This may sound like a broken record, but activity around the Specifiers Program has been very hectic lately as lunch and learn sessions continue to be booked and implemented, the US Specifier Workshops have been finalized, and the invitations for our upcoming Alberta Specifier are being finalized.

US Specifiers Workshop:

Next week, BC Wood will be joined by 5 companies from industry who will be providing AIA approved educational seminars on their respective products and services to architects in Seattle, Tacoma, and Portland. To date, 110 architects and designers have registered for these series of seminars with half of them signing up for the Seattle session. The Canadian Consulate has been of great assistance to BC Wood in organizing this event.

Alberta Specifiers Workshops:

We have finalized participants (five in all) and have just received approval from the Alberta Association of Architects for the seminars allowing us to provide Alberta architects and designers learning credits for attending our sessions. We have scheduled these workshops for late March to provide a little separation between the US and Alberta workshops for those companies who are participating in both – not to mention we are hoping for the weather to improve. Venues in Edmonton, Calgary, and Lethbridge are in the process of being finalized. Once finalized, we will send out the invitations; all of which we are hoping to complete in the next day or two. Last year, we had 80 – 90 architects and designers attend and are targeting a similar number this year.

Lunch & Learns:

While all the other activities are taking place, the mainstay of the Specifier Program, lunch and learn session, continue to roll on with 5 sessions in February alone. We are now beginning to book out into May. As has been the case for some time now, most of the sessions are focusing on just one or two companies.

As always, should you wish additional information on any of the foregoing, please contact me at  or call me at the office. I would be pleased to discuss it with you.

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On behalf of members, BC Wood organizes one major construction show each year in the Korean market. For this fiscal year, we chose the Housing Brand Fair at Seoul’s centrally located COEW trade and convention centre. The COEX Centre underwent extensive renovations last year, but it recently reopened and is once again drawing in large crowds. Over the four days of the show, 45,000+ people came to see the Housing Brand Fair.

The Housing Brand Fair attracts a large cross-section of the construction industry including companies involved in new wood framed construction, condominium developments, as well as renovations. Therefore, the show is a great venue for a wide range of BC Wood members, from lumber to house packages to finishing materials. Being held in Seoul’s main business district also ensures that key decision makers from these companies can easily visit. Our in-market representative, JC Lee, makes the most of this convenient location by setting up extensive meetings for participating members. This type of pre-show assistance is key to having a successful show as it ensures that members know that they will be able to meet the key targets for their products.

JC also organized a seminar at the show targeting the wood housing industry. Korea has a sizable 2×4 home market with over 10,000 annual detached home starts. Most of these homes are North American in design so they are a key target for BC Wood members. Over 100 industry representatives took part and listened to our members’ presentations at this year’s seminar.

BC Wood will be looking to go back to Housing Brand Fair again in early 2016. Please contact JC Lee ( or me ( for more information on the opportunities in the Korean market.

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IBS 2015 Show Report

On February 12th, 2015, posted in: BC Wood Activities, BC Wood Members, Markets, Trade Events, Trade Shows, USA by Comments Off

A few comments, suggestions, and ideas that may be of interest to the industry…

If anyone needed convincing that the US economy is firing on all cylinders, one need look no further than the city of Las Vegas and the annual International Builders Show (IBS 15). The event, which took place January 21 -23, was jammed pack with nearly 125,000 participants, including buyers and suppliers in the residential and light commercial construction sector from across North America, Asia, and Europe. Many buyers that came by the coordinated BC Wood products pavilion commented on how busy the show was and many long term attendees suggesting that attendance was reaching the numbers “pre recession hey days” of 2003-2005.

