In January, BC Wood participated with one of its member companies in the BAU fair in Munich, January 14th -19, 2013. While the turnout from BC Wood members was disappointing, the fair itself was probably the best show I have attended in two or three years. The BAU fair, held every two years, is the largest building materials trade event in Europe. Other shows, especially those in Asia, claim larger numbers; however, their numbers are pumped up based on the practice of allowing the general public access to the show. The BAU fair is a strictly trade-only event and this past event attracted over 240,000 visitors to the six day show.
The BAU fair has a strong international draw with over 60,000 of the attendees coming from countries outside Germany and the bordering Western European countries. This year saw strong contingents from Russia, Ukraine, Latvia, Estonia, Scandinavia, Turkey, Dubai, and other countries within the Middle East. The BAU fair lived up to its reputation as the “architects fair” with close to 50,000 attendees coming from architectural, planning and, design offices.
The size of the BAU fair is staggering with the 180,000 square meters of occupied exhibition space spread over 14 different exhibition halls that showcased the products and services of 2060 exhibitors. In total, 41 different countries where represented in the BAU exhibition halls. The halls were arranged by product categories. BC Wood was located in the “wood building systems” hall along with another 75-80 exhibitors. This arrangement works well as it tends to concentrate the buyers with a wood interest into two halls, ours and the one next door showcasing wood doors, windows, and flooring systems.
The traffic at the BC Wood booth was busy, many times a crowd two or three deep were in front or our booth waiting to talk to someone. This fact was a little astonishing considering that we did not have a display that was anywhere near as elaborate or as large as some of our neighbors. I think the fact that the Canadian flag was prominent and that we had a cross section from a cedar log home on display helped to pull the buyers in. People felt drawn to come into the booth to touch and smell the cedar. Many people did not even know the name of the species, but they did know that they liked it and the conversations started from there. I also think flying the “maple leaf” was important as our booth attracted a far higher proportion of attendees from outside of Germany. Almost 50% on the visitors to the BC Wood booth were from outside Germany. The vast majority of inquiries we responded to were related directly to Western Red Cedar and log home and timber frame projects. The market for these two product categories remains strong within Western Europe, but, particularly, in the new emerging markets of Central and Eastern Europe.
So, to say that I was impressed with the BAU fair and the level of interest that BC Wood received at the fair would be an understatement. I would urge BC Wood members manufacturing log, timber frame, pre-built homes, and any Western Red Cedar products to seriously consider participating in the BAU fair when it comes around again in January of 2015. For more background and some additional observation on the BAU fair, please do not hesitate to contact me at email@example.com.
The deadline for confirming space at the upcoming Turkeybuild show in Istanbul is fast approaching. For any company, who has not done so already, wanting to participate in the Turkeybuild show within the BC Wood pavilion, please contact Brian Hawrysh at firstname.lastname@example.org or in the office at 604-882-7100 by Thursday, Feb 28th, 2013.
For a little more background on the Turkeybuild show…
Turkey remains one of the strongest of these regional economies within Europe. Turkey also has a long history and affinity of building with wood, which gave way to a focus on concrete construction in the post WWII period. With their growing affluence, Turks are rediscovering their traditional preference for wood construction, particularly, in higher-end residential and recreational home construction.
For these reasons, BC Wood decided to explore opportunities for BC’s value-added sector in Turkey. Last May, four BC companies and BC Wood’s representative attended the Turkeybuild show and reported that there was very strong interest shown in BC’s products and services by the local timber and building materials distributors. The products generating the most interest were higher-end solid wood building products and interior finishing materials. Turkish companies showed a great deal of interest in partnering with Canadian companies that produce innovative, higher quality wood products.
