Spotlight: Brisco Manufacturing

On June 30th, 2015, posted in: BC Wood Activities, BC Wood Members, Client Visits, Engineered Wood, Product Sectors by Comments Off on Spotlight: Brisco Manufacturing

Located in the scenic Columbia Valley of the East Kootenays, Brisco Manufacturing Ltd. (BML) opened its doors in 2002 to become a specialty manufacturer for laminated veneer lumber (LVL) beams. The BC-based company is the Canadian certified laminator for Louisiana Pacific’s multi-billet beams which are sold across North-America.

As standard LVL is used structurally for numerous decades for exclusively non-visual, hidden applications, BML began developing a new product in 2012. They designed a versatile LVL mass timber product made from 100% Douglas Fir, Brisco Fine LineTM. This finely nuanced, elegant and uniformly grained product exhibits exceptional appearance while providing high-quality, superior structural strength and installation precision.

This innovative LVL mass timber, produced up to 60 ft in length, is used for structural purposes, one or two-sided exposed, creating lots of interest among architects and designers for high-finish applications. It is an excellent alternative to other Structural Composite Lumbers and Mass timbers when seeking incomparable aesthetics and dimensional stability used in dry service conditions or exterior applications where adequate weather protection is provided.

BML prides itself on providing excellent product quality and customer service while offering concept, design, custom fabrication and installation services for structural elements used in roof, flooring, wall and stair applications or simply as table tops or work surfaces. Other product lines include Commercial Buildings for the agricultural and equine industry. Recently, BML expanded its Brisco Fine LineTM product line to include non-structural, decorative paneling by remanufacturing their mass timber products.

Over the last year, BML has been involved in a number of exciting projects throughout BC including the first post-disaster Firehall building made from mass timber located in Qualicum Beach. They also had the opportunity to contribute significantly to the new Administrative Offices for the Columbia Shuswap Regional District (CSRD) in Salmon Arm, Ronald McDonald House in Vancouver, as well as the Wood Innovation Design Centre in Prince George. Other projects currently under completion are exciting office and store renovations as well as private residences.

For more product specific information, please visit their website:  www.briscoman.com

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Specifier’s Program Update

On June 30th, 2015, posted in: Architects, BC Wood Activities, BC Wood Members, Canada, Global Buyers Mission, Industry News, Markets, Trade Events by Comments Off on Specifier’s Program Update

LUNCH & LEARN SESSIONS

June to September is typically slow for the program and up until last year, putting on L&L sessions at this time of year was non-existent. However, last year and again, this year, we are averaging 2 or 3 a month as the program continues to grow.

WOOD FIRST FORUM

The Wood First Forum (WFF) is the educational portion of the Global Buyers Mission (GBM) for specifiers that includes seminars on Thursday, Friday afternoon’s exhibitor mini-seminars, and Saturday’s lunch & learn session. I am sure you will be reading much about other aspects of the GBM in other articles in this edition of Wood Connections so this article will just focus on the Wood First Forum.

First of all, I am pleased to report that all the speakers have been selected and once again we have a strong lineup including speakers from Finland, the US, and for the first time, Japan, as well as great local speakers.

We are also in the process of working with GBM exhibitors to develop an exhibitor line-up of presenters for Friday afternoon’s mini-seminar program (one of the highlights of the entire WFF for both exhibitors and specifiers).

Saturday’s lunch & learn event is in good hands with the Cedar Shake and Shingle Bureau who will be celebrating their 100 year anniversary at the GBM with a full day of activities including their very popular and fun packing contest.

Invitations have recently been sent out and it is clear from the early response that we should expect another strong showing from the specifier community – both locally and from our friends and colleagues from the PNW region.

FACTORY TOURS

We are pleased to report that we enjoyed another great tour for architects, engineers, and contractors. The tour was held at Daizen’s new facility in Kamloops. This is also Daizen’s 25th anniversary year so it was very appropriate that we held the tour at this time. Between 20 – 25 specifiers attended and were given seminars by Dai Ona, the owner of Daizen Joinery, on the various aspects of timber framing, as well as seminars on coatings and connections by Neville Pope, Owner, Pioneer Timber Coatings Ltd and Max Closen, Owner, MyTiCon – Timber Connectors Inc. After the seminars, we toured the facility and witnessed several demonstrations including planing, CNC operations, as well as observing skilled craftsmen giving the product its final touches (a very important element as explained by Dai). All in all, another great tour and I wish to congratulate Dai Ona and his staff for a very professional and informative event. It was obvious they prepared well for it.

WOOD FIRST FORUM

The Wood First Forum (WFF) is the educational portion of the Global Buyers Mission (GBM) for specifiers that includes seminars on Thursday, Friday afternoon’s exhibitor mini-seminars, and Saturday’s lunch & learn session. I am sure you will be reading much about other aspects of the GBM in other articles in this edition of Wood Connections so this article will just focus on the Wood First Forum.

