Marketing & Social Media Workshop in Langley on June 27

On June 23rd, 2016, posted in: BC Wood Activities, Industry News by Comments Off on Marketing & Social Media Workshop in Langley on June 27

Learn Valuable Skills for Successful Social Media Marketing in 2016

On Monday, June 27, 2016 from 9:00AM – 4:00PM in Langley, BC with Jonathan Christian & Laura Tetzlaf 

We all know people are spending so much more time on their phones and tablets these day – but why isn’t it helping you improve your sales and bottom line results?

The answer lies in Content Marketing – The process of using text, video, and audio communication in an effort to establish your company as the best and most helpful teacher in the world at what you do. A successful Content Marketing Strategy is what you need to stand ahead of your competition!

This workshop will teach you how to identify your target audience and how to market to them using digital media.

This hands-on workshop will be presented in three parts:

  1. Marketing Principles: Learn how to practice a sensible approach by applying seven key marketing principles.
  2. Marketing to Your Target Audience: Discover how to communicate your unique benefits through meaningful messaging to your target audience
  3. Social Media: learn how and when to use social media tools to engage your target audience

This will be an interactive, full-day workshop with great take aways and some one-on-one time to review where your business is at and how to take it to the next level!

Details

Date: Monday, June 27, 2016
Time: 9:00AM – 4:00PM
Location: Sandman Signature Langley (the one with a Moxies) – 8828 201 Street, Langley, BC
Cost: $89 per person (coffee and lunch is provided

Register Now!

THIS WORKSHOP IS OPEN TO ALL IN THE WOOD PRODUCTS INDUSTRY INCLUDING NON BC WOOD MEMBERS.

To register for this workshop, click here or contact Rumin Mann at 604-882-7100 or email rmann@bcwood.com if you have any questions.

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USA Market Update – IBS Show Report

On June 2nd, 2016, posted in: BC Wood Activities, BC Wood Members, Markets, Trade Events, Trade Missions, Trade Shows, USA by Comments Off on USA Market Update – IBS Show Report

Few comments, suggestions, and ideas…

 I returned last week from a trip to our southern neighbour and home of the Potato State, Idaho. While the State shares only a small border with BC in the South East Kootneys, the potential for our Industry to expand sales into this market is good. I specifically went to review the market opportunities in the resort market of Sun Valley. Recent market intelligence showed significant construction activity in both the single family and light commercial construction sectors in this ski resort town.

Here is what I found: the market there is strong with two new resort hotels currently under construction along with a large number of high-end residential mountain homes. The design of these homes is very similar to what you see in other ski towns including Whistler, as wood products are frequently used in both the structural and decorative elements of the home. Also, similar to what is trending in the other resort markets including Lake Tahoe and Big Sky Montana, there is a move towards a mountain contemporary design where you see plenty of glass and cold rolled steel in the design.

I met with a number of the key architects and builders in Sun Valley and all expressed interest in working with BC based secondary wood product manufacturers. The key to penetrating this market is deciding on the best way to develop a distribution channel into the region. While some of the larger builders are interested in dealing directly with BC manufacturers, the general consensus from this group is that they prefer to buy from the local distributor, AC Houston Lumber in Ketchum. This is a family run firm which has serviced the builder and architect market community in Sun Valley for over 50 years. A tour through their yard showed plenty of BC wood product on the ground including product from Western, Interfor, and Gorman to name a few.

Upon return, my thoughts on the potential of increasing sales into this region remain the same. Sun Valley is a growing market that is experiencing plenty of construction activity especially in the high-end residential market. Sun Valley has easy shipping from British Columbia and buyers are interested in what BC manufacturers have to offer. If the Sun Valley market is of interest to you or if you want more information, please feel free to contact me at dfarley@bcwood.com

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Global Buyers Mission

On June 2nd, 2016, posted in: BC Wood Activities, BC Wood Members, Global Buyers Mission by Comments Off on Global Buyers Mission

We will be back at the beautiful Whistler Conference Centre for our 13th Annual GBM and have once again almost sold out the floorspace with Canadian wood products manufacturers and suppliers.

