe.
So, to say that I was impressed with the BAU fair and the level of interest that BC Wood received at the fair would be an understatement. I would urge BC Wood members manufacturing log, timber frame, pre-built homes, and any Western Red Cedar products to seriously consider participating in the BAU fair when it comes around again in January of 2015. For more background and some additional observation on the BAU fair, please do not hesitate to contact me at email@example.com.
The deadline for confirming space at the upcoming Turkeybuild show in Istanbul is fast approaching. For any company, who has not done so already, wanting to participate in the Turkeybuild show within the BC Wood pavilion, please contact Brian Hawrysh at firstname.lastname@example.org or in the office at 604-882-7100 by Thursday, Feb 28th, 2013.
For a little more background on the Turkeybuild show…
Turkey remains one of the strongest of these regional economies within Europe. Turkey also has a long history and affinity of building with wood, which gave way to a focus on concrete construction in the post WWII period. With their growing affluence, Turks are rediscovering their traditional preference for wood construction, particularly, in higher-end residential and recreational home construction.
For these reasons, BC Wood decided to explore opportunities for BC’s value-added sector in Turkey. Last May, four BC companies and BC Wood’s representative attended the Turkeybuild show and reported that there was very strong interest shown in BC’s products and services by the local timber and building materials distributors. The products generating the most interest were higher-end solid wood building products and interior finishing materials. Turkish companies showed a great deal of interest in partnering with Canadian companies that produce innovative, higher quality wood products.
During the period of April 24-28th, BC Wood will attend the Turkeybuild show in the country’s economic centre, Istanbul. Last year, the Istanbul show drew over 110,000 visitors, many of them from the neighboring Eastern European and Islamic countries. At Turkeybuild, exhibitors can showcase a full range of building materials and systems. High quality specialty lumber and building materials such as WRC decking, siding and roofing, log and timber frame homes, and prefabricated house packages will be of interest to the Turkish lumber importers, architects, and builders.read more
After a successful show in 2012, BC Wood returned to the MBC Show in Seoul, South Korea from January 25th to 28th. MBC is one of the largest construction shows in Korea with 312 exhibitors this year and over 170,000 visitors comprised of builders/architects (39%), interior designers (32%), manufacturers (6%), and distributors (4%) according to the organizers data. Products on display at the show included everything from structural materials and construction equipment to windows, doors, and finishing materials.
The Canadian pavilion was once again organized by BC Wood’s Korean representative, JC Lee. While there were other overseas exhibitors at the show, only the Canadian exhibitors enjoyed a branded pavilion. A total of six BC Wood members took part covering a variety of species and lumber products as well as kitchen cabinets and siding products. The BC Wood booth was used as a reception desk for clients coming for appointments as well as to disseminate information on Canadian wood products and recruit buyers for the September GBM.
As always, JC lined up meetings for the attending members with key clients. However, this year he also arranged an opening day reception inside the pavilion in order to create a networking opportunity for members with invited Korean wood industry VIPs. Both the BC Government Office in Seoul and the Canadian Embassy were partners in this event. Over 100 Korean clients attended this event.
BC Wood also organized an architect’s seminar on the day before the show in collaboration with KIA (the Korean Institute of Architects) in order to promote the use of Canadian wood products in commercial building projects and particularly for facilities being built for the Pyungchang Winter Olympic Games. The event was held at the historic Old Seoul Rail Station and was attended by close to 100 KIA members. Attendees were able to learn about the various wood solutions offered by Canada while we were also able to gain access to high-value specifiers and influencers in the Korean architectural community. BC Wood is planning to further develop this target segment by taking part in the KIA Convention this October. Please contact Jim Ivanoff (email@example.com ) or JC Lee (firstname.lastname@example.org ) for more information on this upcoming event.
A few comments, suggestions, and ideas that may be of interest…
A few weeks back, BC Wood and a contingent of eight member companies travelled to Las Vegas to participate at the International Builders Show (IBS), an annual event where tens of thousands of suppliers, distributors, and builders convene to examine new innovations in home building materials, appliances, fixtures, and technologies.
The mood at this years’ event was optimistic, as construction of single family homes climbed 18% in December from the previous year. When measured year-to-year, home construction in the US is projected to be 23% higher than in 2011, which was a record low year. Strong housing starts along with pent up consumer demand created an air of renewed confidence at this year’s IBS.