During the period of April 24-28th, BC Wood will attend the Turkeybuild show in the country’s economic centre, Istanbul. Last year, the Istanbul show drew over 110,000 visitors, many of them from the neighboring Eastern European and Islamic countries. At Turkeybuild, exhibitors can showcase a full range of building materials and systems. High quality specialty lumber and building materials such as WRC decking, siding and roofing, log and timber frame homes, and prefabricated house packages will be of interest to the Turkish lumber importers, architects, and builders.read more
After a successful show in 2012, BC Wood returned to the MBC Show in Seoul, South Korea from January 25th to 28th. MBC is one of the largest construction shows in Korea with 312 exhibitors this year and over 170,000 visitors comprised of builders/architects (39%), interior designers (32%), manufacturers (6%), and distributors (4%) according to the organizers data. Products on display at the show included everything from structural materials and construction equipment to windows, doors, and finishing materials.
The Canadian pavilion was once again organized by BC Wood’s Korean representative, JC Lee. While there were other overseas exhibitors at the show, only the Canadian exhibitors enjoyed a branded pavilion. A total of six BC Wood members took part covering a variety of species and lumber products as well as kitchen cabinets and siding products. The BC Wood booth was used as a reception desk for clients coming for appointments as well as to disseminate information on Canadian wood products and recruit buyers for the September GBM.
As always, JC lined up meetings for the attending members with key clients. However, this year he also arranged an opening day reception inside the pavilion in order to create a networking opportunity for members with invited Korean wood industry VIPs. Both the BC Government Office in Seoul and the Canadian Embassy were partners in this event. Over 100 Korean clients attended this event.
BC Wood also organized an architect’s seminar on the day before the show in collaboration with KIA (the Korean Institute of Architects) in order to promote the use of Canadian wood products in commercial building projects and particularly for facilities being built for the Pyungchang Winter Olympic Games. The event was held at the historic Old Seoul Rail Station and was attended by close to 100 KIA members. Attendees were able to learn about the various wood solutions offered by Canada while we were also able to gain access to high-value specifiers and influencers in the Korean architectural community. BC Wood is planning to further develop this target segment by taking part in the KIA Convention this October. Please contact Jim Ivanoff (email@example.com ) or JC Lee (firstname.lastname@example.org ) for more information on this upcoming event.
A few comments, suggestions, and ideas that may be of interest…
A few weeks back, BC Wood and a contingent of eight member companies travelled to Las Vegas to participate at the International Builders Show (IBS), an annual event where tens of thousands of suppliers, distributors, and builders convene to examine new innovations in home building materials, appliances, fixtures, and technologies.
The mood at this years’ event was optimistic, as construction of single family homes climbed 18% in December from the previous year. When measured year-to-year, home construction in the US is projected to be 23% higher than in 2011, which was a record low year. Strong housing starts along with pent up consumer demand created an air of renewed confidence at this year’s IBS.
IBS also sets the standard for manufacturers to unveil the latest in new and innovative construction products. Kohler, for example, introduced a Bluetooth enabled shower head that can instantly stream your music collection from your cell phone or tablet. Innovative wood products included stunning curved glass door systems from Nana Wall and Caoba door that take advantage of the Eclipse track system which allows the doors to be folded away allowing for large unobstructed openings of up to 20 feet.
The BC contingent, not to be overshadowed by their competitors, did an excellent job of showcasing their wares. Kettle Valley Millwork partnered with Norelco cabinets in the design and construction of a beautiful booth exhibiting their world-class cabinet and architectural millwork capabilities. One showstopper was Norelco’s “gun slinger” kitchen which featured a solid mesquite wood counter which was supported by 3 hand carved six shooter guns. Attendees were drawn to the unique look of the kitchen and at one point had a line up of 10 people to get into the booth.
Participating BC Wood members commented on the high quality leads that were created at the event. BC Wood member Canadian Timberframes Ltd. felt that they got over a 100 solid leads from builders and architects from across the United States and South America. All things considered, the 2013 IBS builders show was a barometer for showing that the US economy is improving and that the residential construction sector across the US is back on the right track. Initial optimism was abundant and here is hoping that this attitude now becomes the norm. For more information on the IBS show or the US market, please contact me at email@example.com
Our 2012 Global Buyers Mission videos have now been uploaded. All of our videos can be seen on our YouTube channel: https://www.youtube.com/user/BCWoodAssociation?feature=watch
Global Buyers Mission Video
Wood First Program Video
Buyer Testimonial Video
Exhibitor Testimonial Video
BC Wood recently participated in Holzhaus 2012 in Moscow, Russia. This return to the market was based upon the success from attending the show in 2011. During that initial visit, it became clear to manufacturers that this large (audience base) and geographically expansive marketplace has considerable opportunity for sales of member products. Successful sales contracts have been secured by members who have already participated in this program, with market indicators suggesting further growth in this area will be realized in the years (next 24 months) to come.