If you haven’t already registered, you still have time to showcase your products to over 300 pre-qualified international buyers, North American Architects, Designers, Builders, Contractors, Developers & Engineers. Last year, over $36 million in new business was developed at this event alone. Click here to see who has signed up to exhibit already.

Here is a short video on last year’s event: https://youtu.be/Z7pf0fPaNJM
For more, visit our website at www.bcwood.com

We have negotiated excellent hotel rates for you in Whistler Village at the Delta Suites, the Hilton and the Westin.

Pre-qualified Buyers will come from the US, Western Europe, China, Vietnam, Japan, Malaysia, Korea, India, Mexico, Pakistan, Taiwan, and new markets like the UAE and the Philippines! Last year, we had pre-qualified buyers from 20 countries!

Proposed Program Schedule

Thursday – September 8th
BC Wood AGM; Exhibitor set-up
Evening Welcome Reception at the spectacular Roundhouse Lodge at the Peak of Whistler Mountain for all participants

Friday – September 9th
Breakfast with Opening Ceremony and Morning Networking/Tradeshow/Meetings
Afternoon Sponsored Golf Tournament; Specifiers in-booth presentations; or Whistler free time
Evening Private Showing & Networking Dinner/Reception at the Audian Art Museum

Saturday – September 10th
Breakfast and Morning Networking/Tradeshow/Meetings
Exhibitor teardown

Exhibitor Fees

BC Wood, WRCLA, CSSB or other BC Based Wood Products Association Member
10 x 10 booth space – $ 1629

Outside BC Canadian Wood Products Association Member
10 x 10 booth space – $ 2199

Non-member
10 x 10 booth space – $ 2729

Each company participant is $425 and includes:
All meals during the event including the Thursday night Welcome Event at the Roundhouse Lodge & Friday evening Networking Dinner Event

Exhibit Registration Includes:
Basic electrical, pipe & drape, covered table & 2 chairs, carpet & Wi-Fi
Full access to Thursday Association Programs
Complete multi-lingual company listing in the Mission Program Guide

Spousal Program $100 for each Evening event

Exhibit space is now VERY limited and will be available on a first-come / first-served basis. If you haven’t already registered, contact us for your online registration link at  gbm@bcwood.com or call Randi at 604-882-7100.

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Specifiers Program Update

On June 2nd, 2016, posted in: Architects, BC Wood Activities, Industry News by Comments Off on Specifiers Program Update

We are now 2 full months into our fiscal year and the Specifiers Program has already seen a flurry of activity including:

  • Lunch & learn sessions
  • Breakfast session for the Independent Contractors Business Association (ICBA) where we presented a number of topics to the assembled group
  • Participation in Architectural Institute of BC’s (AIBC) annual conference
  • ICBA’s Annual Industry Outlook for the Construction Industry
  • Renewing and adding participants to the 2016 – 2017 Specifiers Program

Lunch & Learn Sessions:
The year started off with a bang as we held 5 lunch & learn sessions, all in the latter part of April. These sessions featured different companies from industry and were a great start to our new fiscal year.

ICBA Breakfast Seminar
BC Wood was joined by representatives from 3 companies who presented their products to a group of approx. 25 ICBA members. Based on the evaluations, there was excellent interest from the group and the sessions were well received. These sessions with contractors are important as it is essential to have this group on board with products that are specified by architects.

AIBC’s Annual Conference
After 3 years of this conference being held in October, it moved back to its original date in May. However, as the previous conference was just 7 months ago, attendance was less than anticipated. Also, the Royal Architectural Institute of Canada (RAIC) will be holding their annual conference in Nanaimo in just 3 weeks’ time so that also had a negative impact on attendance. Having stated that, there were some excellent conferences that I attended, the most notable one for me being on the 18 story UBC Brock Commons wood high rise that is now well under construction. Russell Acton of Acton Ostry presented this seminar and gave some great insight into the entire project. BC Wood, along with FII and WoodWorks!BC, exhibited at the event.

ICBA’s Annual Industry Outlook for the Construction Industry
This event consisted of a panel of industry leaders who provided brief overviews outlining the construction work expected in their sectors over the next year. In general, the next 12 months looks great for the province except for one or two sectors.