Part of the reason for the significant jump in attendance was the concerted effort of the National Association of Home Builders (NAHB) to combine a number of residential construction related trade events into one week. The NAHB brought the International Builders Show, the Kitchen and Bath Show, and the Surfaces Flooring Show all to Las Vegas and created the newly titled Design and Construction Week. With that, builders, architects, designers, specifiers, and other buyers had the ability to meet with suppliers from across the residential and light commercial sector all at one time in a single city. That made for a busy week with buyers shuttling on buses across the city between the Las Vegas Convention Center and the Mandalay Bay Hotel where Surfaces was being held. Add in Shot, The Gun and Sharp shooters show (this could only happen in Vegas!) and the city was packed with over 155,000 folks attending one or all of these trade events.

So with excellent attendance, a strong housing market, and general optimism being felt across the US residential construction sector, the IBS Builders Show was a success. BC Wood members were upbeat that the leads and contacts generated from the show will turn into solid sales opportunities. Jeff Herlocker, US sales Director for Linwood Homes put it best, “we were busy from the moment the show opened to when it closed. Now we just have to make sense of all the leads that we have and the best way to capture the potential.”

In the next issue of the Wood Connections, we will review some of the trends that we spotted at this year’s IBS and review the massive construction activity currently taking place across the state of Hawaii. As always for more information on the Builders Show or on the US market, please feel free to contact me at

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In January, BC Wood participated with four member companies in the BAU fair in Munich. In a similar report, two years ago, I mentioned that I thought the BAU fair was probably the best show I have attended in recent years. For the record, the 2015 version of the BAU fair was even better than it was two years ago. Many other shows claim large attendance numbers; however, these numbers are often inflated based on the practice of allowing the general public access to the show. The BAU fair is a strictly trade-only event; 96% of the attendee are from construction related businesses, and this year, the BAU fair attracted over 255,000 visitors to the six day show, 20,000 more than two years ago.

The BAU fair has a strong international draw with over 75,000 of the attendees coming from countries outside Germany. This year saw strong contingents from Turkey, Poland, the Czech Republic, Saudi Arabia, and other Middle Eastern countries. The BAU fair also lived up to its reputation as the “architects fair” with close to 65,000 attendees coming from architectural, planning, and design offices.

The size of the BAU fair is staggering with the 200,000 square meters of occupied exhibition space spread over 16 different exhibition halls that showcased the construction products and services of over 2100 exhibitors. In total, 47 different countries were represented in the exhibition halls. The halls were arranged by product categories: steel, concrete, plumber, electrical, and wood products etc. BC Wood was located in the “wood building systems” hall along with another 75-80 exhibitors. This arrangement worked well as it tended to concentrate the buyers with an interest in wood into two halls, ours and the one next door which featured wood doors, windows, and flooring systems. In the exit surveys of exhibitors, 97% rated the show as “good to excellent”.

BC Wood was very well received at the show. In fact, I would say that we really punch above our weight class at this event. We were often far busier than our German and Austrian neighbours who had far larger and more elaborate displays than our own. I am not sure whether it was the Canadian connection with the maple leaf prominently on our display or the life style images of log and timber frame homes that pulled in the buyers, but, we were busy. People often had to wait their turn for someone in our booth to talk to them.

The fact that we were from Canada and something different from the majority of the other exhibitors accounted, I think, for the fact that we received a relatively high percentage, over half, of inquiries from outside Germany. The majority of the inquiries we received, mostly from the Eastern European markets, were for Western Red Cedar lumber, finished building materials, and log home and timber frame projects. The market for these two product categories remains strong within Western Europe, but, seems to be expanding in the new emerging markets of Central and Eastern Europe.

So, to say that I was impressed with the BAU fair and the level of interest that BC Wood received at the fair would be an understatement. I would urge BC Wood members manufacturing log, timber frame, pre-built homes, and any Western Red Cedar products to seriously consider participating in the BAU fair when it comes around again in January of 2017. For more background and some additional observations on the BAU fair, please do not hesitate to contact me at

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The deadline for confirming space at the upcoming Turkeybuild show in Istanbul is fast approaching. For any company wanting to participate in the Turkeybuild show within the BC Wood pavilion, who has not done so already, please contact Brian Hawrysh at or in the office at 604-882-7100 by Friday, Feb 13th, 2015.