This trade show is one of the many construction industry exhibitions held in the Moscow area each year. This show focuses primarily on wood framed housing and features 90% local products. While the exhibition hall was dominated by local manufacturers of Siberian pine products, the presence of our BC Wood pavilion drew considerable attention from the show attendees. Local laminated log products and large diameter (Pine) handcrafted products featured heavily in the show. BC Wood showcased five member companies in the pavilion and featured a diverse range of products from handcrafted, machine cut log homes to specialty western red cedar products. The show attendance was down on last year due in part to an overlap of construction exhibitions taking place on the same dates; however, members were able to reach a good cross section of the construction audience. Although this show was billed as a business to business show, there were examples of consumers in attendance who were visiting the show with plans and construction projects in hand. As a group, BC Wood members were able to gather qualified show leads and also make crucial introductions to key industry partners who showed interest in representing BC’s manufacturers. The Canadian Embassy once again hosted a meet-and-greet event that enabled members to interact with some of Moscow’s prominent construction companies and prospective partners.
Last year, we reported that the market opportunity for members was in Log and Timber Frame products along with speciality WRC products. This is certainly the case and I would add that there is a niche opportunity for remanufactured products sector as well as the millwork sector. Below are some market observations that should enable BC companies to increase market share in this area.
Resort Projects Growing
Value added manufacturers could reap the benefits of a recently announced $18 billion plan for seven ski resorts scattered throughout the mountains and three beach developments costing $4.6 billion on the coastal regions of Russia.
Sochi 2014 Winter Olympics
The upcoming 2014 Winter Olympics being held in Sochi on the coast of Russia will generate interest from global partners in construction. A well run Olympics could showcase the Black Sea coast area as a viable location for further investment in housing and resort style construction projects.
With the Russian Government launching multiple national construction sector projects, it is not an exaggeration to say that wood is a material that is being embraced by industry professionals who are involved in local construction planning. With the congestion of inner Moscow seemingly increasing since our visit 12 months ago, the support for wood framed construction projects on the outskirts of Moscow appears to be favourable. Russian leaders, from Vladimir Putin on down, support increased tourism and have allotted Government funds to provide incentive to developers in Russia’s huge geographic area.
Economic development is going to increase in this market. To capture the opportunity and turn this into sales for you, the manufacturer, you will need to find the right partner in Russia. There are companies and prospective partners ready to connect with BC Wood members. Participation at upcoming BC Wood 2013-2014 market development activities will ensure you meet qualified industry members who are both willing and able to form joint venture and long term partnerships. For more information on this show or if you wish to engage in market development in this area please contact firstname.lastname@example.org more
A few comments, suggestions, and ideas that may be of interest to industry…
A few weeks back, I attended the Multifamily Housing Conference and Trade Event at the Aria Hotel in Las Vegas. This event was organized by the publishing group, Hanley Wood who also organizes a number of other shows in the construction sector including: Surfaces, Deck Expo, and JLC Live.
The Multifamily show draws a small but influential group of builders, developers, and construction professionals who focus on the apartment, condominium, and hotel markets. Actual participation numbers were not readily available but show organizers expected that over a thousand attendees were at the 2012 event. In conjunction with the conference, Hanley Wood sponsored a product exhibition and trade show where manufacturers could showcase products targeted at the multifamily sector. Some seventy five companies participated in the trade event including BC Wood member, Woodtone.<br><Br>
The general consensus from the conference was that the multifamily sector was experiencing decent growth after the market collapse of 2008 and this sector is expected to lead the United States in construction activity over the next two years. The term value engineered was frequently heard suggesting that while the sector was experiencing growth, builders were looking for products that added to the quality of their project without adding any significant construction costs. As one builder aptly put it, “we want the look and feel of quality without having to pay an increased cost for it.” A difficult task for manufacturers looking to sell into the multifamily sector, but one it seems that buyers are now expecting.