IBS also sets the standard for manufacturers to unveil the latest in new and innovative construction products. Kohler, for example, introduced a Bluetooth enabled shower head that can instantly stream your music collection from your cell phone or tablet. Innovative wood products included stunning curved glass door systems from Nana Wall and Caoba door that take advantage of the Eclipse track system which allows the doors to be folded away allowing for large unobstructed openings of up to 20 feet.
The BC contingent, not to be overshadowed by their competitors, did an excellent job of showcasing their wares. Kettle Valley Millwork partnered with Norelco cabinets in the design and construction of a beautiful booth exhibiting their world-class cabinet and architectural millwork capabilities. One showstopper was Norelco’s “gun slinger” kitchen which featured a solid mesquite wood counter which was supported by 3 hand carved six shooter guns. Attendees were drawn to the unique look of the kitchen and at one point had a line up of 10 people to get into the booth.
Participating BC Wood members commented on the high quality leads that were created at the event. BC Wood member Canadian Timberframes Ltd. felt that they got over a 100 solid leads from builders and architects from across the United States and South America. All things considered, the 2013 IBS builders show was a barometer for showing that the US economy is improving and that the residential construction sector across the US is back on the right track. Initial optimism was abundant and here is hoping that this attitude now becomes the norm. For more information on the IBS show or the US market, please contact me at email@example.com
BC Wood recently participated in Holzhaus 2012 in Moscow, Russia. This return to the market was based upon the success from attending the show in 2011. During that initial visit, it became clear to manufacturers that this large (audience base) and geographically expansive marketplace has considerable opportunity for sales of member products. Successful sales contracts have been secured by members who have already participated in this program, with market indicators suggesting further growth in this area will be realized in the years (next 24 months) to come.
This trade show is one of the many construction industry exhibitions held in the Moscow area each year. This show focuses primarily on wood framed housing and features 90% local products. While the exhibition hall was dominated by local manufacturers of Siberian pine products, the presence of our BC Wood pavilion drew considerable attention from the show attendees. Local laminated log products and large diameter (Pine) handcrafted products featured heavily in the show. BC Wood showcased five member companies in the pavilion and featured a diverse range of products from handcrafted, machine cut log homes to specialty western red cedar products. The show attendance was down on last year due in part to an overlap of construction exhibitions taking place on the same dates; however, members were able to reach a good cross section of the construction audience. Although this show was billed as a business to business show, there were examples of consumers in attendance who were visiting the show with plans and construction projects in hand. As a group, BC Wood members were able to gather qualified show leads and also make crucial introductions to key industry partners who showed interest in representing BC’s manufacturers. The Canadian Embassy once again hosted a meet-and-greet event that enabled members to interact with some of Moscow’s prominent construction companies and prospective partners.
Last year, we reported that the market opportunity for members was in Log and Timber Frame products along with speciality WRC products. This is certainly the case and I would add that there is a niche opportunity for remanufactured products sector as well as the millwork sector. Below are some market observations that should enable BC companies to increase market share in this area.
Resort Projects Growing
Value added manufacturers could reap the benefits of a recently announced $18 billion plan for seven ski resorts scattered throughout the mountains and three beach developments costing $4.6 billion on the coastal regions of Russia.
Sochi 2014 Winter Olympics
The upcoming 2014 Winter Olympics being held in Sochi on the coast of Russia will generate interest from global partners in construction. A well run Olympics could showcase the Black Sea coast area as a viable location for further investment in housing and resort style construction projects.
With the Russian Government launching multiple national construction sector projects, it is not an exaggeration to say that wood is a material that is being embraced by industry professionals who are involved in local construction planning. With the congestion of inner Moscow seemingly increasing since our visit 12 months ago, the support for wood framed construction projects on the outskirts of Moscow appears to be favourable. Russian leaders, from Vladimir Putin on down, support increased tourism and have allotted Government funds to provide incentive to developers in Russia’s huge geographic area.
Economic development is going to increase in this market. To capture the opportunity and turn this into sales for you, the manufacturer, you will need to find the right partner in Russia. There are companies and prospective partners ready to connect with BC Wood members. Participation at upcoming BC Wood 2013-2014 market development activities will ensure you meet qualified industry members who are both willing and able to form joint venture and long term partnerships. For more information on this show or if you wish to engage in market development in this area please contact firstname.lastname@example.org more