First of all, I am pleased to report that all the speakers have been selected and once again we have a strong lineup including speakers from Finland, the US, and for the first time, Japan, as well as great local speakers.

We are also in the process of working with GBM exhibitors to develop an exhibitor line-up of presenters for Friday afternoon’s mini-seminar program (one of the highlights of the entire WFF for both exhibitors and specifiers).

Saturday’s lunch & learn event is in good hands with the Cedar Shake and Shingle Bureau who will be celebrating their 100 year anniversary at the GBM with a full day of activities including their very popular and fun packing contest.

Invitations have recently been sent out and it is clear from the early response that we should expect another strong showing from the specifier community – both locally and from our friends and colleagues from the PNW region.

NEXT UP

Without question, our primary focus from now to September will be preparing for the GBM. It never ceases to amaze me as to how much time and effort the BC Wood staff put into all the preparation work for the event and this year is definitely no exception.

As always, should you wish additional information on any of the foregoing, or require information on the Specifiers Program, please contact me at rmanion@bcwood.com or call me at the office. I would be pleased to discuss it with you.

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US Market Update – Native American Indian Housing Conference (NAIHC) and Trade Show in Phoenix

On May 27th, 2015, posted in: BC Wood Activities, BC Wood Members, Industry News, Markets, Trade Events, Trade Missions, Trade Shows, USA by Comments Off on US Market Update – Native American Indian Housing Conference (NAIHC) and Trade Show in Phoenix

A few comments, suggestions, and ideas that may be of interest…

A few weeks back, BC Wood, along with five member companies, participated in the Native American Indian Housing Conference (NAIHC) and Trade Show in Phoenix, Arizona. This annual event attracts community leaders and influencers from the major Native American and Indigenous communities across the continental United States, Alaska, and Hawaii. The attendees participate in a number of conferences and seminars relating to the growing need for quality single and multi-family housing. In fact, research released at the conference suggested that there is a current need of upwards of 90,000 single family homes to supply those living on reservations across the United States. In total, the event had an estimated 900 attendees participate in the 3 day conference.

The initial feedback from the event indicated that while there is strong need for housing for tribal communities across the continent, much of the demand is for low cost housing. Cost per square foot was discussed and averaged around $70 to $80USD for a turnkey home. That is a completely finished product ready to live in. This price was driven by the ability to access Federal Housing and Urban Development (HUD) funding.

As such, BC’s industry, due to the relatively high cost of manufacturing and shipping, had limited interest in supplying product in the low end of the market. Where opportunity was found was with the Native communities that have access to gaming rights and therefore have greater determination on the size, style, and quality of housing that is built on their lands. Having a Casino creates significant revenue and allows for greater prosperity for native communities. One needs to look no further than across the border in Washington State. The Tukwila band just north of Seattle is a good example of the value gaming rights bring to the prosperity of the community with their award winning casino, community center, shopping, and other amenities.

During the show, BC Wood met with representatives of numerous native communities from Alaska, Hawaii, the Pacific Northwest, and as far south as Florida to discuss their single and multi-family residential housing needs. Meeting with these groups at an event such as NAIHC is the first step in developing longer term relationships and sales opportunities between member companies and Native communities across the US. You first need to develop relationships and build trust in order to create market share and have any success. This is, in fact, a more important consideration than with nearly any other demographic. Representatives from the communities that we spoke to were interested in working with BC manufacturers but only after a mutual level of trust and understanding is established between both parties.

The NAIHC provided a good opportunity to explore this niche and to see if pre-built housing and related products that BC’s industries manufacture are a good fit for the growing Native American housing market. The consensus was that it’s a good market but will take considerable time and effort to create inroads and sales opportunities.

If this market is of interest to you, we have a show coming up in Montreal in July, AFN – Circle of Trade.  The Circle of Trade has become a signature event for the AFN and is an excellent opportunity for BC wood products manufacturers to introduce their products to a growing market within the First Nations communities. For more information, contact Brian at bhwarysh@bcwood.com or myself at dfarley@bcwood.com.

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Specifier’s Program Update

On May 27th, 2015, posted in: Architects, BC Wood Activities, BC Wood Members, Canada, Designers, Industry News, Markets by Comments Off on Specifier’s Program Update

Over the past 30 days, BC Wood organized 2 factory tours; one in Sidney on Vancouver Island and one in Squamish. We are now working on our 3rd factory tour which will be held in Kamloops in the middle of June.

BC Wood also participated in the Vancouver Regional Construction Association annual conference where we were joined by one of our members. Last but not least, our lunch & learn schedule was still pretty active, too.