The positive news coming out of the conference is the continued push back purchasers are having toward low cost product out of Asia. Buyers I spoke to believe that product out of North America offer higher quality and are an attractive selling feature to potential customers. Whether builders and developers are willing to pay the higher manufacturing costs associated with buying North American remains to be seen; however, I believe that there remains a good opportunity for select BC manufacturers to have success selling into the multifamily housing sector across the United States.
For more information on this event or other markets in the United States, please contact me at email@example.com.
In late September, BC Wood participated with four members from the log home and timber frame sector in the Denver Log Home show, Sept. 30th-Oct. 2nd. The Denver show featured log home and timber frame displays, smaller out-buildings, and finished building products such as roofing, flooring, decking, and rustic furniture. Over the past few years, a number of BC Wood members from the log and timber frame home sector have used the Denver show to maintain a toe hold in the US market while they cut back on some of their other promotional activities during the slower economic times.
The BC log and timber frame builders have remained active in a number of regional markets in the US, like the Rocky Mountain States, because it has been one of the few areas that has shown some activity. The Rocky Mountain States, due to their close geographic proximity to BC, product acceptance, and the clustering of resort developments catering to a wealthy demographic, have continued to be a relatively strong market for BC producers.
The feedback from the members attending the Denver show was generally very positive. The number of attendees, while not back to pre-2008 levels, was definitely higher than they had been in recent years. Most exhibitors reported a more positive attitude from the attendees at the show. Individuals who had been hesitant over the past few years to take the final step towards building their projects came to the show ready to build.
So, is there really a light at the end of the dreary economic tunnel? Judging from the feedback from the attendees and exhibitors at the Denver Log Home show, we are probably through the worst of it. The recovery will be, without doubt, slow and sporadic. However, I see more and more positive signs coming out of the most recent BC Wood trade show events.
For more background and my own views on the Denver show, please do not hesitate to contact me at firstname.lastname@example.org
Over the next couple of months, BC Wood will be coordinating the participation of its members in the BC Log Home and Country Living Show in Abbotsford in March. Held at the Tradex facility in Abbotsford, March 9-10th, this show draws over 12,000 attendees, primarily members of the general public who have an interest in log and timber frame homes. The Abbotsford show has traditionally been the best attended trade event for BC Wood’s log home and timber frame sector, with 12 to 14 members participating in the event over the past few years.
This Abbotsford show features log & timber builders and a range of related products and services that go hand-in-hand with outdoor living. BC Wood’s participation in the 2011 show was marked by a general improvement in the public’s confidence and attitude toward building. All exhibitors reported positively on the improved attitude of the attendees and the quality and quantity of the sales leads they generated from the show.
While most of the exhibitors at this show are manufacturers of log and timber frame structures, there is an opportunity for manufacturers to promote other building and finishing materials including flooring, roofing, kitchens, doors, windows, and exterior finishing materials. The audience is drawn to the show to see a complete range of products, from log and timber frame shells to the materials that are need to finish them.
Space is available for BC Wood members wanting to participate in the BC Log Home, Timber Frame and Country Living show this coming March. I would encourage any companies interested in more information to contact me at email@example.com or in BC Wood’s offices at 604-882-7100.read more
Later this fiscal year, in February 2013, BC Wood will be coordinating a tandem of cost-shared trade shows in the Canadian Market. Member companies will be able to participate in the Montreal Wood Convention in Montreal and the Buildex show in Vancouver. While these shows occur on approximately the same dates, February 13-15th, the two shows target different audiences and are appropriate for different sectors with BC Wood.
