As many of you know, we have confirmed the dates and space for the GBM this year and as usual, would like to offer the first opportunity and space allocation to last year’s participants, before we go public.  I am happy to say that we have secured the Whistler Conference Centre for September 6th to 8th, 2012.

We are very pleased to be partnering once again with the Western Red Cedar Lumber and Export Associations (WRCLA/EA) on the event.  This is a great opportunity to not only meet with important international buyers and decision makers, but also re-connect with your peers in the industry.

Registered Exhibitors will also have full access to the BC Wood & WRCLA Association programs scheduled for Thursday the 6th.

In case you have not participated in the past GBM’s, we put together a few short videos of the event last year:

2011 Global Buyers Mission Video: http://youtu.be/B0fS5puvTQA
2011 Living and Building with Wood Video: http://youtu.be/724QpufhNLQ
2011 Exhibitor testimonials: http://youtu.be/jft5iB9EEGI
2011 Buyer Testimonials: http://youtu.be/F5_iaRF-6mc
BC Wood YouTube Channel: http://www.youtube.com/user/BCWoodAssociation

If you are a past exhibitor and want to guarantee your space for the 2012 GBM, please let us know so we can forward you the new “on-line registration link”, where you can select your number 1, 2 & 3 choices for space.  As you know, booth space selection is based on a first come-first served basis.

If you have NOT participated in the GBM but would like to be put on the invitation list, please don’t hesitate to contact me.

I look forward to seeing you all on the Mountain this year!

Randi Walker
Director, Marketing & Communications
Tel: 604-882-7100
Toll Free: 1-877-4 BCWOOD
Email: gbm@bcwood.com

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Coming next week, BC Wood will be participating for the second time at the Seoul Living Design Fair at COEX in the Korean Market. Last year, the small, but targeted exhibit showcased high-end designed furniture from British Columbia and was extremely well received. Members of Korea’s design community were very interested in the Design Canada theme and had a particular interest in the use of wood as a material. This year, we are taking a larger space and showcasing more companies and new products at Korea’s key design trade show of the year. Check back with the next issue of Wood Connections for the results of this event. For more information, contact David Pao at  dpao@bcwood.com.

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Turkeybuild, Istanbul, Turkey – May 2-6th, 2012
Brian Hawrysh

“High quality, specialty lumber and building materials such as WRC decking, siding and roofing, Log/Timberframe, and prefabricated house packages will be of interest to the Turkish lumber importers, architects, and builders.”

Despite the difficult turbulent economic conditions evident in Western Europe over the past year, a majority of the new emerging East European economies have displayed a relatively strong economic performance. The strongest of these economies has been Turkey. Turkey is the fastest growing OECD market and the region’s top performer. A study by Goldman Sachs (2009) projected that Turkey will be the ninth largest economy in the world and the third largest in Europe by 2050. Turkey also has a long history and affinity of building with wood which gave way to a focus on concrete construction in the post WWII period. With a growing affluence, Turks are rediscovering their traditional preference of wood construction in higher-end residential and recreational home construction.

For these reasons, BC Wood decided to explore opportunities for BC’s value-added sector in Turkey and started by participating in the Turkeybuild show in Ankara last September. The four BC companies and BC Wood’s representative attending the show reported that there was very strong interest shown in BC’s products and services by the local timber and building materials distributors, as well as the Turkish construction and design professionals. The products generating the most interest were WRC exterior finishing, solid wood interior millwork and flooring, prebuilt housing, and log homes. Turkish companies showed a great deal of interest in partnering with Canadian companies that produce innovative, higher quality wood products. As with all new and emerging markets, it was noted that finding the right partner is crucial in gaining market penetration.

Based on Turkey’s expected long term economic growth and the early success of BC Wood’s first entry into the market, BC Wood is planning to return to Turkey. This coming fiscal year, BC Wood will attend the Turkeybuild show in the country’s economic centre, Istanbul. Last year, the Istanbul show drew over 110,000 visitors, many of them from the neighboring Eastern European and Islamic countries. The Istanbul show is not only a much larger event than last year’s Ankara show, Istanbul itself is a much larger market and the commercial center of Turkey, providing better opportunities for BC companies.