For a little more background on the Turkeybuild show. Turkey remains one of the strongest of these regional economies within Europe. Turkey also has a long history and affinity of building with wood, which gave way to a focus on concrete construction in the post WWII period. With their growing affluence, Turks are rediscovering their traditional preference for wood construction, particularly, in higher-end residential and recreational home construction.

For these reasons, BC Wood decided to explore opportunities for BC’s value-added sector in Turkey. Over the past three years, BC Wood and company representatives have attended the Turkeybuild show and reported that there was very strong interest shown in BC’s products and services by the local timber and building materials distributors. The products generating the most interest were higher-end solid wood building products and interior finishing materials. Turkish companies showed a great deal of interest in partnering with Canadian companies that produce innovative, higher quality wood products.

From April 21-25th, BC Wood will attend the Turkeybuild show in the country’s economic centre, Istanbul. Last year, the Istanbul show drew over 110,000 visitors, many of them from the neighboring Eastern European and Islamic countries. At Turkeybuild, exhibitors can showcase a full range of building materials and systems. High quality specialty lumber and building materials such as WRC decking, siding and roofing, log and timber frame homes, and prefabricated house packages will be of interest to the Turkish lumber importers, architects, and builders.

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Spotlight: Kalesnikoff Lumber Co

On February 12th, 2015, posted in: BC Wood Activities, BC Wood Members by Comments Off

Kalesnikoff Lumber Co. is located just outside of Castlegar in the heart of the fertile West Kootenay Wet-Belt. This beautiful region in the southeast corner of BC creates a unique slow growth environment for species including Douglas Fir, Western Larch, Lodgepole Pine, Western Hemlock, Engelmann Spruce, and Western White Pine. These excellent growing conditions enable us to produce some of the highest quality fine grained fiber in the world.

Proudly family owned and operated, Kalesnikoff Lumber Co. celebrated 75 years in business in 2014. As an independent, family owned and operated company, they think in terms of generations, not fiscal quarters.

Kalesnikoff operates a modern, multi-species mill with a capacity of 75 million fbm.

Aligned with a vertically integrated, modern manufacturing facility (Kootenay Innovative Wood), Kalesnikoff now offers over 1,000 different products in both custom and standard dimensional sizes.

A Focus on Douglas Fir

Although they pride ourselves on being a multi-species mill, they have had a strong focus on Interior Douglas Fir. Douglas Fir is highly sought-after in the lumber industry because of its superior strength-to-weight ratio, durability, versatility, and aesthetic appeal. Douglas fir is one of the best species for heavy structural applications; it also creates beautiful finished products such as flooring, paneling and mouldings.

Their unique location enables them to produce some of the highest quality Douglas Fir timbers on the market. Their timbers yield a high percentage of Select Structural grade products thanks to their fine grain, small intergrown knot fiber. They are also one of a few mills to cut and manufacture specifically for lamstock, and their lamstock program has benefited from 25 years of perfection. Their Douglas Fir lumber is rigorously graded, and only the finest dimension lumber makes ‘lamstock’ grade.

The beautiful grain pattern and colouring in Douglas Fir make it a favorite among architects and designers for finished products. The solid wood Douglas Fir flooring and paneling manufactured at their remanufacturing facility, Kootenay Innovative Wood, brings a traditional warmth and versatility to fit any home style. For more product specific information, please visit their website at: and


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We have some exciting announcements for early 2015! We will be offering two new exporting workshops and a marketing & branding workshop. The first is the Exporting to Mexico seminar in February, with a special one-on-one segment with Mexican Industry expert, Nora Gonzales.

In early March, we will be offering the highly popular, Marketing, Branding, & Communications workshop on Vancouver Island.

Towards the end of March, we will be offering the Exporting to the USA II seminar. This seminar is the second part to the one we delivered in May 2014, with new topics and speakers and a more advanced look at expanding your market share into the US.