As we are still relatively early in our fiscal year, we continue to add companies to the Specifiers Program who are interested in reaching out to the very influential specifier community (architects, interior designers, contractors and engineers). Should you wish additional information on any of the foregoing, or require information on the Specifiers Program, please contact me at rmanion@bcwood.com  or call me at the office. I would be pleased to discuss it with you.

FACTORY TOURS

West Wind Hardwoods, Sidney, BC

Our first factory tour of the new fiscal year was with West Wind Hardwoods in Sidney, BC. West Wind is a flooring / millwork facility and we have been discussing the merits of a tour of their facilities by architects and designers for about a year. The decision was made and on April 30th the event was held and approximately 25 architects and designers attended the 3 hour event. According to all reports, it was a great success. The event consisted of setting the facility up into 5 stations with each offering different information on the various aspects involved in the millwork/flooring manufacturing industry. One of the stages was hands-on where the participants hand finished a wood serving tray that they could take home as a remembrance from the event. I would like to thank Jan Nielson, the owner of West Wind, for this huge leap of faith and also to all the staff of West Wind who made it such a great success.

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FraserWood Industries, Squamish, BC

This was a two part event, the first consisting of seminars at the upper lodge of the Sea to Sky Gondola and the second consisting of a tour of FraserWood’s facitilty.

FraserWood supplied all the glulams that were used extensively throughout the upper lodge of the Sea to Sky Gondola project and the lodge provided an excellent and natural venue for the seminars on heavy timber and glulams. The venue was spectacular and the weather cooperated as we had a beautiful sunny day. Prior to getting into the seminars, all who attended had half an hour or so to take in the scenery and the some of what the venue offered.

The designing architect, Greg Voute of Raymond Letkeman Architects and the construction project manager, Ana DeYong of BLC Construction, participated by also giving a seminar on the issues and challenges of designing and building the entire Sea to Sky project.

After the seminars concluded, we went down the gondola and off to FraserWood’s heavy timber drying and fabrication facility. At the factory, we were shown various drying options and material that was in various stages of completion. The CNC equipment was also fully engaged and was of interest to all.

 

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Next Up

Our next tour will be at Daizen Joinery’s new facility in Kamloops. The event has been approved for educational credits – as are all factory tours that BC Wood organizes, which is a major incentive for the architects to attend. Invitations will be sent out to the interior architects and designers in the next short while.

Vancouver Regional Construction Association Annual Conference, Whistler, BC

This is BC Wood’s third year participating at this 2 day conference by exhibiting and networking on behalf of our industry and attending seminars, some of which were very informative and very relevant to many businesses including ours. The format is for seminars throughout the day with periods before, between, and afterwards for contractors to check out the exhibits.

2015 – 2016 Plans for the Specifiers Program

Our goal this year is to have up to 50 events including lunch & learn seminars, group seminars – primarily outside of the Lower Mainland, and factory tours. While historically, the busiest time for the program is October through to the end of March, the past couple of years have seen the Spring and Summer period also quite active.

Should you wish additional information on any of the foregoing, or require information on the Specifiers Program, please contact me at rmanion@bcwood.com or call me at the office. I would be pleased to discuss it with you.

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Nikkei Architectural and Construction Materials Show 2015

On March 13th, 2015, posted in: BC Wood Activities, BC Wood Members, Japan, Markets, Trade Events, Trade Missions, Trade Shows by Comments Off on Nikkei Architectural and Construction Materials Show 2015

The last activity we hold for members each year in Japan is the Nikkei Architectural and Construction Materials Show at Tokyo Big Sight in early March. This year’s show was held from March 3 through 6 and we once again had a strong group of members and Canada Wood partners in the BC Wood organized Canadian pavilion. The products showcased ranged from structural lumber and engineered wood to finishing materials, furniture, and log home packages. We maintained our WRC inspired central reception display, which featured traditional Japanese wood connection, art created by the famous Japanese designer Hiroyuki Takamura. This space always draws in show visitors both with its visual as well as aromatic appeal.

The power of the Nikkei Newspaper brand and organization always ensures that this will be a well-attended show. This year saw a 2% increase in visitors for a total of 210,610 over the four days. It is important to note that this show is for industry professionals only so the attendance is not inflated by consumers. The show is very popular with architects and designers and in particular those involved with commercial and retail space design. We were not only happy to see the increase in attendance, but also the improvement in the mood of the attendees. At last year’s show, the impending tax increase was on everyone’s minds, but this year people were looking forward to renewed growth as the immediate effects of the tax increase have receded.