Renewing and Adding Participants to the 2016 – 2017 Specifiers Program:
This is a major part of what we do at this time of year as we strive, where ever possible, to sign up participants early in the fiscal year so companies can maximize the program’s effectiveness. We strive for a maximum of 25 companies for the program as that is the number the program can effectively assist. We currently still have some spots open so if making your product, service, or company known to the architect, designer, construction, or engineering communities is something you feel would benefit your firm, please contact me to discuss if the Specifier Program is a fit for your firm. You can reach me at the BC Wood offices or by e-mail at rmanion@bcwood.com

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World’s tallest timber tower underway in Vancouver

On June 2nd, 2016, posted in: Architects, Engineered Wood, Green Building, Industry News by Comments Off on World’s tallest timber tower underway in Vancouver

A new hybrid building under construction in Vancouver to house University of British Columbia students will become the world’s tallest timber tower when completed in 2017.

Designed by Acton Ostry Architects with Architekten Hermann Kaufmann of Austria as tall wood advisors, the $51.5 million project will rise to a height of 53 metres to accommodate 404 students. Construction on the 18-story Brock Commons Student Residence at the University of British Columbia began in November 2015 and is expected to be completed in the summer of 2017. The student housing structure will be the tallest mass wood hybrid building in the world.

The hybrid construction includes a one-story concrete podium, two freestanding concrete cores for lateral stability, and 17 storys of mass timber topped with a prefabricated steel beam and metal deck roof. The timber structure carries the vertical loads for the entire building. Steel connectors fitted to the building’s glulam columns provide direct load transfer between the columns and a grid of cross laminated timber (CLT) panels, allowing the building to meet new seismic design requirements for the 2015 National Building Code of Canada.

 

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Cost-shared funding available for Marketing Assessments & Projects for value-added wood product manufacturers

On June 2nd, 2016, posted in: BC Wood Members, Resources by Comments Off on Cost-shared funding available for Marketing Assessments & Projects for value-added wood product manufacturers

Do you have difficulty understanding marketing and communicating your company’s benefits? Discover how to effectively communicate your unique selling features and correctly position your company for your target audiences.
A Marketing Assessment reviews and evaluates all your marketing activities and provides recommendations for fine-tuning your strategy to achieve your business goals. Working with a dedicated marketing consultant, you will receive:
  • Expert marketing advice at a fraction of the cost
  • A comprehensive report of your branding, positioning, target audiences and marketing activities
  • Recommended changes to improve your marketing efforts
  • New ideas to stretch your marketing dollars
  • Simple changes to strengthen your brand and better position you against competitors

Marketing Projects:

Through the Wood First program, you may be also be eligible for additional support with your specific marketing projects. Aimed at developing your marketing skills, these projects may include branding, training, strategic planning, or project specific consultation.

For more information, please contact Rumin Mann atrmann@bcwood.com or 604-882-7100.

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Tradeshow Events for 2016-17

On June 2nd, 2016, posted in: BC Wood Members, Global Buyers Mission, Industry News, Seminars, Trade Events, Trade Missions, Trade Shows by Comments Off on Tradeshow Events for 2016-17

BC Wood just received confirmation that funding for our 2016-2017 trade show and mission programs have been approved. Last November, BC Wood’s staff began the process with sector meetings that were intended to gather input on Industry’s marketing priorities. BC Wood took this input and put together a comprehensive package of market development activities. The proposals that resulted were submitted in mid-December to both Federal and Provincial funders for review and eventual approval.
The BC based tradeshows are yet to be officially approved, however, it is expected that they will be shortly. The balance of the proposed activities focus on expanding market share in the United States, while maintaining the hard won presence that we have gained in the Asian markets.
Recognizing the on-going need to explore new and emerging markets, BC Wood has also scheduled missions and participation in trade shows in Mexico in August, 2016 and March, 2017. The Global Buyers Mission, our 13th, will be a highlight, with over 250 buyers coming to Whistler in early September.
I would like to recognize and thank the staff of BC Wood for the extra effort they put towards writing these funding proposals. The result was that BC Wood has another strong program of approved trade event activities for 2016-2017.
Here is the updated list of trade show activities, or you can visit the BC Wood website at www.bcwood.com and select Trade Events from the Programs & Services tab. Any comments or questions regarding these planned activities can be directed to me at bhawrysh@bcwood.com or by calling our office at 604-882-7100.