For more information or to register for this workshop or any of the above, please contact Rumin at 604-882-7100 or

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From September 9th to 11th, BC Wood took part for the second time in the China International Exposition of Housing Industry in Beijing. We organized a pavilion under the Canada Wood banner for participating BC Wood members as well as our Canada Wood partners from Quebec and Alberta. COFI organized a standalone display next to us offering information on Canadian wood frame construction and design.

While not a large show by Chinese standards, CIEHI did draw in the right target audience for our pre-fab home builders. This is one of the few shows in China that focuses on wooden housing. As a result, many developers came by specifically looking for options to build homes out of wood. They were looking for both the materials and design services, as wood frame construction is still relatively unknown to local builders. These companies seemed to be interested in wooden homes either because of the green benefits or because they could differentiate their projects from all the concrete centric ones.

COFI also organized a seminar on wood frame construction on behalf of all Canadian participants. This was a great opportunity for our members to meet Chinese developers and builders who had already approached Canada Wood for information on wooden homes.

By the end of the show, all of the Canadian industry representatives had reported getting numerous serious inquiries and were thus very happy with their participation. BC Wood sees a growing market for pre-fabricated Canadian house packages in China and based on the success of this year’s CIEHI, we will build a bigger program for members next year anchored around this show.

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After our well-received pavilion earlier this year, BC Wood is planning a return to Interzum Guangzhou from March 28th to April 1st in 2015 to give members another opportunity to build and expand their businesses in the still growing Chinese market. This annual event covers every facet of wood furniture and building products manufacturing including both machinery and raw materials. It is said to be the largest woodworking show in Asia. Over 1,100 manufacturers and suppliers are expected to occupy the 130,000-square meter venue with 60,000 visitors expected.

Interzum has been attracting pavilions from Germany, the US, Italy, Turkey, Spain, Sweden, etc over the past ten years, covering a wide variety of both softwood and hardwood species. Due to the show’s importance to the Chinese woodworking industry, buyers/ importers of all types of wood products visit. Therefore, this show will be of interest to members supplying a wide variety of softwood & hardwood lumber including for uses in remanufacturing, concrete forming and wood construction. This show sells out quickly, so BC Wood will be booking space for members within the next month. For more information, please e-mail me at

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BAU is the largest and best known building products show in the European market. The BAU fair, held every two years, attracts over 240,000 attendees. Some 50,000 of these attendees come from neighboring Western European countries and the ex-Soviet Bloc countries. A unique feature of the BAU show is that it consolidates companies featuring wood products and wood building systems in one of its sixteen halls. So while the show is very large, the majority of potential customers for wood based products and building systems are concentrated in one display hall.

Throughout Western Europe and particularly in resort regions that have a high percentage of second luxury homes (such as the Alps in France, Germany, and Italy and the Pyrenees region of Spain and France), there exists good potential for manufacturers of log and timber frame homes. The BC handcrafted style, featuring large diameter logs and heavy timbers, have a unique appeal to these wealthy homeowners.

High quality, specialty lumber and building materials such as WRC decking, siding, and roofing and Douglas-Fir, Hemlock, and Western Hardwood lumber remain in demand in Western Europe and increasingly in the emerging markets of the Eastern post-Soviet bloc countries.

BC Wood plans to organize a relatively large display at the BAU fair for member companies and other Canadian forest products associations. Space is limited, so, for more information regarding the BAU show, BC Wood’s participation and costs, please contact Brian Hawrysh at 604-882-7100 or directly at

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Specifier’s Program Update

On October 14th, 2014, posted in: Architects, BC Wood Activities by Comments Off

The beginning of October signals Specifier activities such as Lunch & Learn sessions, factory tours, and group seminars, all kicking into high gear. It also signals the beginning of trade show participation for the program.