Montreal Wood Convention, Montreal, Quebec
February 13-15, 2013
Buildex, Vancouver, BC
February 13-14, 2013
Buildex Vancouver is one of Canada’s largest trade expositions. The show focuses on the design and construction industry, and the manufacturers that supply the finished building materials required by these two sectors. Over 12,000 architects, interior designers, contractors, developers, engineers, and specifers attend the two day show where 600 exhibits showcase products and services.
The Buildex Vancouver show is an excellent opportunity for manufacturers producing custom architectural millwork, furniture, windows, doors, flooring, cabinets, as well as exterior finishing products such as wood roofing, siding, and decking.
In contrast, the focus of the 2013 Montreal Wood Convention is on commodity and specialty lumber products. This year’s convention will be in many ways the rebirth of the industry event that had a long storied history. For years, Wood Convention brought together industry representatives from the lumber industry to build key business contacts.
It is expected that the attendees to the Wood Convention will largely be Eastern based manufacturers, distributors, and retailers of lumber products. In addition, a number of representatives from European companies are also expected to participate in this event.
Space is limited for BC Wood members wanting to participate in these two events, so the sooner you respond the better. For more information regarding exhibition space and costs at the Buildex show and the Montreal Wood Convention, please contact me by email at firstname.lastname@example.org or by phone at 604-882-7100read more
It is once again time to gather the industry to get your feedback and suggestions on BC Wood activities for the next fiscal year, April 2013 to March 2014. We will be hosting the following meetings at our office in Langley and encourage you to participate and have a say in the cost-shared programs that BC Wood will deliver with industry participation.
If you cannot attend in person, please let us know and we will arrange for you to teleconference in to any meeting you have an interest in.
Log Home/Timber Frame Sector
1:30 Thursday, Nov 8th
Remanufacturing/ Specialty Lumber & Engineered Wood Products
1:30 Tuesday, Nov 13th
Furniture, Cabinets & Millwork Sector
10:00 Tuesday, Nov 13th
8:30 Tuesday Nov 13th
We will also be hosting two special interest meetings:
India Market – 1:30 Wednesday, Nov 14th
European Market 1:30 Thursday, Nov 15th
Please join us and have your say regarding programs developed and delivered for next year! If you have any questions, or are not sure of your membership status, please contact us at 604-882-7100.read more
The 8th Annual IDSWest show was held in the New Vancouver Convention Centre, September 27th to 30th, 2012. The Interior Design Show West (IDSwest) is Western Canada’s annual premiere residential design show featuring over 300 exhibitors showcasing quality cutting edge and original design products and services to an audience of industry professionals, architects, designers, consumers, and media. This is about a 30% increase in exhibitors from the past year and all the participants agreed, it was the finest one yet!
An amazing array of both internationally renowned and local designers (including a fab fashion show), critics, and popular magazine editors spoke throughout the course of the event, drawing standing room only crowds over the weekend.
We had good representation of BC Wood members participating in our joint booth this year, including:
Brent Comber Originals
Kettle Valley Moulding & Millwork
vin de garde cellar systems
Wide Plank Hardwood Ltd.
The overall displays were great, offering the 30,000+ audience lots of ideas and opportunities to see what exceptional talent we have here in BC. Results received from members to date make it one of the most successful Canadian activities that BC Wood participates in. Congratulations to all our members for their hard work and ingenuity.
A special display sharing our space this year was the Picker’s Shack, designed by UBC students in Michael Green’s program. The fruit stand was designed for a Naramata orchard that wanted to increase their on-farm produce sales. They wanted something functional, well shaded, naturally ventilated, and moveable. The student’s goal was to rethink the modest fruit stand to attract more drive-by customers. The concept is a functional box with subtle complexity. Protection from the elements, display space, views, and seating are all accomplished through an operable wall system made from custom cut pine beetle infested lumber. The roof is made from reclaimed Canada Place roof fabric. When in its closed state, the fruit stand shows hints of the operable elements. When open, the operable elements reveal colourful surfaces that relate to the families heritage and the colours of agriculture. It was a hit at IDSWest, particularly the fresh apples, pears, and cider that were distributed by the students throughout the event.
