By Daryl Holmes
Organized for the 35th time, TURKEYBUILD Istanbul is dubbed the biggest inter-regional building gathering that covers Turkey, Balkans, former CIS countries, North Africa, and Middle East. The exhibition was held from May 2nd to 6th, 2012 at the Tüyap Fair Centre and Congress Center, which is made up of 81,000 sq. metres and consisting of 12 exhibition halls. Attendance at this show was very high with total attendees recorded at 110,000 guests.
The following information summarizes the show and my market observations as they pertain to the value-added wood industry beginning with the core feedback that directly impacts you, the member.
BC Wood first attended Turkeybuild in the smaller market of Ankara in September, 2011 with the notion of returning for the signature event to be held in Istanbul. The valuable work undertaken in September set the stage for a very successful return to this market in early May. This show takes me back to the glory days of USA builder shows with the aisles full of qualified agents, buyers, architects, designers, developers, planners, and builders. In Turkey, industry continues to take firm steps forward. Turkey, which acts as an intercontinental bridge due to its geographical position, is an extremely important partner for BC manufacturers who wish to develop sales in this part of the world.
Where do the sales prospects lie?
At the show, four companies represented their products in the BC Wood booth space. We focused our display on products that we feel have the greatest competitive advantage in this area – Engineered Wood Products, Log Home and Timber Frame structures, PreBuilt Housing, and Remanufactured Products. Flooring and high-end furniture also received attention at this event.
During the show, we spoke to many qualified representatives of local companies who were interested in the distribution of products; these contacts were spread around Turkey and the surrounding countries. All member companies received wide spread interest in not only distribution of products, but also direct sales opportunities.
While most construction taking place in Turkey is with concrete and steel, the appetite for wood products was high. Timber and lumber comes into the country from neighbouring countries; however, the reputation of Canadian wood products as being high quality meant that we received many enquiries about project based developments and high-end building materials. So, in short, the increase in development taking place in this market indicates a growing demand for lumber and wood products overall. It was encouraging to speak to many project managers and resort developers who did not see Canada’s geographic proximity as a barrier to discussing business deals.
How do I access these opportunities?
Obtaining access to these opportunities is not easy and won’t happen overnight. The key, as always, is to get active in the market and to get connected to local industry partners. Securing strategic partnership agreements with local agents is of the utmost importance. Relying on your website and word-of-mouth will not get you access to this market. Also, once you have made contact in this area, the key is to commit to follow up, and the required amount of engagement needed to realise sales.
Either as an individual company or in partnership with BC Wood and other industry groups, you will have success showcasing your products and gaining profile in this competitive marketplace if you make the decision to invest some time in a market strategy that puts you and your products in the path of these key decision makers.
Does Turkeybuild Deliver?
This show is without a shadow of a doubt the premium show to attend in this market. This show draws attendees from all over the Middle East and the local Turkish market, as well as Russia, Ukraine, and other neighbouring markets. Follow the money – this notion is so prevalent in this marketplace and based upon our success at this show, members have already secured sales. The Europe market is mature and very competitive; however, niche areas of the world continue to show an increase in opportunity for BC’s value added industry. The Turkey marketplace falls into this category and it is my opinion that business to business sales opportunities will continue to grow in this area.
Upcoming events in the Europe market include Holzhaus, Moscow (Nov 9-13), and BAU, Germany (Jan 17-20, 2012). For more information contact Brian Hawrysh at firstname.lastname@example.org or email me at email@example.com more
Welcome to the 9th annual Global Buyers Mission™ (GBM) – a three-day, invitation only networking/tradeshow event developed to bring together pre-qualified international buyers of wood products from around the world, with Canadian manufacturers of products that include finished materials, building supplies, and remanufacturing products. We will be back at the beautiful Whistler Conference Centre and have negotiated great hotel rates for you in Whistler Village.
Our buyer recruiting will bring buyers, distributors, contractors, builders, architects, and developers, all pre-qualified by our Canada Wood in-market representatives and Canadian Embassies from around the world. We have also expanded our Specifiers program to include direct in-booth presentations on Friday afternoon for manufacturers interested in meeting this important audience.
You will not want to miss this opportunity to showcase your products to over 200 pre-qualified international wood products buyers and important specifiers.
Exhibit space is limited and will be available on a first-come/first-served basis. If you haven’t already registered, contact us at firstname.lastname@example.org for your on-line access code, or call Randi at 604-882-7100 (toll free 1-877-422-9663).