From June through to the end of September, our focus had been primarily on all the activities that were related to the GBM – from all of the preparations through to all of the follow up that is required once the event is over. Then, yours truly took a couple of weeks off for a little R&R. Now that all that is behind us and our batteries have been recharged, we are now focusing on other specifier activities including Lunch & Learn sessions, group seminars, and factory tours. Already this month, we have 5 Lunch & Learn sessions scheduled. Actually, the program will experience a first next week when we will have 2 Lunch & Learn sessions with 2 different firms on the same day. It just goes to show how accommodating the program can be. We expect the pace to continue through to the Christmas break.

Tradeshows are the other major activity the program will be dealing with over the next couple of months beginning with this week’s AIBC’s annual three-day conference where BC Wood will once again be exhibiting and networking with the vast majority of BC’s architectural community. At the end of the month, BC Wood will be joined by 7 companies for the Wood Solutions Fair. Then November 5th and 6th, BC Wood and 12 member companies will participate in Buildex Calgary.

Aside from the above, we will shortly be putting plans together for architect and designer seminars in the US Pacific Northwest and Alberta – very similar to what we did this past February and March. As we had such a strong response from those sessions, we have decided to offer the program again for February / March of next year. If you are interested in participating and meeting with the architects and designers in those two markets and want additional details, please contact me as soon as possible as space is very limited.

As always, should you wish for your firm to become more involved with the specifier community or simply want some information on what the Specifier Program entails, please feel free to contact me at or call me at the office. I would be pleased to discuss it with you.

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Squamish based FraserWood Industries is a pioneering, full-service provider of fabricated solid sawn and glulam timber products. FraserWood combines a passion for problem solving, innovation, sophisticated manufacturing and in-depth knowledge of wood as a structural material to support architects, engineers, and builders.

After graduating with a degree in wood science, principal Peter Dickson, has spent his career working in the timber products industry. He founded FraserWood in 1998 to offer timber drying services but soon expanded it to provide timber re-manufacturing and CNC fabrication services. Responding to market trends, over the last half-decade, FraserWood developed high appearance grade specialty glulam products for its more demanding customers. Their GrainMatched™ and EdgeMatched™ Glulams address the appearance and strength issues that have kept specifiers from using glulam products. What began as a one-man operation in a garage has grown to include a 50,000 square foot facility in Squamish, with 25 employees all working together to expand the reach of natural timber.


FraserWood is a participating partner in the Boston Society of Architects’ (BSA) open design competition Urban Timber: From Seed to City. FraserWood supplied all of the timbers for one of the four winning entries entitled “The Coopered Column” (image above). This structure was designed to simulate how wood can effectively distribute lateral and vertical loads in tall structures. The sculpture was on exhibit in Boston, MA until September 30th.

One of their recent projects was supplying the large support trusses at the Summit Lodge, for the Sea-To-Sky Gondola project in Squamish, BC. This Gondola provides sweeping views of Howe Sound fjord, the majestic coastal forest and surrounding mountains.

For more information, visit

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Ready… Set… Trade Show: Top 5 Tips for Exhibitors

On October 14th, 2014, posted in: Industry News by Comments Off

So, you’re ready to enter your first trade show! It is pretty simple right? Register your booth space, grab a booth, set up on show day, stand for 2 days and voila! You have business, right? No.

If you or your company have decided to exhibit at a trade show, there are 5 top things to consider and act on in order to make it the success you would like. Of course there is a lot that goes into being ready for your trade show, but these tips will prepare you to make your investment worthwhile.

Click here to read the entire article

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New Products – Smart Coatings for Wood Products

On October 14th, 2014, posted in: Industry News by Comments Off

An FPInnovations Webinar
October 16th, 2014, 10:00am PST

Traditionally, the function of coatings was to protect wood surfaces or to change their appearance. Recently, coatings with novel functions have gained considerable interest and are now hitting the market. Smart or intelligent coatings are able to sense a change in conditions in the environment (temperature, pH, stress, etc.) and respond to that in a predictable and noticeable manner.

