Asia Market Update

On September 25th, 2015, posted in: BC Wood Activities, BC Wood Members, Global Buyers Mission, Trade Missions by Comments Off on Asia Market Update

GBM 2015 Extended Missions

The Global Buyer’s Mission was once again a tremendous success and we are grateful to all of our overseas buyers who made the long trip over for it. This year we had over 50 buyers from China, 43 from Japan, and 15 from Korea. As in past years, the buyers were also given the opportunity to participate in missions visiting member’s facilities prior to the event in Whistler.

This year, we offered three themed extended missions: Coastal Species, SPF, and Wood First. This was our first time to run an SPF mission to the Prince George area and we were very happy with the strong interest in this program. This group of over 30 buyers was mainly made up with participants from China and Taiwan but also included participants from Japan, Mexico, and the USA. The group spent two full days visiting five mills around Prince George and we also included a stop at the Wood Innovations and Design Centre for them.
The Coastal Species mission was made up of Korean, Japanese, and Mexican buyers. After assembling in Vancouver, they spent one day in Vancouver visiting three mills and the second day around the Lower Mainland stopping in at another three mills. The main interest of this group was hemlock but they were also impressed by the WRC and Douglas fir products that they were able to see on the tour.
The third group of Japanese and Korean buyers spent two days visiting non-residential, large-scale wood buildings around Prince George and Vancouver. BC Wood’s Japan Office organized a seminar in Tokyo on the WDIC building earlier in the year so there were many people who were interested in seeing it first-hand. CLT is a hot topic in Japan these days so the participants were particularly eager to learn from Canada about how CLT could be used in commercial projects. This group also participated in the Wood First Forum at the GBM in Whistler and were very impressed by the quality of the presentations.

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Attendees’ 7 Pet Peeves Concerning Trade Show Booth Staffers

On September 25th, 2015, posted in: Resources, Trade Shows by Comments Off on Attendees’ 7 Pet Peeves Concerning Trade Show Booth Staffers

Each attendee who sees your trade show display and visits your booth is a potential lead. But there’s no way to qualify that lead until you have a conversation. That being the case, it’s important you don’t squander the opportunity to engage every visitor.

Unfortunately, exhibitors often inadvertently drive attendees away.

Below, you’ll find attendees’ top 7 pet peeves. At your next event, keep the following attendee grievances in mind.
#1 Booth Staffers Who Lack Expertise

Visitors expect your staff to be knowledgeable about your products and your services. They want answers to their questions concerning how your products might benefit them. If the employees you brought with you to the show are unable to answer those questions, your visitors will be unimpressed.

Before your event, train your booth staffers so that they are ready to represent your company. Practice asking questions that an attendee may ask and give ideas on how to engage attendees from the aisle. The more prepared your staffers are, the more credible you will appear to attendees and potential leads.

Click here to read the entire article

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BC Wood to display at this year’s Batimat – Paris, France, November 2nd-6th, 2015

On July 23rd, 2015, posted in: BC Wood Members, Europe, Markets, Trade Shows by Comments Off on BC Wood to display at this year’s Batimat – Paris, France, November 2nd-6th, 2015


BC Wood with adequate interest from it’s’ members, intends to exhibit at this year’s Batimat show in Paris, November 2nd – 6th. The Batimat tradeshow is the largest and best known building products show in the European market. Batimat is held every two years and attracts over 340,000 attendees. Some 70,000 of these attendees come from neighboring Western European countries and the new emerging markets in Eastern Europe. A unique feature of the show is that it consolidates companies featuring wood products and wood building systems in one of its sixteen halls. So while the show is very large, the majority of potential customers for wood based products and building systems are concentrated in one display hall.

High quality, specialty lumber and building materials such as WRC decking, siding, and roofing and Douglas-Fir, Hemlock, and Western Hardwood lumber remain in demand in Western Europe and increasingly in the emerging markets of the Eastern post-Soviet bloc countries.