Proposed Program Schedule
Thursday – September 6th
Association Business Meetings and Wood First Forum
Evening Welcome Reception at the spectacular Roundhouse Lodge at the peak of Whistler Mountain for all participants
Friday – September 7th
Afternoon WRCLA/EA Sponsored Golf Tournament; Specifiers in-booth presentations; or Whistler free time
Gala Evening Reception at the Westin Resort
Saturday – September 8th
Later this year in September, BC Wood will be coordinating a tandem of cost-shared trade shows for the Log and Timber Frame Home sector. Member companies are able to participate in the Log and Timber Home Show in Dallas, Texas on September 22-23rd and on the following weekend, Sept 28-29th, in Denver Colorado.
The Log & Timber Home Show – Dallas Texas – Sept 22-23, 2012
The Denver Log Home Show – Denver, Colorado – Sept 28-29, 2012
The first of the two shows scheduled for September is in Dallas. The Dallas region was identified by the industry advisory group for BC Wood’s Log and Timber Frame Home sector as a priority market for this year. The reason to focus our collective effort on Dallas was not because there were a lot of log and timber frame structures being built in Dallas, but, because there were a good number of people living in Dallas who had a desire to own a log or timber frame home and had the financial where-with-all to purchase one.
The attendees at previous Dallas shows had a very desirable demographic make-up with 85% of the attendees being couples 35+, higher education, higher income, and skewing to the outdoors. Further, 80% of the attendees plan to build their log or timber frame home within the next 3 years.
The majority of the homes built by Dallas residences were located in the surrounding states of Arkansas, New Mexico, and the Oklahoma panhandle. BC Wood will support its’ members in our first venture into what is expected to be a very lucrative market.
The second show where BC Wood will support its’ members participation is the show in Denver. Last year, six BC Wood members attended the Denver Log Home Show and expressed a strong desire to return this year. Over the years, many BC Wood members from the log and timber frame home sector have used the Denver show to establish a presence in this very strong market for recreational homes in the Rocky Mountain States region. As the economy in this region continues to build some momentum, I fully expect another strong level of participation from BC Wood’s members for the Dallas show.
Space is available for BC Wood members wanting to participate in these two up-coming shows. I would encourage any companies interested to contact me at BC Wood’s office at 604-882-7100 or at email@example.com.
By Daryl Holmes
Over 1400 exhibitors were present at this year’s show, which continues to grow in size and attendance. This show is a one-stop shop for anything and everything related to the sustainable construction and green building industry. The timber zone was much larger than last year indicating that the profile of timber use in construction is becoming more and more prominent in this marketplace. Many countries local to this market boasted large pavilions showcasing their products. BC manufacturers were represented in collaboration with a combined Canadian Pavilion which featured companies from all across Canada.
The following information summarizes the show and my market observations as they pertain to the value added wood industry beginning with the core feedback that directly impacts you the member.
Where do the sales prospects lie?
The timber zone at the show was visited by a wide spectrum of key industry members including architects, designers, developers, planners, and builders. Our display focused on showcasing Engineered Wood Products, Log Home and Timber Frame structures, PreBuilt Housing, and Remanufactured Products. While these products were of primary interest to the attendees who visited us, I also received interest in high-end millwork and high-end furniture products. Yes, distribution of some BC products is already mature and well established in the UK; however, it was interesting to speak with a number of industry professionals who were interested in dealing direct with the manufacturer to develop project based relationships and partnerships.
Attendees from all across the UK, Ireland, and Europe were present at the show and in particular geographic areas like Eastern Europe, the Emirates, and Middle East were well represented. I spoke to a number of project managers and resort developers who were interested in making contact with Canadian companies to discuss upcoming construction plans. On the local UK scene there remains an appetite for wood products and due to the focus of the show, there is no surprise that timber and timber products lead the pack as the first choice in construction. In this market, building industry professionals and consumers alike extol the virtues of Timber. The viewpoint in the UK is: Timber Products = Natural, Traditional, Sustainable, and Climate Friendly.
How do I access these opportunities?
Gaining access to these opportunities is not easy and by no means a short-term outcome. The key to having your products and services gain profile in this competitive marketplace is to invest in a market strategy that puts you and your products in the path of these key decision makers and sales opportunities. Resources in today’s marketplace are scarce and it is difficult for local BC manufacturers to reach every offshore market. However, there are cost effective solutions that enable you to maximize your financial resources. By participating in BC Wood programs, you will be able to gain first hand access and engagement in this marketplace. For those of you not able to travel to the market, the most crucial component of your market access strategy is to secure local representation on the ground in this market. Whether you choose to hire a local representative or to partner with your peers, the engagement of a local industry professional is essential to getting your products exposure to the key people in Europe. Based upon the feedback and results from this show, I cannot emphasize enough how important this is. Relying on your website, word of mouth, and repeat sales alone will not enable you to expand your scope of sales opportunities in this large geographic market.