At Turkeybuild, exhibitors can showcase a full range of building materials and systems. High quality, specialty lumber and building materials such as WRC decking, siding and roofing, and prefabricated house packages will be of interest to the Turkish lumber importers, architects, and builders.

For the 2012 Turkeybuild, BC Wood will coordinate a display of member companies and other Canadian forest products associations. For more information regarding this event, BC Wood’s participation, and costs please contact Brian Hawrysh at 604-882-7100 or by email at bhawrysh@bcwood.com

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BUILDEX Vancouver, one of Canada’s largest tradeshow/conferences, welcomed over 13,000 design, construction, and real estate management professionals on February 8th and 9th to the new Vancouver Convention Centre. Over 425 exhibitors and more than 50 educational seminars were presented to the interior design and architecture professions, property and real estate management, and the construction and renovation sectors.

BC Wood was pleased to see a 20% increase in participation over last year, with 10 members joining us from the building and finished products sectors including Structurlam, Unison Windows, Cedarland/SilvaPanel, Trout Creek, Barker Manufacturing, Daizen Joinery, Moulding & Millwork, Coulson Manufacturing, Woodtone, and Wideplank Flooring. Feedback to date has been very positive, with 50% respondents citing an expected $715,000.00 in new sales from the leads made at Buildex this year.

For the most part, we received inquiries and interest from the industry professionals looking for “new” products and ideas. From results and feedback so far, it was a great event for our participating members and we plan to be back again next year with a concerted “Wood Made in BC” presence.

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Be in the New BC Wood Japanese Brochure!

On February 27th, 2012, posted in: BC Wood Activities, Japan, Trade Events by Comments Off

The BC Wood Japan office participates in 6-7 trade shows per year in addition to organizing various seminars, responding to inquiries, and conducting countless client visits. In all of these trade promotion activities we give out copies of our BC Wood Japanese brochure to both explain about our value-added industry and to introduce specific member companies that have ads inside. We are currently putting together a new version of this brochure so this is your chance to be a part of this great promotional activity.

For a small investment, your company will be featured in the members section of this brochure. All we need is your logo, contact information, a product picture, and a brief company/product profile. If you do not have a profile in Japanese, we can translate it from English for you.

The BC Wood Japan office has been conducting a media campaign and this brochure will be sent out to all of the inquiries that we are receiving as a result. Additionally, as the tsunami devastated Tohoku region moves into reconstruction mode, we will be doing a large mail out with this brochure to the importers, builders, and developers in the affected areas.

Even if you cannot take advantage of our trade show programs directly, our new Japanese brochure will get your company in front of a wide cross-section of the Japanese building products industry. Time and space is limited so hurry and don’t miss out!

For more information about the new Japanese brochure program, please contact Jim Ivanoff at ivanoff@canadawood.jp.

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A few ideas, comments, and thoughts that may be of interest to industry…

October was an extremely busy time for BC Wood in the United States with 4 major trade events taking place in the month. Over the next few weeks, I will discuss the events and the potential market opportunities that arose from our participation.

First up was the AIA Pacific in Honolulu, Hawaii. BC Wood and 5 members participated in the trade event and the following mission in early October. Like most trade events that target the US residential and light commercial construction sector, this show was down in both participation and attendance. This year, 300 plus exhibitors and 1400 attendees were at the event, down by approximately 20% over previous years and is reflective of the reduced construction activity throughout the State of Hawaii. Nevertheless, this trade event still provides the single best opportunity for BC companies to network with builders, developers, and architects across the state of Hawaii and other countries including Guam, Tahiti, Micronesia, and the West Coast of the United States who have projects on the islands.

Following the event, we spent 3 days travelling between the Islands meeting with architects and builders and visiting construction sites, getting a 1st hand account of the market and potential opportunities that are available. The general consensus from builders and architects working on projects in both Maui and Kona is that the market is showing gradual improvement. Also, a belief that there is a pent up demand developing as their clients – ultra wealthy individuals, building luxury vacation homes – are tired of sitting on the sidelines, waiting for the economy to improve. As one builder described it, “the life quality ratio is starting to weigh on his clients”. Essentially, his target market is older, semi retired or retired professionals who have the financial ability to self-finance multi-million dollar construction projects. A number of his clients are weighing the consequences of waiting for the economy to improve vs. their remaining quality of life and have decided to start construction projects that were stalled after the market collapse in 2008. This is likely a problem most of us would love to have, but certainly bodes well for high-end residential construction projects to resume on the Islands.