To see the program and speaker highlights, as well as listings of all the exhibitors, visit their website at www.idswest.comread more
Last week, BC Wood Specialties Group hosted the 9th annual Global Buyers Mission in Whistler, BC. Among the 19 international delegations that attended were timber importers from India looking to replace current wood sources with Canadian wood products. After attending the successful Global Buyers Mission, the India delegation visited BC value-added wood manufacturers as part of their extended mission. One of the companies they visited was International Forest Products (Interfor) Acorn Division in Delta, BC. The Acorn mill is an export sawmill dedicated to manufacturing high value squares and timbers that are used in housing and industrial applications across global markets.
Dave Hayer, MLA Surrey-Tynehead, opened the event on Tuesday at Interfor by welcoming the India delegation to BC. He stated that one of the goals of BC’s Job Plan is opening up markets abroad for BC goods. “Helping companies like Interfor make connections with new companies overseas is one of BC Jobs Plan initiatives that we have been focused on.” Mike De Jong, Minister of Finance, took the podium on behalf of Premier Christy Clark and Minister Pat Bell to further explain the BC Job Plan strategy and outcome.
Following the opening speeches, the India delegation attended two seminars, went on a tour of the mill, and learned about grading standards at Interfor. The seminars, delivered by John Leahy from Canadian Mill Services, dealt with the phyto-sanitary rules for sending forest products from Canada to India and BC’s tree species and wood products. The mill tour lead the delegation through the mill, letting them observe how a log is remanufactured into a timber product. Lastly, the delegation was shown the different types of wood species Interfor remanufactures at their plant and how they are graded.read more
With the GBM over, BC Wood’s Japan office is now working on bringing members into the market through two major fall shows. One of course is the famed Japan Home Show (Nov 14th – 16th) that has been welcoming overseas suppliers for more than three decades. The other, the Osaka Living and Design Show (Oct 24th -26th), is a new show for us and is a part of our continuing efforts to brand Canadian wood products in the high-end, Japanese commercial construction and interior design market. This is the last chance for members looking to take advantage of these exciting programs. Only a few spaces remain so please act fast if you are interested.
Osaka Living and Design Show
After a long absence from taking members to trade shows in Osaka, BC Wood will be organizing a Canadian pavilion at the new but highly regarded Living and Design Show. Over the past few years we have participated in Tokyo Designers Week, but decided to change to L&D as it is more focused on B to B for interior design and also gives us a chance to target the lucrative but underserved Kansai region in Japan (all foreign competitors go to Tokyo). This area that includes Osaka, Kyoto, and Kobe has a larger economy than all of Canada and is also experiencing a flourishing commercial construction sector. Another benefit of this show for members is that it better covers building products such as flooring and millwork.
Japan Home and Building Show
BC Wood will once again be organizing the Canadian wood products pavilion at the annual Japan Home Show. This year the show will return to its traditional November schedule and run from the 14th through the 16th at Tokyo Big Sight.
The JHS typically attracts about 90,000 industry people ranging from importers and distributors to builders and architects and has long been the highest profile building products show in the country, particularly for imported products. This year the organizers have decided to strategically partner with JAPANTEX which is one of Japan’s largest interior trend shows for professionals. With the JHS and JAPANTEX collocated together in Big Sight’s East Hall, it is expected that JHS exhibitors will see a dramatic increase in designers working on non-residential projects.
Also, we expect positive synergies from the HOSPEX show, catering to the owners/operators of medical and elderly care facilities, which will be run concurrently by the same organizers in an adjacent hall. Elderly care facility operators have been adopting 2×4 buildings more and more in recent years because of the perceived therapeutic benefits of wood framed buildings. COFI’s Japan Office has been very active in targeting this market on the structural side and we are endeavouring to find more opportunities for value-added products on such projects.
BC Wood will also be working with the Canadian Embassy on a program timed around the show to target the reconstruction efforts in the Tohoku region. As a result, members attending the JHS will also be able to take part in some match-making activities targeting local companies working on both non-residential and residential projects in the tsunami devastated communities.