For the 2014 GBM, we worked very closely with Japan’s CLT Association to put on the Wood First tour. Based on the success of that collaboration, we once again partnered with them to put on a CLT seminar at the Canadian Embassy in Tokyo on the first night of the Nikkei Show. The speakers included a Japanese engineer who explained to the audience the buildings we had visited on the GBM 2014 tour as well as Colin Chornohus of Structurlam Products who talked about the newly built Wood Innovation and Design Centre in Prince George. Colin’s presentation was highly anticipated by the audience of 170 architects, engineers, general contractors, and importers. While we and our Canadian partners were extremely pleased with this very large turnout of key influencers in the Japanese large-scale wood building market, the Japan CLT Association was ecstatic with this tremendous profile that we were able to give to the emerging CLT market. It is clear that due to seismic and fire concerns, CLT is the future of large-scale wood buildings in Japan and through such collaborative efforts BC Wood is helping to move this forward.

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Opportunities in the Hawaii Market

On March 13th, 2015, posted in: BC Wood Activities, BC Wood Members, Markets, Trade Events, Trade Shows, USA by Comments Off on Opportunities in the Hawaii Market

A few comments, suggestions, and ideas that may be of interest to the industry…

Hawaii is known for beautiful weather, amazing sunsets and once again, a red hot real estate market. After years of a tepid construction activity, the Hawaii market is booming. Luxury residential and light commercial construction activity is up over 20% from last year and is showing significant growth potential over the next few years.

To take advantage of this hot market, BC Wood and member companies participated in the Building Industry Association of Hawaii (BIA Hawaii) trade show and market mission. This annual trade event saw a surge in attendance which is reflective of the growth in construction being experienced State wide. Members from the remanufactured, prebuilt, and timber frame housing sector participated at the three day tradeshow and the following four day market mission, where we met with architects, builders, and distributors on the islands of Oahu, the Big Island of Hawaii, and Maui.

IMG_0679Members had the opportunity to meet with key buyers and decision makers and tour numerous luxury residential and commercial construction projects. The highlight of the mission was the group touring the Kohaniki resort project where BC Wood members including Daizan Joinery, Norelco Cabinets, ECP Meeker, and Anbrook Industries have all been chosen as suppliers on this world class resort project. Sales from BC member companies on this project are currently estimated at $2.6 million and are expected to grow significantly, as the project is currently at the timber framing stage. In fact, the State is experiencing a boom in construction activity as numerous projects that were stalled during the downturn are now being restarted. These projects include the Mauni Lani, and Hokulia development on the Big Island of Hawaii, and the Makena Beach project on the island of Maui.

Members had the opportunity to meet with builders and developers from these and other projects and got to experience firsthand the quality of the materials and finishes expected. The opportunity for BC’s wood industry to develop further sales into this high-end market is exceptional as all construction products whether structural or appearance needs to be shipped into the State. This helps create a level playing field for both US and Canadian manufacturers looking to develop market share in the State of Hawaii.

As always, for more information on this market or any other market in the US, please feel free to contact me at dfarley@bcwood.com

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DelhiWood Show Report

On March 13th, 2015, posted in: BC Wood Activities, BC Wood Members, Markets, Other, Trade Events, Trade Missions, Trade Shows by Comments Off on DelhiWood Show Report

DelhiWood is India’s largest international trade fair featuring all things wood from machinery to finished wood products. From February 4 to 7, BC Wood was joined by 7 major companies from BC’s wood industry to promote the use of BC wood species in India’s growing joinery (millwork and furniture) industry.

The BC Wood “Pavilion” was part of a larger Canadian pavilion that also included FII whose exhibit area was just adjacent to BC Wood’s and featured many finished products using BC species. Each BC company in the BC Wood pavilion had their own stand and monitors showing ongoing videos and slides of their respective companies and products. Attendance was apparently a little less than the previous year which was attributed to the show’s location, approximately an hour from Delhi. Having stated that, all participants seemed satisfied with the activity and the leads that were generated.

 

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Edmonton Cottage Life and Cabin show, April 24-26th, 2015

On March 13th, 2015, posted in: BC Wood Activities, BC Wood Members, Canada, Log Homes, Markets, Prebuilt Homes, Product Sectors, Timber Frame by Comments Off on Edmonton Cottage Life and Cabin show, April 24-26th, 2015

Over the next couple of months, BC Wood will be coordinating the participation of its’ members at the Edmonton Cottage Life and Cabin show, April 24-26th, 2015. After many successful years of running the Cottage Life shows in Ontario, the show organizers brought their winning formula West and launched the Edmonton show last year. Eight BC Wood members participated for the first time in last year’s show and by all accounts it was was very successful, attracting over 8,000 current and would-be cottage owners all over Western Canada.

The Edmonton show will feature builders of log, timber frame, and prefabricated 2×4 homes. While these products and services are the highlight of the show, there is an opportunity for other manufacturers to promote finished building materials such as flooring, roofing, kitchens, doors, windows, and exterior finishing materials. The audience is drawn to the show to see a complete range of products; from log and timber frame shells to the materials that are need to finish them.