Another observation that I found interesting, from one of the top residential and commercial builders on the Islands, was the changing demographic in the secondary vacation home market. The big Island of Kona, he suggests with the luxury resorts of Hualolai and Kukio, are where the “old school money” has vacation homes and property; think for example, Charles Schwab. The new rich, those who have made money in Silicon Valley and the Dot Com market, find these resorts stuffy and instead are investing in new developments on the Islands of Maui and Kauai. This builder is banking on the shift in wealth demographic and is expecting to focus on projects on these Islands.

Finally, most experts that we met expected to see good growth over the next few years as the economy continues to improve in the US and across the State of Hawaii. There are a number of projects that are on the drawing board and are expecting to begin construction in the Spring of 2012. I will continue to follow up with the builders and keep you informed when these projects are announced. As always if you have any questions or comments please contact me at dfarley@bcwood.com.

 

 

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BC Wood has exhibit space available at the 2011 JLC LIVE Residential Construction Show. This show provides exhibitors with a platform to position their products and services in front of 2400 residential construction professionals including builders, remodelers, and general contractors primarily from the Pacific Northwest region of the United States, including Oregon, Washington, and Idaho. In addition to the exhibit floor, the show provides over 50 unique, educational sessions covering a full range of topics from business to construction techniques by industry leaders.

Date: December 7-9, 2011
Location: Portland, Oregon

For more information, please click here or contact Dave Farley at dfarley@bcwood.com.

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For over 30 years the Japan Home & Building Show has been one of the most important events in the marketing calendar of foreign companies selling into Japan. However, this year there were many challenges facing the event, some resulting from the 3/11 earthquake while others were self-inflicted.

Several years ago the show organizers decided to change the date of the 2011 show so as to time it with the planned UIA event at Tokyo Forum. I personally expressed my concerns over this numerous times as I have seen how such date changes have hurt other shows. Especially with the JHS’ long history, everyone expects it to take place in November. However, they believed that holding it in conjunction with the UIA event would inject new energy into the show.

These plans were greatly complicated by the March earthquake. By having bumped up the show, the organizers also bumped up the recruiting period of the show to late spring, which was still the dark period when no one knew what tomorrow would bring. As a result, purse strings were tightened and I am sure the JHS had trouble signing up exhibitors.

The earthquake and the nuclear disaster also worried the expected 10,000 overseas UIA attendees. In April there was even talk of cancelling the UIA event. However, they moved ahead with it as the situation in Fukushima gradually improved.

As we set-up for the show, I wondered and worried about how it would turn out. As feared, the attendance fell dramatically, from 87,000 to 43,000. Luckily though the quality of the visitors greatly increased as many more architects came to the show for the first time. This was undoubtedly due to the cross-marketing with the UIA event. We even received many overseas guests who came for the UIA event. Overall, even though the overall numbers were down, we felt just as busy as last year since the architects were spending more time with us asking questions about products.

The other thing that I had been wondering about was how much traffic we would receive related to reconstruction efforts in the Tohoku area. Over the three days, we met with many builders, developers, and distributors from the earthquake/ tsunami affected areas and they seemed to be getting themselves prepared for the big reconstruction projects. I learned that developers from across the region and even other parts of Japan are buying up all the available elevated land near the coast for such projects. However, they are experiencing labour shortages and are thus looking at overseas suppliers that can help with packaged homes and other solutions.

Despite the drop in attendance, our members were very pleased with the results of the show. We were able to make a great number of new contacts including ones involved in the reconstruction efforts. This helps us prepare for the Nikkei Show next March where reconstruction projects will definitely be taking center stage.

For more information on the Japan market, please contact Jim Ivanoff at ivanoff@canadawood.jp

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Register now for the 28th MBC Construction Expo in Seoul, Korea, this coming January 27-30, 2012. BC Wood will be taking space at this building and construction show to exhibit member products to Korean builders, architects, distributors, and construction material importers. The four-day event is expected to attract over 150,000 attendees as well as 350 exhibitors.