BC Wood plans to organize a relatively large display at the Batimat tradeshow for member companies and other Canadian forest products associations. Space is limited, so, for more information regarding the Batimat show, BC Wood’s participation, and costs, please contact Brian Hawrysh at 604-882-7100 or directly at

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On July 23rd, 2015, posted in: BC Wood Members, Trade Events, Trade Missions, Trade Shows by Comments Off on EXPO CIHAC MEXICO CITY & TRADE MISSION, OCT 13-17, 2015


BC Wood will coordinate the exhibition of member companies at the EXPO CIHAC MEXICO CITY 2015, together with a trade mission component to meet Mexican wood importers, distributors, manufacturers, and visit construction sites. Member companies that participate in this event will have an opportunity to gain first-hand market intelligence, further develop their Mexico market network, and meet prospective importers and buyers.

This 27th anniversary of EXPO CIHAC is the best exposure for the Building Construction Industry in Latin America. Over 53,000 construction industry professionals participate in 150 conferences, 115 workshops, and see 500 exhibitors showcasing their products in building materials, machinery, equipment, tools, building systems, prefabricated technologies, and industry trends.

BC Wood will have a 21 sqm booth where member participants will have kiosk displays to show their products and services, meet attending delegates, and have the support of bilingual staff.  Perhaps most importantly, Member participants will also have the opportunity to join the five day trade mission component, running simultaneous with the show days, to meet directly with qualified importers, distributors, manufacturers, industry associations, and see construction sites.

Contact Ken Hori at for more information and to arrange your participation.

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GBM 2015 Update

On July 23rd, 2015, posted in: BC Wood Activities, BC Wood Members, Global Buyers Mission, Trade Events by Comments Off on GBM 2015 Update

Have you booked your space at the 2015 GBM EVENT yet?

“The GBM is a structured and highly organized trade show that brings qualified business partners together. And there is not better setting than Whistler to encourage enthusiasm and conversation. As far as trade shows go, GBM has quickly climbed up the ladder of relevance. Most sawmills and wholesalers from Western Canada attended this year. I think the representation from these industries is better than NAWLA. Personally I wouldn’t change a thing.” Dakeryn Industries

If you haven’t experienced the GBM, or have had to miss it this past year, you should be aware that this is the greatest opportunity of the year to showcase your products to over 300 pre-qualified international buyers and North American Architects, Designers, Builders, Contractors, Developers & Engineers.

“Once again a great event with a good mix of visitors. The mix between “Wood First” attendants and “Global Buyers” gives it the critical mass to make it a great event.” Brisco Mfg.

Last year, over $43 million in new business was developed at this event alone. Here’s a link to who has signed up to exhibit already:

“This was our first time to attend the GBM. I felt that having a booth gave our company a strong reputation for our overseas offices in China and Vietnam. I would highly recommend other BC companies to participate.”Pacific Forestry

Meet the local industry stars in a short video from last year’s event:

Pre-qualified Buyers will come from the US, Australia, Western Europe, China, Vietnam, Japan, Korea, India, Mexico, Pakistan, Taiwan and some newer markets like Malaysia.

GBM Program Schedule

Thursday – September 10

  • BC Wood AGM; CSSB meetings; Wood First Seminars; Exhibitor set-up
  • Evening Welcome Reception at the spectacular Roundhouse Lodge at the Peak of Whistler Mountain for all participants

Friday – September 11

  • Breakfast with Opening Ceremony and Morning Networking/Tradeshow/Meetings
  • Afternoon Sponsored Golf Tournament; Architects (Wood First) in-booth presentations; or Whistler free time
  • Evening Networking Dinner/Reception

Saturday – September 12

  • Breakfast and Morning Networking/Tradeshow/Meetings
  • Exhibitor teardown

Exhibitor Fees

BC Wood, WRCLA, CSSB or other BC Based Wood Products Association Member

10 x 10 booth space – $ 2,279

Outside BC Canadian Wood Products Association Member

10 x 10 booth space – $ 2,849


10 x 10 booth space – $ 3,329

Each additional company participant $425 / Spousal Program $100 for each Evening event

Exhibit Registration Includes:

  • 2 full participants per booth space
  • Basic electrical, pipe & drape, covered table & 2 chairs, carpet & Wi-Fi
  • All meals during the event including the Thursday night Welcome Event at the Roundhouse Lodge & Friday evening Networking Dinner Event
  • Full access to Thursday Association Programs
  • Complete multi-lingual company listing in the Mission Program Guide

Exhibit space is now VERY limited and will be available on a first-come / first-served basis. If you haven’t already registered, contact us for your online registration link at or call Randi at 604-882-7100.