Space is still available for BC Wood members wanting to participate in the Edmonton Cottage Life and Cabin Show, but, time is running out. I would encourage any companies interested in more information to contact me at bhawrysh@bcwood.com or in BC Wood’s offices at 604-882-7100.

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Spotlight: Metrie

On March 13th, 2015, posted in: Architects, BC Wood Activities, BC Wood Members by Comments Off on Spotlight: Metrie

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Metrie’s story began in 1926 as a small, family-owned and operated business. Formally known as Moulding and Millwork, their name was changed to Metrie in February of 2014 as part of a strategic decision to heighten the company’s focus on providing inspiration and support to homeowners and professional designers who use interior trim (such as crown mouldings, casings, baseboards, doors, and other decorative elements) to add style and beauty to any room. Their innovative design and commitment to fine craftsmanship have helped them expand operations to include seven solid wood and MDF manufacturing facilities, plus 26 distribution centers in the U.S. and Canada. Their legacy has grown to include more than 5,000 moulding profiles and products manufactured in an environmentally responsible and sustainable manner.

The launch of the new company name coincided with the debut of five all-encompassing design collections of coordinated interior trim and doors.

“Our new Collections present a completely new way of thinking about, shopping for, and selecting interior finishings,” says Greg Stoner, CEO of Metrie. “Until now, consumers were required to wade through bins of moulding, and racks of doors, to find the right products for their home. Selecting the right dimensions of moulding that fit together and in designs that work with and enhance your current decorating style, is next to impossible. Metrie has taken the guesswork out of the process by introducing our new, professionally designed Collections.”

The Metrie Then & Now Finishing Collections™ are each inspired by different architectural styles. The Collections blend elements of modern and classic, so it’s easy to find something that will work with virtually any decorating style. They are:

  • Metrie French Curves™ Collection
  • Metrie True Craft™ Collection
  • Metrie Very Square™ Collection
  • Metrie Fashion Forward™ Collection
  • Metrie Pretty Simple™ Collection

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Each Collection offers a pre-selection of all the moulding elements needed in a home, including crowns, casings, baseboards, chair rails, panel moulds, architraves, and Ikons as well as a range of solid, premium interior doors. The moulding profiles within a Collection are available in groupings called Scenes that vary in material, size, and design detail to allow flexibility in using the Collection. All profiles within a single Scene are sized to meet with the right proportions and fit and coordinate with the interior doors in the Collection to achieve an aesthetic flow throughout the home and a result worthy of professional design standards.

“The selection process is simple,” says Jan Rutgers, Director, Architect/Designer Marketing at Metrie. “First you select your preferred Collection style; then you choose the Scene that works within your budget and room proportions; the next choice is to select from solid or glass doors especially designed for that Collection’s décor style. Painting or staining is left for you to decide, but we provide a wealth of inspiration and ideas through our website and social media platforms.”

Metrie’s online presence at www.metrie.com  features inspiration for consumers as well as tools to support pros and the designer community, including CEU courses, a Room Styler™ design tool, and how-to videos. A comprehensive social and digital program is also in place, including a new design trends blog,  The Finished Space™, for the latest styles in interior finishings and weekend project ideas. Offline, merchandising displays in distributor showrooms across North America showcase the Finishing Collection doors, mouldings, and trim elements together, making coordination and selection easy for the contractor, designer, and end consumer.

“This is an exciting time for us, as well as our customers and partners,” says Mr. Stoner. “Our focus is on building upon the rich history and more than 80-year legacy of our company, ensuring that we continue to exceed expectations for quality and consistency of our products and service, while embarking on new directions in product design and innovation to meet the needs of today’s home fashion enthusiast.”

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Specifier’s Program Update

On March 13th, 2015, posted in: Architects, BC Wood Activities, Canada, Industry News, Markets, Trade Events, Trade Shows, USA by Comments Off on Specifier’s Program Update

In mid-January, I remember saying that the next 10 weeks through to the end of March would be a very busy time for the Specifiers Program. It has actually been all that and perhaps a little more.

In mid-February, we took 5 companies into the Pacific Northwest and held group seminars in Seattle, Tacoma, and Portland; the following week we worked the Buildex show; and now we are preparing for our Alberta architect tour in a couple of weeks’ time with companies from industry. All the while, we are continuing with lunch & learn seminars. There really aren’t very many “office days” to get caught up lately. All this is testament to the success of the program and those who are participating in it.

US Specifier Workshops

BC Wood, joined by 5 companies from industry, gave presentations to groups of architects and designers in Seattle, Tacoma, and Portland. Each company’s representative gave a 30 minute educational presentation on their respective products or programs. Judging from survey results and comments from the attendees, the program was very well received. My take on the program is that there were two benefits of participating: one being the opportunity of meeting specifiers in these 3 key cities in the Pacific Northwest; and the other being the opportunity of spending considerable time with representatives from 4 other companies, (all of which were non-competing) and learning about their products and services. One never knows, but this could be useful information for future projects. All in all, we had a great group and it was very gratifying to see everyone get along so well.