This trade event offers an excellent opportunity for BC Wood members to tap into the Korean market and take advantage of our expert in-market representative. Members that would benefit from this event include manufacturers and suppliers of remanufactured lumber products, prebuilt homes, kitchen cabinets, log home and timber frame homes, and engineered wood products.

BC Wood will be coordinating space for members at the event; advertising in key industry publications; managing event logistics; and organizing business networking opportunities. Space is limited so contact David Pao ASAP at dpao@bcwood.com to register.

For more information, please click here.

 

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BUILDEX Vancouver is one of Canada’s largest trade expositions with over twelve thousand local design and construction professionals expected to attend this year. All under one roof, over 600 exhibits and more than 50 educational seminars address three distinct professional markets:

  • Interior design and architecture
  • Property and real estate management
  • Construction and renovation

The show features products and services related to the design, construction, renovation, furnishing, and operations of all types of commercial and residential buildings. Reports from all of the companies attending last year’s Buildex indicated that all of their expectations were either met or exceeded.

BC Wood will coordinate a consolidated presence of member companies exhibiting at this year’s BUILDEX show, Feb 8-9th at the Vancouver Convention Centre. For more information regarding exhibition space and costs at the show, please contact me at your earliest convenience by email at bhawrysh@bcwood.com or by phone at 604-882-7100.

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Kelowna-based Norelco Cabinets taps into the Business Innovation Partnership (BIP) on all fronts and achieves huge impact to their bottom-line.

Companies that have accessed the BIP services have seen significant payback! For Norelco Cabinets, the market and technical advice delivered through the BIP has dramatically changed the way the company manufactures its products, as well as how it markets and sells those products. Hear from company owner Peter Raja in this short video (link below) as he details some of the changes that dramatically increased productivity, product quality, and sales – along with an increase in profitability.

Some of the areas Norelco focused on were the better use of their manufacturing space and how product moved through the shop. With FPInnovations’ help, the company was able to increase its production without expanding its footprint – a significant capital savings! Along with gains in productivity came increases in product quality, and lower rework costs. Accessing new markets and developing new business approaches helped Norelco expand its sales. With the help of BCWood, Norelco embraced new sales techniques including both online marketing as well as traditional client/vendor interaction, and discovered new sales potential in markets it had not previously ventured in to.

Overall, the biggest benefit for Norelco was working with BCWood and FPInnovations concurrently. As new sales opportunities were discovered, the manufacturing process was being improved with the final result of getting to the market quicker, and efficiently capitalizing on new sales potential.

If you’d like to discover how you can achieve results like these, watch this short video. If you have questions or want further information, contact FPInnovations at (604) 222 5672, or BCWood at (877) 422 9663.

Norelco Cabinets from Rumin Mann on Vimeo.

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Recently the BC Wood Japan office welcomed some special guests to Japan: BC Minister of Forests, Lands and Natural Resource Operations Steve Thompson and the Federal Minister of Natural Resources Joe Oliver. Working with our Canada Wood partners in Japan we arranged visits for Minister Thompson to see a large concrete building using over 1000m3 of wood in finishing applications, a large importer of WRC products, a senior’s home being built in 2×4, a pre-cut plant using hem-fir, the Tokyo Lumber Terminal, two temporary housing projects that were built with Canadian materials, and Sendai Port. Minister Oliver was also able to join some of these stops while also taking part in a customer appreciation dinner in Sendai for companies operating in the earthquake affected region.

The main event for the combined Ministerial Mission was a joint press conference in Tokyo to announce $4.5 million in funding to construct wood framed buildings in the tsunami devastated region of Tohoku as a part of Canada’s earthquake relief efforts. As the location of the project and the type of facility to be built has yet to be decided, we took Minister Thompson to the coastal towns of Onagawa (90% destroyed) and Minami-Sanrikucho (95% destroyed). Meeting with the mayors and other officials the Minister was able to learn about the magnitude of the tsunami as well as scale of the human tragedy. One story that will be hard to forget was about how the Mayor of Minami-Sanrikucho and 9 colleagues survived by hanging on to a steel fence on the roof as the tsunami crashed over and submerged them.  Sadly the other 50 workers at city hall were not as lucky and perished in the deadly wave.