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Specifier’s Program Update

On July 23rd, 2015, posted in: BC Wood Activities, BC Wood Members, Global Buyers Mission by Comments Off on Specifier’s Program Update

While we still work on the Specifiers Program, our major focus is now preparing for the GBM and the Wood First Forum (the specifiers educational portion of the GBM) and all that entails.


The initial invitations have been sent to specifiers in BC, Alberta, and the US Pacific Northwest to join us at the GBM. Once the Wood First Forum portion of the GBM agenda has been completed, we will then send follow up notices and follow that up with a couple of reminders.

Our next project is working with the exhibitors who are participating in the mini-seminar sessions on Friday afternoon at the GBM. Once that is all in place, we will send all of the information off to the various architect associations (in BC, Alberta, and US) for their approval so we can formally announce how many credits we will be able to offer. We expect to once again be able to offer 8 – 9 credits. This is about half of what architects require for the entire year so it definitely provides them with quite an incentive to attend.


We are currently in the “summer doldrums” for the program; however, we still have demands for lunch & learn sessions and over the past month have held a couple and continue to book sessions for the summer and of course into the Fall when the big push for lunch & learn sessions kick back into high gear.


We did something quite unique for the program last month in that we had a seminar and factory tour at Western Reclaimed Timber (WRT) for just one architectural firm. Normally, when we do this, we extend an invitation to a number of specifiers; howver, in this case, the member just wanted to invite the one firm for a more “intimate” tour and asked if BC Wood could provide learning credits. We then made the appropriate arrangements and sure enough, the architects that came for the one company tour were able to receive the appropriate credit. Now that the approval has been granted, we can hold more tours at WRT and whether just one firm attends or fifty attend, the architects will be able to receive educational credits. This is just another example of the flexibility of this program.

As always, should you wish additional information on any of the foregoing, or require information on the Specifiers Program, please contact me at or call me at the office. I would be pleased to discuss it with you.

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Are you wasting money at trade shows? 5 ways to get more out of your booth

On July 23rd, 2015, posted in: Trade Events, Trade Shows by Comments Off on Are you wasting money at trade shows? 5 ways to get more out of your booth

Trade shows are a large investment, but if you follow these five rules, you’ll generate more leads, more business, and more brand awareness.
1. Keep your booth simple and freshOutdated graphics make your company look like you’re falling behind the times. To make a great first impression you need a graphic and headline that gets people to stop. That’s it. That’s your booth’s only job. The rest of the work needs to be done by your booth staff. To maximize impact:

  • Create a strong headline (your logo is not a headline)
  • Less is more-cramming tons of info on your backdrop will result in no one reading any of it
  • Engage people passing by with screens or tablets showing video or a gallery of images
  • Brand and make use of all signage space such as podium wraps and roll-up banners that can be placed near the aisle
  • Actual products and samples are a great addition providing they don’t block people from coming into your booth, pick the best of the best if you have a small booth so you don’t overcrowd your booth

2. Prepare your team

The only thing worse than a booth with nobody to talk to, is a booth where the people are sitting behind a table. Keep your booth layout open and inviting. If there are chairs, they should be high chairs with a small bar table. Here are some more tips for prepping your booth staff.

Click here to read the entire article

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Nikkei Architectural and Construction Materials Show 2015

On March 13th, 2015, posted in: BC Wood Activities, BC Wood Members, Japan, Markets, Trade Events, Trade Missions, Trade Shows by Comments Off on Nikkei Architectural and Construction Materials Show 2015

The last activity we hold for members each year in Japan is the Nikkei Architectural and Construction Materials Show at Tokyo Big Sight in early March. This year’s show was held from March 3 through 6 and we once again had a strong group of members and Canada Wood partners in the BC Wood organized Canadian pavilion. The products showcased ranged from structural lumber and engineered wood to finishing materials, furniture, and log home packages. We maintained our WRC inspired central reception display, which featured traditional Japanese wood connection, art created by the famous Japanese designer Hiroyuki Takamura. This space always draws in show visitors both with its visual as well as aromatic appeal.