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Marketing and Social Media Workshop in Kelowna in June!

On June 2nd, 2016, posted in: BC Wood Members, Resources, Seminars by Comments Off on Marketing and Social Media Workshop in Kelowna in June!

We all know people are spending so much more time on their phones and tablets these days – but why isn’t it helping you improve your sales and bottom line results?

The answer lies in Content Marketing – The process of using text, video, and audio communication in an effort to establish your company as the best and most helpful teacher in the world at what you do. A successful Content Marketing Strategy is what you need to stand out from your competition!

This workshop will teach you the basics of marketing principles, how to identify your target audience, and how to market to them using digital media.

 

This hands-on workshop will be presented in three parts:

  1. Marketing Principles: Learn how to practice a sensible approach by applying seven key marketing principles.
  2. Marketing to Your Target Audience: Discover how to communicate your unique benefits through meaningful messaging to your target audience
  3. Social Media: learn how and when to use social media tools to engage your target audience
Details:

Date: End of June 2016 (exact date TBC)
Time: 9:00am to 4:00pm
Location: Kelowna, BC

Register Now

THIS WORKSHOP IS OPEN TO ALL IN THE WOOD PRODUCTS INDUSTRY INCLUDING NON BC WOOD MEMBERS.

For more information or to register for this workshop, contact Rumin Mann at 604-882-7100 or email rmann@bcwood.com if you have any questions.

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Tradeshow Tips/Advice

On June 2nd, 2016, posted in: BC Wood Members, Resources, Trade Shows by Comments Off on Tradeshow Tips/Advice

What Is Digital Marketing?

It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager of Digital and Online Marketing. But what is Digital Marketing? I have heard it described as any marketing involving electronic technology and data collection…

How Does Digital Marketing Come Into Play With Trade Shows and Events?

Social Media – Social media can be used to promote events before, during and after the fact. This promotion can increase attendance and engagement at the event. It can be used to poll attendees about their preferences before the event and gather real-time information during and after (this can be dangerous if things did not go as well as you hoped for). Depending on your type of event, you can have your clients share social posts and even ask them to rate your company using social platforms. With all of this comes great data you can gather to further fine-tune your marketing tactics. In fact, events give marketers a great reason to communicate with clients on social media and further the client relationship from a digital connection to a personal face-to-face engagement.

Click here to read the entire article

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Upcoming Trade Events in Canada and Mexico

On June 2nd, 2016, posted in: BC Wood Activities, BC Wood Members, Trade Events, Trade Missions, Trade Shows by Comments Off on Upcoming Trade Events in Canada and Mexico

Based on the feedback from our members and Sector Advisory Groups, BC Wood has put together a comprehensive list of market development activities for the coming year. Following the links for information on a few we are recruiting for now:

If you are seeking importers, distributors, architects, developers in the growing Mexico market, participate in the BC Wood trade mission and Techno Mueble trade show, in Guadalajara, Aug 16-21st, 2016.

Click here for more information on this show and mission.

If you are looking to market your products and connect with designers, architects, builders/developers and consumers, join the BC Wood Pavilion at Interior Design Show Vancouver (IDS West) , Sept 22-25th, 2016. Click here for more information on this show.

If you want to have the opportunity of meeting with up to 10,000 active buying cottage owners, exhibit in the BC Wood Pavilion at the Fall Cottage Life Show Ontario, Oct 21-23rd, 2016.
Click here for more information on this show.

If you would like to exhibit in Western Canada’s largest trade show and conference for the Construction, Renovation, Architecture, Interior Design and Property Management industries, join the BC Wood Pavilion at Buildex Vancouver, Feb 15-16th, 2017.
Click here for more information.

Space is generally limited, as we have to make commitments in advance.  If you are interested in any of these trade events and trade missions, please contact me as soon as possible for more details at khori@bcwood.com or 604-882-7100.

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