Does EcoBuild Deliver?
Attendance at trade shows is a much talked about subject amongst you and your peers. As an industry member for many years I have attended many shows of which some have been well worthwhile and others, well, let’s just say they have not lived up to the hype of the show organizers. To assist you in your efforts to make well informed decisions on how to plan your marketing strategy, I offer some feedback on this show.
The show’s reputation as a signature event on the trade exhibition calendar was evident as we hosted visitors at the booth from all over Europe. London is a huge hub for development, design, and project planning. Along with qualified contacts from all over the UK and Ireland, attendees from France, Germany, Norway, Estonia, Ukraine, Belgium, The Netherlands, Latvia, Austria, Finland, Spain, and Italy showed interest in products from BC’s value-added manufacturers. As mentioned earlier, we spoke to professionals from UAE, Eastern Europe, and Middle East as well. We were busy at the show, the aisles were full and those whom we spoke to were predominantly qualified contacts. My goal at each show is to access the gate keepers and decision makers. These individuals were at this show and were not just kicking tires.
A bonus of this show is the fact it is a 3 day event which allows you, the member, to conduct pre and post show meetings and site visits with prospective clients, and only be away from home for 7 days. Would this be a show I would recommend? Yes. With the right amount of planning, industry partnership, and pre-show engagement in this market, you would gain valuable business to business sales opportunities; enough for sure, to gain a return on your investment.
Upcoming events in the Europe market include TurkeyBuild (May 2-6), Holzhaus, Moscow (Nov 9-13), and BAU, Germany (Jan 17-20, 2012). For more information, contact BC Wood or email me at firstname.lastname@example.org more
A few ideas, comments, and suggestions that may be of interest…
This past weekend, BC Wood and member companies participated in the 2012 Anchorage Home Builders Show at the Sullivan center in Anchorage, Alaska. BC Wood returned to the show after a four year hiatus and the general consensus from members was that the event was positive. We met and spent time talking to numerous people active in the construction sector across the state, and through these discussions some interesting observations were made.
Alaska is a unique market, in part due to its geographic remoteness but also due to the independent spirit of the people who live there. Alaskans like to describe themselves as a hearty people, who believe strongly in being self-sufficient, and most importantly having government of all types stay out of their business. In speaking with a number of builders in the market, they often referred to Alaskans having a frontiersman or libertarian spirit.
The reason for discussing this is the potential effect it has on Canadian manufacturers and exporters selling into this market. With this spirit comes a strong ‘Buy American’ or even stronger ‘Buy Alaskan’ mindset from most consumers. The ironic part of this is nearly every building product in Alaska has to be imported into the market. So while Alaskans like to tout the economic benefits of buying locally, the truth is they, by necessity, are more than willing to buy from the lower 48 states and Canada as well. The key to selling into the Alaskan market is to align yourself with a good local partner, dealer, or distributor in the state so that any perceived issue around buying imported product can be nullified.
The show itself was well attended and good sales opportunities were developed for members in the prebuilt housing, interior products, and log home sectors. The attendees were a mix of consumers, builders, and general contractors who were keen to discuss upcoming projects in the residential and light commercial construction market. Due to the relatively short building season, many attendees that we spoke to were ready to make purchases in the next few months. The economic conditions in the state are improving and many builders were seeing increased activity as compared to the past few years.
According to the Alaska Home Builders Association (AHBA), the three main cities in Alaska, Fairbanks, Juneau, and Anchorage, are seeing the mainstay of construction activity with Anchorage accounting for over 60 percent of new housing starts. The renovation and remodeling market is still considerably stronger than new housing construction and the AHBA predicts that it will continue to drive construction activity for the next year.
Anecdotally, we met with a number of people who were looking to build cabins, vacation, and dream homes on property they have outside of the metropolitan areas in places like Homer and Skagway. Due to the significant challenges of building in remote areas and the with short building season, these buyers were drawn to the advantages of prebuilt and pre-constructed housing offered by members like Linwood and Pacific Homes or by Bigfoot Log Homes.
According to analysts, with the Alaska economy improving and with continued oil and gas development in the state, the outlook for Alaska is positive. Market opportunity for BC and Canadian companies wanting to sell into Alaska is favourable. As with most markets, finding a good partner in Alaska is critical to developing a long term sales into the state.
For more information on Alaska or other markets in the United States, please feel free to contact me at email@example.com
As many of you know, we have confirmed the dates and space for the GBM this year and as usual, would like to offer the first opportunity and space allocation to last year’s participants, before we go public. I am happy to say that we have secured the Whistler Conference Centre for September 6th to 8th, 2012.