Buildex Vancouver

BC Wood was once again joined by several companies to form the “BC Wood Pavilion” at Buildex. Although we don’t have the latest attendance numbers, the show historically draws 12,000 – 13,000 professionals and attendance appeared similar to other years. While booth activity at this two day show was at times sporadic for our exhibitors, they all came away with several good leads, made new contacts, or simply renewed relationships. As a result, they felt it was a good show for their company or association.

Alberta Specifiers Workshops

Everything is in place, invitations have been sent and registrations are coming in for this 3 day BC Wood “road show”, where 5 BC companies will be giving seminars to groups of architects, designers, and contractors in Edmonton, Calgary, and Lethbridge, March 24th, 25th, and 26th respectively.

Lunch & Learns

As usual, while all the other activities are taking place, we continue to deliver lunch and learn sessions. This month, we have six lunch and learn sessions and two group seminars booked over and above the Alberta program.

This is just a heads up that we are nearing the end of our current fiscal year (March 31) which signals the end of the current Specifiers Program. This means that shortly we will be offering participation in the 2015 – 2016 program. If you have not participated in the past years but are interested in exposing your products to architects, designers, or contractors, April 1st would be a good time to sign up as you can take advantage of a full year of activity.

Should you wish additional information on any of the foregoing, please contact me at rmanion@bcwood.com  or call me at the office. I would be pleased to discuss it with you

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11 Ways to Build Your Brand at Trade Shows

On March 13th, 2015, posted in: Industry News by Comments Off on 11 Ways to Build Your Brand at Trade Shows

Once you know what your goals are for building awareness at your upcoming trade shows, how do you do it?  Here are 11 ways to help build your brand into an industry powerhouse:

1. Get a bigger exhibit:  There’s a reason everyone wants to see the Grand Canyon: it’s really big! Similarly, one of the key factors in which exhibits attendees remember most is booth size.  So get a bigger booth space, and then fill it with a bigger, taller exhibit that demands attention and fills their senses.  A caveat: if the key audiences you want to meet can’t be found at one single show, you may do better to go with smaller booths at various regional or vertical market industry shows.

2. Create graphic impact: Ensure attendees don’t ignore your exhibit by using bright, bold colors, big images such as photos and illustrations, and easy to read messages.  The fewer elements you put on your exhibit, the larger you can make them, and the more impact they will create.  Large, taller exhibits can have branding at 2 to 3 heights for as visitors approach from far away, just down the aisle, and in the booth.

3. Design for 3 dimensions: Create impact and messaging for all public-facing sides of your booth, especially for island exhibits that can be viewed from 4 sides.  Consider making your biggest brand impact on the exhibit side that faces the aisle that will get the most traffic.  Some of the most memorable exhibits use shape that conveys the brand personality, even the company logo in 3 dimensions.

Click here to read the entire article

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Wood in Midrise Buildings & Health Care

On March 13th, 2015, posted in: Industry News by Comments Off on Wood in Midrise Buildings & Health Care

Wood in Midrise Buildings

In cities across North America, the low-density sprawl that has characterized development since the mid-20th century is giving way to a growing landscape of mid-rise buildings; five- to six-storey structures that are more environmentally sustainable and cost effective because of their increased density – while still blending with existing neighbourhoods and helping to create livable communities that accommodate growing urban populations.

There is a boom in mid-rise wood-frame construction across the province. Today in B.C. there are over 153 midrise projects in various stages of development – from project planning through to design, permitting and completed construction.

Recently published by Forestry Innovation Investment, this case study explores the expansion and popularity of mid-rise wood-frame residential design across the province of British Columbia.

Click here to view the Mid-Rise Wood-Frame Residential Construction in B.C. case study.

 

 

Wood in Healthcare

Commissioned by Forestry Innovation Investment, FPInnovations has released a report that draws the link between the use of wood in the built environment and pro health outcomes. While the study of wood and health is relatively new in the field of environmental psychology, a clear relationship between the presence of other natural elements has been established in built environments.

Early evidence suggests that the human relationship with wood is similar to previously investigated responses of our species to other natural materials and nature cues. That is, wood is a biophilic material that reduces stress reactivity when present.

Click here to view the full report: Wood as a Restorative Material in Healthcare Environments.

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2015 Wood Design Awards in BC honour the best in architectural and structural design

On March 13th, 2015, posted in: Industry News by Comments Off on 2015 Wood Design Awards in BC honour the best in architectural and structural design


 

Innovative architectural and structural design in large wood buildings headlined the 2015 Wood Design Awards in early March. The 11th annual event, organized and hosted by WoodWORKS! BC and sponsored by COFI, honoured excellence in wood building and design, and recognized leadership and innovation in wood use.