Town officials were overjoyed by the news of Canada’s proposed donation and were quick to suggest ideas on the types of buildings that are needed. The Minister was also told that all of the homeless survivors were now in temporary housing units so the next major issue for this area is to rebuild their industries/economies. Until there are local employment opportunities, people will not be able to return to normal daily life. This is an important point that we will have to keep in mind as we review possible projects to be built with the Canadian donation.

Talking with both companies in Tohoku and other parts of Japan recently, it seems that the reconstruction efforts in the north are creating a shortage of carpenters across the country. The scarcity of workers and resulting higher labour costs are leading builders to look at importing wall panels as a part of house packages. The same phenomenon was seen after the Kobe earthquake with Japanese companies importing large numbers of house packages as well as North American carpenters.

As reconstruction is picking up speed, the BC Wood Japan office is now beginning to focus on the March Nikkei Show with this unique situation in mind. That show will give members a great opportunity to get involved with reconstruction projects and also benefit from the overall strength of the Japanese housing market.

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Tokyo Designers Week 2011

On November 22nd, 2011, posted in: BC Wood Activities, Furniture, Japan, Trade Shows by Comments Off

Once again BC Wood took some of Canada’s top designers to Japan to display their latest pieces at Tokyo Designers Week. This year’s contingent was made up by Judson Beaumont, Brent Comber, Marie Khouri, Mario Sabljak, and Martha Sturdy.

For the first time the show organizers gave us the highly prized location at the front of the main tent. For this reason, we developed a new open concept that replaced the walls between members with branded pillars acting as the anchor for each of the displays. It was a risky move, but as a group we decided that we needed a bold display that showcased a unified Canadian presence.

The decision proved to be correct as our space was always full and we received endless complements that our pavilion was the best at the show. Adding an additional element of excitement were the long lines of people waiting for Judson Beaumont to sign his drawings. It was surprising that we didn’t receive any complaints as the lines often snaked around neighbouring pavilions!

Over the past few we have held several receptions in collaboration with the Canadian Embassy to tie in our presence at Tokyo Designers Week with other Canadian companies selling design oriented consumer products in Japan. With our new open pavilion we decided to hold this event within our own space. While offsite talks and receptions are a great way to assemble industry people, this year’s format brought our guests into personal contact with the great work we had on display at the show. While a bit tight, this proved to be a very positive move. As always, we are also greatly appreciative of the Embassy’s support of our program.

Tokyo Designers Week is actually a large event held across Tokyo at many venues. We have always exhibited at the main venue, but this year we also took part in the Bamboo Expo which is a new event targeting only designers/architects working on commercial projects. With only 1200 attendees over three days it was much less “exciting” than the main venue, but what it lacked in quantity was made up in quality of the attendees. Also, the slower pace meant that we could have longer conversations with the attendees. As this was the first Bamboo Expo we expect that it will grow into a bigger and more influential event in the years to come.

One of our success stories from last year’s show was that a high-profile Tokyo gallery took an interest in Martha Sturdy’s work. This interest grew into them inviting Martha to hold her own art exhibition in their gallery during this year’s Tokyo Designers Week. The exhibition was very well received and some of the galleries clients are now looking to work with Martha. The gallery mainly represents European artists, but the great reception that Martha’s work received has made them to want to look at other Canadian designers as well.

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IDSWest 2011 was held in the New Vancouver Convention Centre, September 29 to October 2, 2011.  The Interior Design Show West (IDSwest) is Western Canada’s annual premiere residential design show featuring 200 exhibitors showcasing quality, cutting edge, and original design products and services to an audience of industry professionals, architects, designers, consumers, and media.

An amazing array of both internationally renowned and local designers, critics, and popular magazine editors spoke throughout the 3 ½ day event, drawing standing room only crowds over the weekend.

We had an excellent representation of BC Wood members participating this year, including:

Barker Manufacturing Inc.
Bertuccio
Brent Comber Originals
Coulson Mfg.
Fine Line
Live Edge Design
Mario Sabljak Design
Martha Sturdy Incorporated
Matthieu LeBlanc
Sabina Hill Design
Stick & Stones
Straight Line Designs Inc.
Wide Plank Hardwood Ltd.