We are very pleased to be partnering once again with the Western Red Cedar Lumber and Export Associations (WRCLA/EA) on the event. This is a great opportunity to not only meet with important international buyers and decision makers, but also re-connect with your peers in the industry.
Registered Exhibitors will also have full access to the BC Wood & WRCLA Association programs scheduled for Thursday the 6th.
In case you have not participated in the past GBM’s, we put together a few short videos of the event last year:
2011 Global Buyers Mission Video: http://youtu.be/B0fS5puvTQA
2011 Living and Building with Wood Video: http://youtu.be/724QpufhNLQ
2011 Exhibitor testimonials: http://youtu.be/jft5iB9EEGI
2011 Buyer Testimonials: http://youtu.be/F5_iaRF-6mc
BC Wood YouTube Channel: http://www.youtube.com/user/BCWoodAssociation
If you are a past exhibitor and want to guarantee your space for the 2012 GBM, please let us know so we can forward you the new “on-line registration link”, where you can select your number 1, 2 & 3 choices for space. As you know, booth space selection is based on a first come-first served basis.
If you have NOT participated in the GBM but would like to be put on the invitation list, please don’t hesitate to contact me.
I look forward to seeing you all on the Mountain this year!
Director, Marketing & Communications
Toll Free: 1-877-4 BCWOOD
Coming next week, BC Wood will be participating for the second time at the Seoul Living Design Fair at COEX in the Korean Market. Last year, the small, but targeted exhibit showcased high-end designed furniture from British Columbia and was extremely well received. Members of Korea’s design community were very interested in the Design Canada theme and had a particular interest in the use of wood as a material. This year, we are taking a larger space and showcasing more companies and new products at Korea’s key design trade show of the year. Check back with the next issue of Wood Connections for the results of this event. For more information, contact David Pao at firstname.lastname@example.org more
Turkeybuild, Istanbul, Turkey – May 2-6th, 2012
“High quality, specialty lumber and building materials such as WRC decking, siding and roofing, Log/Timberframe, and prefabricated house packages will be of interest to the Turkish lumber importers, architects, and builders.”
Despite the difficult turbulent economic conditions evident in Western Europe over the past year, a majority of the new emerging East European economies have displayed a relatively strong economic performance. The strongest of these economies has been Turkey. Turkey is the fastest growing OECD market and the region’s top performer. A study by Goldman Sachs (2009) projected that Turkey will be the ninth largest economy in the world and the third largest in Europe by 2050. Turkey also has a long history and affinity of building with wood which gave way to a focus on concrete construction in the post WWII period. With a growing affluence, Turks are rediscovering their traditional preference of wood construction in higher-end residential and recreational home construction.
For these reasons, BC Wood decided to explore opportunities for BC’s value-added sector in Turkey and started by participating in the Turkeybuild show in Ankara last September. The four BC companies and BC Wood’s representative attending the show reported that there was very strong interest shown in BC’s products and services by the local timber and building materials distributors, as well as the Turkish construction and design professionals. The products generating the most interest were WRC exterior finishing, solid wood interior millwork and flooring, prebuilt housing, and log homes. Turkish companies showed a great deal of interest in partnering with Canadian companies that produce innovative, higher quality wood products. As with all new and emerging markets, it was noted that finding the right partner is crucial in gaining market penetration.
Based on Turkey’s expected long term economic growth and the early success of BC Wood’s first entry into the market, BC Wood is planning to return to Turkey. This coming fiscal year, BC Wood will attend the Turkeybuild show in the country’s economic centre, Istanbul. Last year, the Istanbul show drew over 110,000 visitors, many of them from the neighboring Eastern European and Islamic countries. The Istanbul show is not only a much larger event than last year’s Ankara show, Istanbul itself is a much larger market and the commercial center of Turkey, providing better opportunities for BC companies.
At Turkeybuild, exhibitors can showcase a full range of building materials and systems. High quality, specialty lumber and building materials such as WRC decking, siding and roofing, and prefabricated house packages will be of interest to the Turkish lumber importers, architects, and builders.
For the 2012 Turkeybuild, BC Wood will coordinate a display of member companies and other Canadian forest products associations. For more information regarding this event, BC Wood’s participation, and costs please contact Brian Hawrysh at 604-882-7100 or by email at email@example.com more
BUILDEX Vancouver, one of Canada’s largest tradeshow/conferences, welcomed over 13,000 design, construction, and real estate management professionals on February 8th and 9th to the new Vancouver Convention Centre. Over 425 exhibitors and more than 50 educational seminars were presented to the interior design and architecture professions, property and real estate management, and the construction and renovation sectors.