The power of the Nikkei Newspaper brand and organization always ensures that this will be a well-attended show. This year saw a 2% increase in visitors for a total of 210,610 over the four days. It is important to note that this show is for industry professionals only so the attendance is not inflated by consumers. The show is very popular with architects and designers and in particular those involved with commercial and retail space design. We were not only happy to see the increase in attendance, but also the improvement in the mood of the attendees. At last year’s show, the impending tax increase was on everyone’s minds, but this year people were looking forward to renewed growth as the immediate effects of the tax increase have receded.

For the 2014 GBM, we worked very closely with Japan’s CLT Association to put on the Wood First tour. Based on the success of that collaboration, we once again partnered with them to put on a CLT seminar at the Canadian Embassy in Tokyo on the first night of the Nikkei Show. The speakers included a Japanese engineer who explained to the audience the buildings we had visited on the GBM 2014 tour as well as Colin Chornohus of Structurlam Products who talked about the newly built Wood Innovation and Design Centre in Prince George. Colin’s presentation was highly anticipated by the audience of 170 architects, engineers, general contractors, and importers. While we and our Canadian partners were extremely pleased with this very large turnout of key influencers in the Japanese large-scale wood building market, the Japan CLT Association was ecstatic with this tremendous profile that we were able to give to the emerging CLT market. It is clear that due to seismic and fire concerns, CLT is the future of large-scale wood buildings in Japan and through such collaborative efforts BC Wood is helping to move this forward.

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Opportunities in the Hawaii Market

On March 13th, 2015, posted in: BC Wood Activities, BC Wood Members, Markets, Trade Events, Trade Shows, USA by Comments Off on Opportunities in the Hawaii Market

A few comments, suggestions, and ideas that may be of interest to the industry…

Hawaii is known for beautiful weather, amazing sunsets and once again, a red hot real estate market. After years of a tepid construction activity, the Hawaii market is booming. Luxury residential and light commercial construction activity is up over 20% from last year and is showing significant growth potential over the next few years.

To take advantage of this hot market, BC Wood and member companies participated in the Building Industry Association of Hawaii (BIA Hawaii) trade show and market mission. This annual trade event saw a surge in attendance which is reflective of the growth in construction being experienced State wide. Members from the remanufactured, prebuilt, and timber frame housing sector participated at the three day tradeshow and the following four day market mission, where we met with architects, builders, and distributors on the islands of Oahu, the Big Island of Hawaii, and Maui.

IMG_0679Members had the opportunity to meet with key buyers and decision makers and tour numerous luxury residential and commercial construction projects. The highlight of the mission was the group touring the Kohaniki resort project where BC Wood members including Daizan Joinery, Norelco Cabinets, ECP Meeker, and Anbrook Industries have all been chosen as suppliers on this world class resort project. Sales from BC member companies on this project are currently estimated at $2.6 million and are expected to grow significantly, as the project is currently at the timber framing stage. In fact, the State is experiencing a boom in construction activity as numerous projects that were stalled during the downturn are now being restarted. These projects include the Mauni Lani, and Hokulia development on the Big Island of Hawaii, and the Makena Beach project on the island of Maui.

Members had the opportunity to meet with builders and developers from these and other projects and got to experience firsthand the quality of the materials and finishes expected. The opportunity for BC’s wood industry to develop further sales into this high-end market is exceptional as all construction products whether structural or appearance needs to be shipped into the State. This helps create a level playing field for both US and Canadian manufacturers looking to develop market share in the State of Hawaii.

As always, for more information on this market or any other market in the US, please feel free to contact me at

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DelhiWood Show Report

On March 13th, 2015, posted in: BC Wood Activities, BC Wood Members, Markets, Other, Trade Events, Trade Missions, Trade Shows by Comments Off on DelhiWood Show Report

DelhiWood is India’s largest international trade fair featuring all things wood from machinery to finished wood products. From February 4 to 7, BC Wood was joined by 7 major companies from BC’s wood industry to promote the use of BC wood species in India’s growing joinery (millwork and furniture) industry.

The BC Wood “Pavilion” was part of a larger Canadian pavilion that also included FII whose exhibit area was just adjacent to BC Wood’s and featured many finished products using BC species. Each BC company in the BC Wood pavilion had their own stand and monitors showing ongoing videos and slides of their respective companies and products. Attendance was apparently a little less than the previous year which was attributed to the show’s location, approximately an hour from Delhi. Having stated that, all participants seemed satisfied with the activity and the leads that were generated.


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