The displays and new products launched were stunning, offering the 30,000+ audience lots of ideas and opportunities to see what exceptional talent we have here in BC. Many of our members have already seen orders and requests from the event, making it one of the most successful Canadian activities that BC Wood participates in. Congratulations to all our members!

To see the program and speaker highlights, as well as listings of all the exhibitors, visit their website at www.idswest.com.

IDSWest 2011

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By Daryl Holmes

BC Wood recently led a group of members on a market development mission to Turkey which included participation at TurkeyBuild in the capital city of Ankara.  Product sectors represented included Log Home and Timber frame, Prebuilt Housing, and Remanufactured Lumber Products.

In the Turkish construction materials sector, wood products have approximately 20% market share with consumption mainly in private up-scale villas and some high end commercial resort style development. The consumption of wood in major residential housing projects and light commercial projects is low when compared to concrete and steel (for structure) or PVC (for windows/doors), however, as with most markets in the Eastern European area, the demand for wood is on the rise.  Both private and public sectors in Turkey are engaged in a shift (albeit a slow shift) towards a growth in the use of wood products.  Industry professionals and consumers alike have a keen interest in wood as a construction material, as was evident during the show in Ankara. The earthquake in 1999 has drawn attention to the importance of timber in construction, however; with the economic impact of the global meltdown, progress has been slow in the area of conveying the attributes of wood and educating key decision makers as to the benefits of using wood in construction.  There is without a doubt, an increase in construction taking place right now in Turkey as residents look to build homes on the outskirts of some of the major cities. Accordingly, a select group of builders, developers, and importers are currently involved in projects outside of the main city centres which are being built with wood. During our stay in Turkey, we were able to make contact with many of these industry professionals and discuss opportunities for BC products.

The show itself was very busy, which in the current global market place was encouraging for the members.  Although the Ankara show is a more of a regional show (with the main construction show being held in Istanbul in May), it drew attendees from all over Turkey and some surrounding countries.  Numerous Architects, Engineers, Builders and Designers engaged in discussions with the BC exhibitors.  The outcome of those interactions predominantly showcased the demand and desire for wood, while also highlighting the lack of distribution of products within the Turkish marketplace.  In a jointly hosted event with the Turkish Timber Association, members were also able to showcase their products to key importers and building materials distributors located in and around the construction hub of Istanbul. Response from these professionals was again encouraging, as products including Western Red Cedar, Prebuilt Housing, and Log Homes proved to be of high interest for regions all across Turkey, including the coastal regions of the Black Sea.

Where do the sales prospects lie?

A clear demand for wood products exists within the Turkish marketplace.  Much of the wood imported into Turkey is from surrounding markets of Russia, Ukraine, and Scandinavia. The key to accessing this demand for BC companies is securing partnership with local wood importers and distributors of other building materials.  This process will take some time and investment by BC Wood members and this show in Ankara was a positive step in the right direction.  Turkish building professionals are starved of opportunity to partner with Canadian companies and they are motivated to establish relationships with producers of high quality wood products. As with all new and emerging markets, finding the right partner is crucial in gaining market penetration.  Turkey’s current growth is expected to continue well into the next ten years and those members who continue to put time and effort into the Turkey market will be rewarded with sales and long term partnerships.

What is the market looking for?

WRC Lumber, WRC Shake and Shingles, Hand Crafted Log Homes, MDF, Plywood, Yellow Cedar, Hemlock, Douglas Fir, and Prebuilt Homes.

How do I access these opportunities?

BC Wood will distribute the show leads via the online Wood Supply Network. For more detailed market information contact dh@themataigroup.com

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“A game changing approach is needed in the wood products sector, targeting at least a modest but meaningful penetration of the market, if India is to be a priority market for Canada’s wood sector. Based on the successful strategies adopted by New Zealand…Canada should target efforts around securing opportunities representing close to 0.4 million tonnes of sawn wood, which would still represent only 4.5 percent of the market demand,” Opportunities for Canadian Forest Products in India – Ace Global Consulting LLP, August 2011.

Over the past year or so, much has been made of the emerging opportunities for BC’s forest products in India. BC Wood continues to monitor current market conditions in India and qualify the market intelligence that is being developed. BC’s Forestry Innovation and Investment (FII) has also been active in the Indian market by first commissioning a market study and most recently sending their own staff to India to confirm the results of that study. FII is following up these initial efforts by coordinating an Industry mission to India in four weeks’ time.