BC Wood was pleased to see a 20% increase in participation over last year, with 10 members joining us from the building and finished products sectors including Structurlam, Unison Windows, Cedarland/SilvaPanel, Trout Creek, Barker Manufacturing, Daizen Joinery, Moulding & Millwork, Coulson Manufacturing, Woodtone, and Wideplank Flooring. Feedback to date has been very positive, with 50% respondents citing an expected $715,000.00 in new sales from the leads made at Buildex this year.
For the most part, we received inquiries and interest from the industry professionals looking for “new” products and ideas. From results and feedback so far, it was a great event for our participating members and we plan to be back again next year with a concerted “Wood Made in BC” presence.
The BC Wood Japan office participates in 6-7 trade shows per year in addition to organizing various seminars, responding to inquiries, and conducting countless client visits. In all of these trade promotion activities we give out copies of our BC Wood Japanese brochure to both explain about our value-added industry and to introduce specific member companies that have ads inside. We are currently putting together a new version of this brochure so this is your chance to be a part of this great promotional activity.
For a small investment, your company will be featured in the members section of this brochure. All we need is your logo, contact information, a product picture, and a brief company/product profile. If you do not have a profile in Japanese, we can translate it from English for you.
The BC Wood Japan office has been conducting a media campaign and this brochure will be sent out to all of the inquiries that we are receiving as a result. Additionally, as the tsunami devastated Tohoku region moves into reconstruction mode, we will be doing a large mail out with this brochure to the importers, builders, and developers in the affected areas.
Even if you cannot take advantage of our trade show programs directly, our new Japanese brochure will get your company in front of a wide cross-section of the Japanese building products industry. Time and space is limited so hurry and don’t miss out!
For more information about the new Japanese brochure program, please contact Jim Ivanoff at firstname.lastname@example.org more
A few ideas, comments, and thoughts that may be of interest to industry…
October was an extremely busy time for BC Wood in the United States with 4 major trade events taking place in the month. Over the next few weeks, I will discuss the events and the potential market opportunities that arose from our participation.
First up was the AIA Pacific in Honolulu, Hawaii. BC Wood and 5 members participated in the trade event and the following mission in early October. Like most trade events that target the US residential and light commercial construction sector, this show was down in both participation and attendance. This year, 300 plus exhibitors and 1400 attendees were at the event, down by approximately 20% over previous years and is reflective of the reduced construction activity throughout the State of Hawaii. Nevertheless, this trade event still provides the single best opportunity for BC companies to network with builders, developers, and architects across the state of Hawaii and other countries including Guam, Tahiti, Micronesia, and the West Coast of the United States who have projects on the islands.
Following the event, we spent 3 days travelling between the Islands meeting with architects and builders and visiting construction sites, getting a 1st hand account of the market and potential opportunities that are available. The general consensus from builders and architects working on projects in both Maui and Kona is that the market is showing gradual improvement. Also, a belief that there is a pent up demand developing as their clients – ultra wealthy individuals, building luxury vacation homes – are tired of sitting on the sidelines, waiting for the economy to improve. As one builder described it, “the life quality ratio is starting to weigh on his clients”. Essentially, his target market is older, semi retired or retired professionals who have the financial ability to self-finance multi-million dollar construction projects. A number of his clients are weighing the consequences of waiting for the economy to improve vs. their remaining quality of life and have decided to start construction projects that were stalled after the market collapse in 2008. This is likely a problem most of us would love to have, but certainly bodes well for high-end residential construction projects to resume on the Islands.
Another observation that I found interesting, from one of the top residential and commercial builders on the Islands, was the changing demographic in the secondary vacation home market. The big Island of Kona, he suggests with the luxury resorts of Hualolai and Kukio, are where the “old school money” has vacation homes and property; think for example, Charles Schwab. The new rich, those who have made money in Silicon Valley and the Dot Com market, find these resorts stuffy and instead are investing in new developments on the Islands of Maui and Kauai. This builder is banking on the shift in wealth demographic and is expecting to focus on projects on these Islands.
Finally, most experts that we met expected to see good growth over the next few years as the economy continues to improve in the US and across the State of Hawaii. There are a number of projects that are on the drawing board and are expecting to begin construction in the Spring of 2012. I will continue to follow up with the builders and keep you informed when these projects are announced. As always if you have any questions or comments please contact me at email@example.com.
BC Wood has exhibit space available at the 2011 JLC LIVE Residential Construction Show. This show provides exhibitors with a platform to position their products and services in front of 2400 residential construction professionals including builders, remodelers, and general contractors primarily from the Pacific Northwest region of the United States, including Oregon, Washington, and Idaho. In addition to the exhibit floor, the show provides over 50 unique, educational sessions covering a full range of topics from business to construction techniques by industry leaders.