This show offers a great opportunity for companies looking to enter the Japanese market and take advantage of the many positive trends we are seeing. Products sectors covered: cabinetry, engineered wood, millwork, log and timberframe, packaged homes, as well as reman and specialty lumber including WRC.
For more information about either of these shows please contact Jim Ivanoff at email@example.com more
All of the companies who just exhibited at the 2011 Global Buyers Mission were able to experience the level of enthusiasm Chinese buyers have for Canadian wood products. BC Wood is now organizing another opportunity for members to target the Chinese market through the China International Exhibition on the Housing Industry (CIEHI).
Last September, BC Wood participated for the first time in the CIEHI. The show was very well attended and the participating companies reported some very good leads from Chinese builders, developers, and architects. A main theme of the show was green and energy efficient building with wood construction and building products featuring prominently throughout the show. A number of foreign log-home and panelized house manufacturers were promoting their products, in particular a large number of Russian log home builders. To maximize profile and traffic, BC Wood located its’ display area within the Canada Wood booth partnering with the Coast Forest Products Association and Council of Forest Industries.
BC Wood will be returning to the CIEHI show in Beijing this coming November 21st – 23rd. From our previous experience at this show, we expect that the best opportunities for new contacts and increased exposure in the marketplace will be achieved by manufacturers of prefabricated homes, log and timber frame structures, engineered wood products, WRC lumber decking and siding, and construction lumber.
For more information or to register, please contact Jim Ivanoff at firstname.lastname@example.org more
Another year has passed and another great GBM is upon us. I am happy to report that we have an excellent 24 member delegation coming from Japan, many of whom are first time participants. The Japanese buyers are looking for everything from flooring and millwork to WRC products, engineered wood products, packaged homes, and lumber. Some of the companies are new to Canadian wood products while others are looking to expand on items they are already importing from BC. We also have a reporter from Nikkan Mokuzai which is the largest wood products industry newspaper. Make sure to find him if you have some new and innovative products that you would like promoted in Japan.
We are also honoured to have the construction company that has been selected to build one of the Canada-Tohoku Reconstruction Projects. This project consists of the reconstruction of the largest and most famous public market in northern Japan. This market project has received extensive media coverage as it will lead the economic rebirth of this area and the return of communities destroyed in the tsunami. The builder selected for this very important assignment is the largest Canadian imported house builder in Japan and is coming to look at products for both the market project as well as their main home building business. Please feel free to ask me if you would like set a meeting with this company or any of the other eager buyers in our delegation.
If you follow the Japanese construction industry, you already know that the housing market is very strong right now with both pent up demand as well as the reconstruction efforts in Tohoku. Labour shortages in various construction trades have been reported across the country which is pushing up wages. Some market analysts are even predicting that starts will top 900,000 for 2012 which would be the first time in 2008. Despite these significant time and work pressures our Japanese delegates are still making the long trip over to BC showing how much they value the opportunity given to them by the GBM. I look forward to seeing you all in Whistler!read more
A few quick thoughts on two markets that are providing members with opportunities but truly are at opposite ends of the spectrum.
As most members know, BC Wood has been active in the Hawaiian Islands for the last decade. Hawaii has proven to be a solid market for companies that manufacture high quality products for the resort, light commercial, and high-end residential construction sectors. In particular, companies in the timber frame, millwork, and Western Red Cedar sectors have all developed sales and market share in Hawaii.
Since all construction materials need to be shipped into Hawaii, BC manufacturers are on an equal playing field with both domestic suppliers and manufacturers from the continental US. For BC companies wanting to develop a market in Hawaii, you can sell contractor direct or to established building product distributors.
One such company who has had considerable success supplying high quality building products to contractors throughout the islands is Seattle based Pacific Source www.pacsource.com
Pacific Source has a six acre yard and distribution facility in Snohomish, Washington and has smaller yards and showrooms on a number of the islands including Kauai, Maui, and Kailulu Kona.