The three day mission led by FII representatives is expected to visit Mumbai and the port of Kandla, the center of the timber market in India. The Industry delegation will meet with timber importers and end-users in order to gain a better understanding of the product requirements of the market and the existing distribution channels. For a copy of the recent report on market potential in India, “Opportunities for Canadian Forest Products in India” by Ace Global Consulting LLP or the itinerary for the up-coming mission, contact Brian Hawrysh at 604-882-7100 or by email at bhawrysh@bcwood.com.

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BC Wood is organizing participation at 28th MBC Construction Expo at the SETEC convention centre in Seoul, Korea from January 27-30, 2012. This building and construction show will have over 350 exhibitors and an expected 150,000 attendees. These attendees will include builders, architects, home owners, distributors, and construction material importers. This trade event offers an excellent opportunity for BC Wood members to tap into the Korean market. Members that would benefit from this event include manufacturers and suppliers of remanufactured lumber products, prebuilt homes, kitchen cabinets, log home and timber frame homes, and engineered wood products.

With a deep rooted history and affinity for building with wood, South Korea remains an important export market for British Columbia’s value-added wood products. In 2010, South Korea represented British Columbia’s fifth largest offshore market with 278,000 m³ of wood product exports. South Korea has experienced strong economic growth and recovery, in light of the recent global downturns, with growing affluence and continuously improving living standards. Korea is far from the labour intensive economy it once was and is now a global leader in design and technological trends. Korean consumers are growing more sophisticated and are looking into higher quality imported products that are environmentally compliant.

For more information about the show, please contact David Pao at  dpao@bcwood.com

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The 2011 Global Buyers Mission, held September 8th to 10th, welcomed almost 700 delegates to Whistler for the third year in a row.Many thanks must go to our funding Partners this year including our Platinum Partners: Natural Resources Canada Wood Export Program (CWEP), Forestry Innovation Investment Ltd. (FII), and Forest Products Association of Canada (FPAC); our Silver Partners: Canada Mortgage and Housing Corporation (CMHC) and the Cedar Shake & Shingle Bureau (CSSB); and our Bronze Partners: Industry Canada and the Department of Foreign Affairs and International Trade (DFAIT). We were pleased to again have the collaborative effort made by CSSB and the Western Red Cedar Lumber & Export Associations (WRCLA & WRCEA) in recruiting participants and assisting BC Wood with the organization & delivery of the event.

Pre-qualified international buyers came from Australia, Austria, Belgium, Eastern Canada, China, India, Japan, Korea, Malaysia, Mexico, the Netherlands, Taiwan, Vietnam, the United Arab Emirates, the United States, the United Kingdom, and Vietnam. We were pleased that the majority of our buyers were new to the GBM again this year, offering excellent opportunities for Canadian manufacturers to build new business.

We also hosted over 80 North American architects, designers, contractors, developers, engineers and specifiers this year, to participate in our Living & Building with Wood Program, held on Thursday, September 8th and via the LBWW display on the showroom floor for the rest of the event. Architects & Designers also participated in “speed learning sessions” Friday afternoon, with 20 manufacturers exhibiting at the GBM. This was a new activity this year and has received high marks from both the architect community and participating exhibitors.

Minister of Jobs, Tourism & Innovation, the Honourable Pat Bell, joined us Thursday evening at the Roundhouse and then welcomed our delegates and officially opened the showroom Friday morning.

Products on display at the 2011 GBM from 75 exhibitors, represented by over 200 participants included timber frame structures, engineered wood products, treated lumber, windows, doors, mouldings, cabinetry, building systems, flooring, western red cedar products and a variety of other value-added wood building products. 25% of the companies were new to the GBM, offering our returning buyers some additional resources and products not seen at the GBM in the past.

For the past seven years, BC Wood has organized pre and post event site visits and tours for our incoming delegates. This year, the GBM Extended Mission Program included 7 groups that once again toured production facilities and visited construction sites in the lower mainland and the interior of BC to meet participating manufacturers. Besides helping buyers immediately source high quality, innovative and competitively priced wood products, the tours helped build future business relationships by familiarizing potential customers with BC’s wood species. We thank the many local companies that made the effort to open their mills and plants for these informative and productive tours.