Date: December 7-9, 2011
Location: Portland, Oregon
For over 30 years the Japan Home & Building Show has been one of the most important events in the marketing calendar of foreign companies selling into Japan. However, this year there were many challenges facing the event, some resulting from the 3/11 earthquake while others were self-inflicted.
Several years ago the show organizers decided to change the date of the 2011 show so as to time it with the planned UIA event at Tokyo Forum. I personally expressed my concerns over this numerous times as I have seen how such date changes have hurt other shows. Especially with the JHS’ long history, everyone expects it to take place in November. However, they believed that holding it in conjunction with the UIA event would inject new energy into the show.
These plans were greatly complicated by the March earthquake. By having bumped up the show, the organizers also bumped up the recruiting period of the show to late spring, which was still the dark period when no one knew what tomorrow would bring. As a result, purse strings were tightened and I am sure the JHS had trouble signing up exhibitors.
The earthquake and the nuclear disaster also worried the expected 10,000 overseas UIA attendees. In April there was even talk of cancelling the UIA event. However, they moved ahead with it as the situation in Fukushima gradually improved.
As we set-up for the show, I wondered and worried about how it would turn out. As feared, the attendance fell dramatically, from 87,000 to 43,000. Luckily though the quality of the visitors greatly increased as many more architects came to the show for the first time. This was undoubtedly due to the cross-marketing with the UIA event. We even received many overseas guests who came for the UIA event. Overall, even though the overall numbers were down, we felt just as busy as last year since the architects were spending more time with us asking questions about products.
The other thing that I had been wondering about was how much traffic we would receive related to reconstruction efforts in the Tohoku area. Over the three days, we met with many builders, developers, and distributors from the earthquake/ tsunami affected areas and they seemed to be getting themselves prepared for the big reconstruction projects. I learned that developers from across the region and even other parts of Japan are buying up all the available elevated land near the coast for such projects. However, they are experiencing labour shortages and are thus looking at overseas suppliers that can help with packaged homes and other solutions.
Despite the drop in attendance, our members were very pleased with the results of the show. We were able to make a great number of new contacts including ones involved in the reconstruction efforts. This helps us prepare for the Nikkei Show next March where reconstruction projects will definitely be taking center stage.
For more information on the Japan market, please contact Jim Ivanoff at firstname.lastname@example.org
Register now for the 28th MBC Construction Expo in Seoul, Korea, this coming January 27-30, 2012. BC Wood will be taking space at this building and construction show to exhibit member products to Korean builders, architects, distributors, and construction material importers. The four-day event is expected to attract over 150,000 attendees as well as 350 exhibitors.
This trade event offers an excellent opportunity for BC Wood members to tap into the Korean market and take advantage of our expert in-market representative. Members that would benefit from this event include manufacturers and suppliers of remanufactured lumber products, prebuilt homes, kitchen cabinets, log home and timber frame homes, and engineered wood products.
BC Wood will be coordinating space for members at the event; advertising in key industry publications; managing event logistics; and organizing business networking opportunities. Space is limited so contact David Pao ASAP at email@example.com to register.
For more information, please click here.
BUILDEX Vancouver is one of Canada’s largest trade expositions with over twelve thousand local design and construction professionals expected to attend this year. All under one roof, over 600 exhibits and more than 50 educational seminars address three distinct professional markets:
The show features products and services related to the design, construction, renovation, furnishing, and operations of all types of commercial and residential buildings. Reports from all of the companies attending last year’s Buildex indicated that all of their expectations were either met or exceeded.
BC Wood will coordinate a consolidated presence of member companies exhibiting at this year’s BUILDEX show, Feb 8-9th at the Vancouver Convention Centre. For more information regarding exhibition space and costs at the show, please contact me at your earliest convenience by email at firstname.lastname@example.org or by phone at 604-882-7100.read more
Kelowna-based Norelco Cabinets taps into the Business Innovation Partnership (BIP) on all fronts and achieves huge impact to their bottom-line.
Companies that have accessed the BIP services have seen significant payback! For Norelco Cabinets, the market and technical advice delivered through the BIP has dramatically changed the way the company manufactures its products, as well as how it markets and sells those products. Hear from company owner Peter Raja in this short video (link below) as he details some of the changes that dramatically increased productivity, product quality, and sales – along with an increase in profitability.
Some of the areas Norelco focused on were the better use of their manufacturing space and how product moved through the shop. With FPInnovations’ help, the company was able to increase its production without expanding its footprint – a significant capital savings! Along with gains in productivity came increases in product quality, and lower rework costs. Accessing new markets and developing new business approaches helped Norelco expand its sales. With the help of BCWood, Norelco embraced new sales techniques including both online marketing as well as traditional client/vendor interaction, and discovered new sales potential in markets it had not previously ventured in to.