“Wood products and systems have become the material of choice in mid-rise residential as well as for the institutional, commercial and industrial sectors,” said WoodWORKS! BC executive director Lynn Embury-Williams. “Here in BC, designers and builders are leading the way by using wood because it is cost-effective, is renewable, has a smaller carbon footprint, and because it creates beautiful and comfortable spaces where people love to live and work.”

Download the news release PDF .

For more information about the awards and award winners:

http://wood-works.ca/bc/

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Moulder Audit – New from FPInnovations!

On March 13th, 2015, posted in: Industry News by Comments Off on Moulder Audit – New from FPInnovations!

One-day Moulder Audits are now available to BC manufacturers at no cost!

If you’re experiencing issues with your level of finish quality, throughput, changeover times, and general safe work practices, a Moulder Audit could be a good initiative for your organization.

What will the Audit tell you?

The results of the Audit will provide an indication on the operational level of your moulder and it can be the foundation for increasing your profitability on this machine center. The Audit will summarize ways to:

  • Improve your level of manufacturing quality.
  • Reduce rework and scrap.
  • Catch quality issues before they reach your customers.
  • Help to improve machine productivity
  • Set up best practices in you grinding room.

What’s Included?

Our trained personnel will perform a one day Moulder Audit at your plant and provide a summary report to you. The audit involves an evaluation of the mechanical condition of your moulder, best practices on grinding room setup, as well as tips on material handling and flow.

How do I book an Audit?

FPInnovations is working directly with Jim Strathern from J.S. Moulder Technology to provide this one time offer.

Spots are limited – contact Jim Strathern at jsmouldertech@gmail.com now to set up a time for your Moulder Audit, or Roland Baumeister at FPInnovations – roland.baumeister@fpinnovations.ca

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Continuous Improvement Workshop

On March 13th, 2015, posted in: Industry News by Comments Off on Continuous Improvement Workshop

Now more than ever, organizations need to be continuously improving to be competitive in their market. This one day workshop will provide you with the tools you need to establish gains in Productivity, Quality, Cost, Safety, and Morale.

Through a “Learn by Doing” approach, participants will conduct a practice exercise and make improvements with Continuous Improvement principles of Spaghetti diagram, 6S, and Value Stream Mapping.

Date & Time: March 27, 2015, 8:00am – 4:00pm
Location: Holiday Inn Express & Suites – 8750 204 St, Langley, BC

To register, please click on the following link: www.eply.com_CI_Workshop_2015  

For more information, please contact:
Brian Ehrecke at 250-462-4000, brian.ehrecke@fpinnovations.ca

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Wide Belt Sanding: Best Practices Workshop

On March 13th, 2015, posted in: Industry News by Comments Off on Wide Belt Sanding: Best Practices Workshop

Wide Belt Sanding: Best Practices Workshop

If you have a wide-belt sander and want to reduce your operating costs and increase your sanding quality – then this seminar is for you!

Items that will be covered in this Workshop

* Machine operation and abrasives selection
* Scratch and how it relates to finishing
* Standardized Work / Job Instruction
* Trouble shooting and Testing your machine
* Q&A Session

Start Time and Agenda:

* Theory – 8:30am – 11:30am
* Lunch – 11:30am – noon
* Hands on Session – noon – 2:00pm
Lunch will be provided

Choose from Two Locations:

Surrey, BC
March 19, 2015 – 8:30am – 2:00pm
Merit Kitchens – 12158 86 Ave, Surrey

Kelowna, BC
March 25, 2015 – 8:30am – 2:00pm
Cucina Cabinetry – 2-677 Willow Park Rd., Kelowna

Registration fee is only $25.00 (+GST) per person. To register, click the following link: https://www.eply.com/Wide_Belt_Sanding_Mar2015

For more information, please contact:
Brian Ehrecke at 250-462-4000, brian.ehrecke@fpinnovations.ca

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Marketing, Branding, and Communications Workshop in Victoria, March 31st

On March 13th, 2015, posted in: BC Wood Activities, Industry News by Comments Off on Marketing, Branding, and Communications Workshop in Victoria, March 31st

What is marketing and why should you care? Business leaders who effectively communicate and correctly position their company with their target audiences have the competitive edge.

This hands-on workshop will be presented in three parts:

  1. Introduction to Marketing
  2. How to effectively brand your company
  3. Choosing the right communication tools for your business

First, you will learn about the basic marketing principles and how to apply them to your products or services.

Then, through a series of self-directed exercises, you will learn how to define and articulate your company’s attributes to create meaningful messaging with your target audiences.