Self-healing coatings are coatings that can repair themselves or could be repaired with the application of heat. Self-cleaning coatings are coatings that can degrade several contaminants, such as viruses, fungi, and volatile organic compounds such as formaldehyde.

This November, FPInnovations will host a webinar that will review the most promising emerging smart coatings for use on wood products. In addition, current research that is focused on self-healing, self-cleaning, and easy-to-clean coatings for wood products will be shared.

Learn more about these amazing coatings and their potential by clicking on this link:

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UBC Online Industrial Wood Finishing Certificate Course

On October 14th, 2014, posted in: Industry News by Comments Off

Register early, this course has filled up over the past few years!

Starts: January 5th, 2015 – April 24th, 2015
Practical session at UBC: April 20th – 24th, 2015

The UBC Industrial Wood Finishing Certificate Program is the most comprehensive wood finishing course in North America.  This course cover the full spectrum of finishing starting with understanding wood properties to material preparation and special effects finishing.  It combines an online theory and discussion component as well as a face-to-face practical session.

It is designed owners, managers, coating sales reps., finishers and hobbyist.  Learn how to finishing the right way and make money doing it?

For more information please visit CAWP Finishing Certificate

Or call Jason Chiu at 604 822-0082

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In an ever-changing business environment, KPMG Enterprise is committed to helping you keep current on the significant accounting, auditing and tax changes impacting private companies in Canada. Our experienced team will present key tax update topics and methods that can help you better plan and potentially help reduce corporate and personal taxation. Some of the topics include:

  • Recent income and commodity tax changes
  • Year-end tax planning ideas to help reduce or defer taxes
  • Recent accounting issues

Langley Event

Date:      Tuesday, October 21, 2014
Time:      7:30 am – 8:00 am | Registration and hot breakfast; 8:00 am – 9:30 am | Seminar
Please note the extended seminar time
Location:The Coast Hotel & Convention Centre – 20393 Fraser Highway, Langley, BC

RSVP: Please click here to register for the Langley event.

Burnaby Event

Date:      Wednesday, October 22, 2014
Time:      7:30 am – 8:00 am | Registration and hot breakfast; 8:00 am – 9:30 am | Seminar
Please note the extended seminar time
Location:Hilton Vancouver Metrotown – 6083 McKay Avenue, Burnaby, BC

RSVP: Please click here to register for the Burnaby event.

Please contact Tanya Brown at (604) 646-6455 or by email at if you have any questions about the event.

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What is marketing and why should you care? Business leaders who effectively communicate and correctly position their company with their target audiences have the competitive edge.

This hands-on workshop will be presented in three parts:

1)      Introduction to Marketing

2)      How to effectively brand your company

3)      Choosing the right communication tools for your business

First, you will learn about the basic marketing principles and how to apply them to your products or services.

Then, through a series of self-directed exercises, you will learn how to define and articulate your company’s attributes to create meaningful messaging with your target audiences.

Finally, we will review a range of communication tools and techniques and discuss how to best use them to engage new and existing customers.

Date: November 20, 2014
Location: Surrey, BC

To register, please contact Rumin Mann at or call her at 604-882-7100

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Sustainability and green design are some of the key principles of the new buildings constructed at the University of British Columbia’s Vancouver Point Grey campus, but one upcoming project will stand out among the dozens of buildings recently constructed or planned.

Over the summer, the university issued an Expression Of Interest for architectural firms to design a wood-based high-rise tower between 16 to 18 storeys. At a height of 53 metres, it will be the world’s tallest wooden building of its kind.

The project is the first phase of the 690-bed Brock Commons, a new student housing complex wedged along Walter Gage Road adjacent to the North Parkade and new Law Building. Its development site encompasses a small grass field, ground-level parking lots, office trailers and the aging Brock Hall Annex.

Click here to read the entire article

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Whistler museum to be one with nature

On October 14th, 2014, posted in: Industry News by Comments Off

When construction crews finish the $30 million Audain Art Museum in Whistler in fall 2015, they will have finished B.C.’s largest purpose-built museum and a structure that takes some of Canada’s most prized artists back to the natural environment where they created their works – the forest.