Overall, the biggest benefit for Norelco was working with BCWood and FPInnovations concurrently. As new sales opportunities were discovered, the manufacturing process was being improved with the final result of getting to the market quicker, and efficiently capitalizing on new sales potential.
If you’d like to discover how you can achieve results like these, watch this short video. If you have questions or want further information, contact FPInnovations at (604) 222 5672, or BCWood at (877) 422 9663.read more
Recently the BC Wood Japan office welcomed some special guests to Japan: BC Minister of Forests, Lands and Natural Resource Operations Steve Thompson and the Federal Minister of Natural Resources Joe Oliver. Working with our Canada Wood partners in Japan we arranged visits for Minister Thompson to see a large concrete building using over 1000m3 of wood in finishing applications, a large importer of WRC products, a senior’s home being built in 2×4, a pre-cut plant using hem-fir, the Tokyo Lumber Terminal, two temporary housing projects that were built with Canadian materials, and Sendai Port. Minister Oliver was also able to join some of these stops while also taking part in a customer appreciation dinner in Sendai for companies operating in the earthquake affected region.
The main event for the combined Ministerial Mission was a joint press conference in Tokyo to announce $4.5 million in funding to construct wood framed buildings in the tsunami devastated region of Tohoku as a part of Canada’s earthquake relief efforts. As the location of the project and the type of facility to be built has yet to be decided, we took Minister Thompson to the coastal towns of Onagawa (90% destroyed) and Minami-Sanrikucho (95% destroyed). Meeting with the mayors and other officials the Minister was able to learn about the magnitude of the tsunami as well as scale of the human tragedy. One story that will be hard to forget was about how the Mayor of Minami-Sanrikucho and 9 colleagues survived by hanging on to a steel fence on the roof as the tsunami crashed over and submerged them. Sadly the other 50 workers at city hall were not as lucky and perished in the deadly wave.
Town officials were overjoyed by the news of Canada’s proposed donation and were quick to suggest ideas on the types of buildings that are needed. The Minister was also told that all of the homeless survivors were now in temporary housing units so the next major issue for this area is to rebuild their industries/economies. Until there are local employment opportunities, people will not be able to return to normal daily life. This is an important point that we will have to keep in mind as we review possible projects to be built with the Canadian donation.
Talking with both companies in Tohoku and other parts of Japan recently, it seems that the reconstruction efforts in the north are creating a shortage of carpenters across the country. The scarcity of workers and resulting higher labour costs are leading builders to look at importing wall panels as a part of house packages. The same phenomenon was seen after the Kobe earthquake with Japanese companies importing large numbers of house packages as well as North American carpenters.
As reconstruction is picking up speed, the BC Wood Japan office is now beginning to focus on the March Nikkei Show with this unique situation in mind. That show will give members a great opportunity to get involved with reconstruction projects and also benefit from the overall strength of the Japanese housing market.read more
Once again BC Wood took some of Canada’s top designers to Japan to display their latest pieces at Tokyo Designers Week. This year’s contingent was made up by Judson Beaumont, Brent Comber, Marie Khouri, Mario Sabljak, and Martha Sturdy.
For the first time the show organizers gave us the highly prized location at the front of the main tent. For this reason, we developed a new open concept that replaced the walls between members with branded pillars acting as the anchor for each of the displays. It was a risky move, but as a group we decided that we needed a bold display that showcased a unified Canadian presence.
The decision proved to be correct as our space was always full and we received endless complements that our pavilion was the best at the show. Adding an additional element of excitement were the long lines of people waiting for Judson Beaumont to sign his drawings. It was surprising that we didn’t receive any complaints as the lines often snaked around neighbouring pavilions!
Over the past few we have held several receptions in collaboration with the Canadian Embassy to tie in our presence at Tokyo Designers Week with other Canadian companies selling design oriented consumer products in Japan. With our new open pavilion we decided to hold this event within our own space. While offsite talks and receptions are a great way to assemble industry people, this year’s format brought our guests into personal contact with the great work we had on display at the show. While a bit tight, this proved to be a very positive move. As always, we are also greatly appreciative of the Embassy’s support of our program.
Tokyo Designers Week is actually a large event held across Tokyo at many venues. We have always exhibited at the main venue, but this year we also took part in the Bamboo Expo which is a new event targeting only designers/architects working on commercial projects. With only 1200 attendees over three days it was much less “exciting” than the main venue, but what it lacked in quantity was made up in quality of the attendees. Also, the slower pace meant that we could have longer conversations with the attendees. As this was the first Bamboo Expo we expect that it will grow into a bigger and more influential event in the years to come.