Finally, we will review a range of communication tools and techniques and discuss how to best use them to engage new and existing customers.

This was a very popular and well received Workshop in the lower mainland this past Fall.

Date: Tuesday, March 31st, 2015
Location: Westin Bear Mountain Resort, Victoria, BC

This is a full day program which includes a light breakfast and full lunch and for those traveling to participate, we have negotiated an excellent rate with the hotel for room stays.
For more information or to register, click here or contact Rumin Mann at rmann@bcwood.com or 604-882-7100.

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Register Now for the Exporting to USA Part II Seminar on March 26 in Langley!

On March 13th, 2015, posted in: BC Wood Activities, Industry News, Markets, USA by Comments Off on Register Now for the Exporting to USA Part II Seminar on March 26 in Langley!

This is Part II to our Exporting to the USA seminar series.  In this all new seminar, you will find out about current opportunities for BC value-added wood manufacturers; the best methods for actually shipping your product into the US; and how to minimize your risk factors. All really good information for new to the market exporters!

In a new approach, we will also have an open discussion with BC manufacturers currently shipping product into the market, highlighting some of BC Wood’s “cluster” marketing projects as well as traditional market development programs.  We will conclude the program with a delicious networking lunch.

Date & Time: Thursday, March 26, 2015, 8:30 AM to 1:30 PM

Location: Langley, BC

For more details and to register, contact Rumin at rmann@bcwood.com or 604-882-7100

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Specifier’s Program Update

On February 12th, 2015, posted in: Architects, BC Wood Activities, Canada, Industry News, Markets, Seminars, USA by Comments Off on Specifier’s Program Update

This may sound like a broken record, but activity around the Specifiers Program has been very hectic lately as lunch and learn sessions continue to be booked and implemented, the US Specifier Workshops have been finalized, and the invitations for our upcoming Alberta Specifier are being finalized.

US Specifiers Workshop:

Next week, BC Wood will be joined by 5 companies from industry who will be providing AIA approved educational seminars on their respective products and services to architects in Seattle, Tacoma, and Portland. To date, 110 architects and designers have registered for these series of seminars with half of them signing up for the Seattle session. The Canadian Consulate has been of great assistance to BC Wood in organizing this event.

Alberta Specifiers Workshops:

We have finalized participants (five in all) and have just received approval from the Alberta Association of Architects for the seminars allowing us to provide Alberta architects and designers learning credits for attending our sessions. We have scheduled these workshops for late March to provide a little separation between the US and Alberta workshops for those companies who are participating in both – not to mention we are hoping for the weather to improve. Venues in Edmonton, Calgary, and Lethbridge are in the process of being finalized. Once finalized, we will send out the invitations; all of which we are hoping to complete in the next day or two. Last year, we had 80 – 90 architects and designers attend and are targeting a similar number this year.

Lunch & Learns:

While all the other activities are taking place, the mainstay of the Specifier Program, lunch and learn session, continue to roll on with 5 sessions in February alone. We are now beginning to book out into May. As has been the case for some time now, most of the sessions are focusing on just one or two companies.

As always, should you wish additional information on any of the foregoing, please contact me at rmanion@bcwood.com  or call me at the office. I would be pleased to discuss it with you.

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Housing Brand Fair 2015

On February 12th, 2015, posted in: BC Wood Activities, BC Wood Members, Korea, Markets, Trade Events, Trade Shows by Comments Off on Housing Brand Fair 2015

On behalf of members, BC Wood organizes one major construction show each year in the Korean market. For this fiscal year, we chose the Housing Brand Fair at Seoul’s centrally located COEW trade and convention centre. The COEX Centre underwent extensive renovations last year, but it recently reopened and is once again drawing in large crowds. Over the four days of the show, 45,000+ people came to see the Housing Brand Fair.

The Housing Brand Fair attracts a large cross-section of the construction industry including companies involved in new wood framed construction, condominium developments, as well as renovations. Therefore, the show is a great venue for a wide range of BC Wood members, from lumber to house packages to finishing materials. Being held in Seoul’s main business district also ensures that key decision makers from these companies can easily visit. Our in-market representative, JC Lee, makes the most of this convenient location by setting up extensive meetings for participating members. This type of pre-show assistance is key to having a successful show as it ensures that members know that they will be able to meet the key targets for their products.

JC also organized a seminar at the show targeting the wood housing industry. Korea has a sizable 2×4 home market with over 10,000 annual detached home starts. Most of these homes are North American in design so they are a key target for BC Wood members. Over 100 industry representatives took part and listened to our members’ presentations at this year’s seminar.

BC Wood will be looking to go back to Housing Brand Fair again in early 2016. Please contact JC Lee (lee@canadawood.or.kr) or me (ivanoff@canadawood.jp) for more information on the opportunities in the Korean market.

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