Held at the Whistler Conference Centre, the GBM continues to be Canada’s largest event dedicated to promoting value-added wood producers.

Next GBM scheduled for Whistler, September 6th to 8th, 2012.

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For over 30 years the Japan Home & Building Show has been one of the most important events in marketing calendar of foreign companies selling into Japan. However, this year there were many challenges facing the event, some resulting from the 3/11 earthquake while others were self-inflicted.

Several years ago the show organizers decided to change the date of the 2011 show so as to time it with the planned UIA event at Tokyo Forum. I personally expressed my concerns over this numerous times as I have seen how such date changes have hurt other shows. Especially with the JHS’ long history, everyone expects it to take place in November. However, they believed that holding it in conjunction with the UIA event would inject new energy into the show.

These plans were greatly complicated by the March earthquake. By having bumped up the show, the organizers also bumped up the recruiting period of the show to late spring, which was still the dark period when no one knew what tomorrow would bring. As a result, purse strings were tightened and I am sure the JHS had trouble signing up exhibitors.

The earthquake and the nuclear disaster also worried the expected 10,000 overseas UIA attendees. In April there was even talk of cancelling the UIA event. However, they moved ahead with it as the situation in Fukushima gradually improved.

As we set-up for the show, I wondered and worried about how it would turn out. As feared, the attendance fell dramatically, from 87,000 to 43,000. Luckily though the quality of the visitors greatly increased as many more architects came to the show for the first time. This was undoubtedly due to the cross-marketing with the UIA event. We even received many overseas guests who came for the UIA event. Overall, even though the overall numbers were down, we felt just as busy as last year since the architects were spending more time with us asking questions about products.

The other thing that I had been wondering about was how much traffic we would receive related to reconstruction efforts in the Tohoku area. Over the three days we met with many builders, developers, and distributors from the earthquake/ tsunami affected areas and they seemed to be getting themselves prepared for the big reconstruction projects. I learned that developers from across the region and even other parts of Japan are buying up all the available elevated land near the coast for such projects. However, they are experiencing labour shortages and are thus looking at overseas suppliers that can help with packaged homes and other solutions.

Despite the drop in attendance I was very pleased with the results of the show. We were able to make a great number of new contacts including ones involved in the reconstruction efforts. This helps us prepare for the Nikkei Show next March where reconstruction projects will definitely be taking center stage.

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Conference highlights wood efforts

On September 28th, 2011, posted in: Global Buyers Mission, Industry News, Trade Events by Comments Off

A recent wood products conference in Whistler highlighted something that many people already know — that 2011 has been a watershed year for B.C.’s softwood lumber industry.

At Global Buyers Mission, a three day value-added wood sector marketplace, B.C.’s Jobs, Tourism & Innovation Minister Pat Bell said China has for the first time, surpassed the U.S. as top export market for Canada’s softwood lumber.

For the past five years, B.C. and the provincial forest sector, with the support of the Canadian government, have been actively marketing B.C. wood products to China. And it’s paid off: from January to May, B.C. exported 2.8 million cubic metres to China — more than double last year’s volume. Trade missions, demo buildings, technology transfer and conferences like these, are among projects funded to expand China’s interest in the forestry industry.

Hosted by the non-profit B.C. Wood, at the Whistler Conference Centre, Global Buyers Mission invited qualified buyers at more than 75 companies from Japan, China, Korea, Taiwan, Vietnam, India and Malaysia and brought them together with a cross-section of B.C. businesses who work in the value-added sector.

Qing Deng, of Shanghai Green Garden Wood Co, China’s biggest buyer of B.C.’s red cedar, yellow cedar and Douglas fir, was one of many businesses whose hunger for wood could collectively be called voracious.

Speaking through a translator, Deng, whose company imports $5 million yearly, says he only buys from Canada, because this is the only place in the world where this high quality wood is available.

Although the conference is held for the value-added sector, (marketers of log homes, cedar shingles, hardwood flooring, texture-surfaced doors, recycled cedar timber frame, laminated beams etc) it’s the ‘grey area’ exporters who are boosting trade stats selling to China.

Source: Coast Reporter – September 21, 2011

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