One of our success stories from last year’s show was that a high-profile Tokyo gallery took an interest in Martha Sturdy’s work. This interest grew into them inviting Martha to hold her own art exhibition in their gallery during this year’s Tokyo Designers Week. The exhibition was very well received and some of the galleries clients are now looking to work with Martha. The gallery mainly represents European artists, but the great reception that Martha’s work received has made them to want to look at other Canadian designers as well.read more
IDSWest 2011 was held in the New Vancouver Convention Centre, September 29 to October 2, 2011. The Interior Design Show West (IDSwest) is Western Canada’s annual premiere residential design show featuring 200 exhibitors showcasing quality, cutting edge, and original design products and services to an audience of industry professionals, architects, designers, consumers, and media.
An amazing array of both internationally renowned and local designers, critics, and popular magazine editors spoke throughout the 3 ½ day event, drawing standing room only crowds over the weekend.
We had an excellent representation of BC Wood members participating this year, including:
Barker Manufacturing Inc.
Brent Comber Originals
Live Edge Design
Mario Sabljak Design
Martha Sturdy Incorporated
Sabina Hill Design
Stick & Stones
Straight Line Designs Inc.
Wide Plank Hardwood Ltd.
The displays and new products launched were stunning, offering the 30,000+ audience lots of ideas and opportunities to see what exceptional talent we have here in BC. Many of our members have already seen orders and requests from the event, making it one of the most successful Canadian activities that BC Wood participates in. Congratulations to all our members!
To see the program and speaker highlights, as well as listings of all the exhibitors, visit their website at www.idswest.com.
By Daryl Holmes
BC Wood recently led a group of members on a market development mission to Turkey which included participation at TurkeyBuild in the capital city of Ankara. Product sectors represented included Log Home and Timber frame, Prebuilt Housing, and Remanufactured Lumber Products.
In the Turkish construction materials sector, wood products have approximately 20% market share with consumption mainly in private up-scale villas and some high end commercial resort style development. The consumption of wood in major residential housing projects and light commercial projects is low when compared to concrete and steel (for structure) or PVC (for windows/doors), however, as with most markets in the Eastern European area, the demand for wood is on the rise. Both private and public sectors in Turkey are engaged in a shift (albeit a slow shift) towards a growth in the use of wood products. Industry professionals and consumers alike have a keen interest in wood as a construction material, as was evident during the show in Ankara. The earthquake in 1999 has drawn attention to the importance of timber in construction, however; with the economic impact of the global meltdown, progress has been slow in the area of conveying the attributes of wood and educating key decision makers as to the benefits of using wood in construction. There is without a doubt, an increase in construction taking place right now in Turkey as residents look to build homes on the outskirts of some of the major cities. Accordingly, a select group of builders, developers, and importers are currently involved in projects outside of the main city centres which are being built with wood. During our stay in Turkey, we were able to make contact with many of these industry professionals and discuss opportunities for BC products.
The show itself was very busy, which in the current global market place was encouraging for the members. Although the Ankara show is a more of a regional show (with the main construction show being held in Istanbul in May), it drew attendees from all over Turkey and some surrounding countries. Numerous Architects, Engineers, Builders and Designers engaged in discussions with the BC exhibitors. The outcome of those interactions predominantly showcased the demand and desire for wood, while also highlighting the lack of distribution of products within the Turkish marketplace. In a jointly hosted event with the Turkish Timber Association, members were also able to showcase their products to key importers and building materials distributors located in and around the construction hub of Istanbul. Response from these professionals was again encouraging, as products including Western Red Cedar, Prebuilt Housing, and Log Homes proved to be of high interest for regions all across Turkey, including the coastal regions of the Black Sea.
Where do the sales prospects lie?
A clear demand for wood products exists within the Turkish marketplace. Much of the wood imported into Turkey is from surrounding markets of Russia, Ukraine, and Scandinavia. The key to accessing this demand for BC companies is securing partnership with local wood importers and distributors of other building materials. This process will take some time and investment by BC Wood members and this show in Ankara was a positive step in the right direction. Turkish building professionals are starved of opportunity to partner with Canadian companies and they are motivated to establish relationships with producers of high quality wood products. As with all new and emerging markets, finding the right partner is crucial in gaining market penetration. Turkey’s current growth is expected to continue well into the next ten years and those members who continue to put time and effort into the Turkey market will be rewarded with sales and long term partnerships.
What is the market looking for?
WRC Lumber, WRC Shake and Shingles, Hand Crafted Log Homes, MDF, Plywood, Yellow Cedar, Hemlock, Douglas Fir, and Prebuilt Homes.
How do I access these opportunities?
BC Wood will distribute the show leads via the online Wood Supply Network. For more detailed market information contact email@example.com more