“It’s a very unique building,” said project architect David Shone of Patkau Architects.

The building design had to accommodate flood plain conditions from nearby Fitzsimmons Creek and was formerly an old public works yard and parking area.

It also features a large stand of trees as one of the design mandates was that construction was not to impact the forest or include tree removal.

The building will blend into the trees and “it will be enhanced by other plants,” said Shone, as the walkway from the Whistler village leads to the museum area and down to Fitzsimmons Creek Park.

Click here to read the entire article 

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BC Wood Specialties Group (BC Wood) is a not-for-profit association of BC value-added wood product manufacturers.  The value-added wood manufacturing industry is a vital component of British Columbia’s economy and has significant growth potential.  Established in 1989, our Mission is:

To assist BC’s secondary wood product manufacturers grow faster by helping them access and exploit markets they would not otherwise enter.  By doing this, BC Wood will maximize the dollar value of BC fibre and minimize the business risk by diversifying our members’ market activities.

BC Wood represents every value-added sector (furniture, cabinets, millwork, pre-built structures, engineered wood products, remanufactured products and specialty items) in every region of the province.

RESPONSIBILITIES: Reporting to the CEO, the Program Manager works closely with BC Wood’s industry members and In-Market Representatives (IMR’s) with a focus on addressing international market development for BC Wood members.

The Program Manager plays a critical role in interpreting the marketing needs of value-added wood products manufacturers, developing BC Wood’s market development programs and participating in the delivery and implementation of these programs.

The Program Manager is responsible for developing strategic relationships with various stakeholders, association members, industry groups, and governments often within a climate of divergent objectives. Ensuring The incumbent effectively manages the marketing activities and investments which endeavor to increase the sales and market share of value-added products for members, within existing and new emerging markets.

The Program Manager must have computer proficiency with Microsoft office products and be willing to travel on an on-going basis

Mission for Senior Program Manager

To develop and deliver international market development programs to help grow the business of small to medium sized, growth-oriented value-added wood products manufacturers, specifically in the European and North American markets..


  • With input and commitment from industry, develops a yearly work plan of selected marketing programs and activities aimed at growing export opportunities for BC’s value-added wood products sectors in the European and North American markets;
  • Annually invite members to form an Advisory Committee to review program options and bring additional program ideas to the table for review by peers
  • Regularly meet with industry at their sites to discuss options and opportunities throughout the year (minimum of 30 company visits per annum)
  • Providing leadership, advice and guidance, works closely with the IMR’s to determine existing value-added niche market opportunities and translate those needs into marketing programs for BC Wood members;
  • Communicate with in-market staff on a regular basis, including during their visits to BC and during off-shore trade events to stay attuned to changing market needs
  • Establishes performance criteria and monitoring methods towards established goals and objectives;
  • Ensure sales activity and reporting out by participating member companies is completed in a timely fashion and results are recorded for BC Wood annual reporting to funders
  • Lead trade missions and trade shows world-wide as required;
  • Act as a recognized expert resource and contact for BC Wood in the European and North American markets;
  • Represent BC Wood at sector events and gatherings

Competencies / Skills

  • Demonstrated industry experience and expert knowledge of manufacturing and marketing value-added wood products;
  • Sales and marketing experience and ability to develop and deliver relevant marketing programs;
  • Strong strategic planning and management skills;
  • Demonstrated ability to set priorities, counsel and effectively influence stakeholders;
  • Strong leadership skills and demonstrated initiative
  • Exceptionally strong oral and written communication skills for all levels of audience;
  • Strong knowledge of channels of distribution within the industry;
  • Strong project management skills with the ability to effectively organize events;

Interested applicants should send their resume and cover letter to by September 30th, 2014.  Only short-listed applicants will receive a follow-up call.  Thank-you for your interest.

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