If you’re looking to develop a foothold in the Hawaiian market, it may be worth your while to contact Pacific Source. The key is having a product that is both well suited to the Hawaiian market and is priced well enough that all parties can make a margin. Mark Mason, one of the original partners of the company is expected to be at the GBM next month in Whistler.
Now for the other opportunity, which by all accounts is a far cry from the exotic local of the Hawaiian Islands, is North Dakota. A while back I wrote about the building boom that is currently underway in the northwest corner of the State. Towns such as Williston, Minot, and Watford city are all experiencing extreme housing shortages as thousands of new oil field workers are flocking to the state to work in the booming oil and gas industry.
Today, North Dakota is the US’s number 2 oil producing state, having leapfrogged over Alaska and California. The discovery of vast reserves of natural gas and oil in the northern part of the state have led to a huge influx of oil industry workers moving to the region who require housing. Oil companies have tried to address the shortfall of housing by building temporary housing units known as man camps (picture below), but there remains a serious need for quality residential homes for this well paid workforce.
I will be travelling to the region over the next week to meet with builders, developers, and distributors to gauge the market opportunity for BC suppliers of prebuilt and panelized housing and related products. I will report my findings in an upcoming Wood Connections Newsletter.
For more information on either of these markets, please contact me at email@example.com or on my cell at 604-728-8786.read more
Last November, BC Wood, with a small group of member companies, completed a very successful trade mission to Moscow to explore opportunities for value-added wood products in the Russian market, and to participate in the Fall Holzhaus trade show.
BC Woods’ members showcased log home and timber frame structures, factory built homes, high quality millwork, and specialty Western Red Cedar building materials. Members were able to engage with industry professionals from all over Russia and surrounding countries. Developers, architects, builders, distributors, importers, and designers were all in attendance at the show, many of whom came specifically to the show to speak to the Canadian manufacturers.
Based on the success of last year’s program, BC Wood is planning to return to Moscow and the Holzhaus show this coming fall, November 1st- 4th. Space will be available for BC Wood members wanting to participate in the Holzhaus trade shows and I would encourage any companies interested in more information to contact me at firstname.lastname@example.org or in BC Wood’s offices at 604-882-7100.
A reminder of BC Wood’s presence at this year’s Interior Design Show West (IDS West) – September 27-30th. Over the past couple of years, the IDS West has become the venue to see the best of international and local designs. BC Wood will bring together local companies that produce a full range of design-oriented products; everything from custom furnishings and architectural millwork, to cabinets, doors, mouldings, and flooring.
The objective will be to feature the individual companies by drawing more traffic to a centrally located “Design BC” pavilion. The pavilion will be an 1800 square foot of exhibition space, with BC Wood covering a good portion of the hard costs for this sector wide display.
If you plan to participate in the IDS West show this year, please contact me to see how we can save you money and ensure you higher visibility through the “Design BC” pavilion. Call 604-882-7100 or email me at email@example.com more
If you have not yet considered participation in the 2012 Global Buyers Mission in Whistler, think of this: What other opportunity would put you face-to-face with 200+ wood products buyers from currently registered markets like Australia, Belgium, Eastern Canada, China, Germany, India, Japan, Mexico, Netherlands, Pakistan, Russian Federation, Taiwan, United States, and Vietnam?
This is the only event of its kind, specifically developed to help Canadian wood products manufacturers connect with pre-qualified international buyers. It is also one of the most significant events for introducing specifiers like architects, designers, engineers, contractors and developers to our important wood products suppliers, through educational programs and exhibits.
There is still some space available and thanks to our partners and sponsors, at a surprisingly affordable rate, for those looking to expand their book of business into lucrative new markets. You don’t even have to sell abroad to build new business. There are plenty of US buyers and even those from eastern Canada looking for new suppliers.
However, we will be closing our space bookings by August 22nd, so you must call us by then to ensure your participation at what is certain to be your best business building event of the year!
For more information, please email me at firstname.lastname@example.org or call me at 604-882-7100.read more