A few comments, suggestions, and ideas that may be of interest…
Last week, BC Wood along with 5 members companies attended and exhibited at the 2013 AIA National Convention and Expo in Denver, Colorado. The Mile High city, located 5,280 feet above sea level, is a vibrant city, full of excitement in the streets, culture and art, sunny skies, and a fine assortment of locally crafted beer.
The AIA National Convention brings thousands from the architecture design and construction community together to share, explore, and connect ideas. BC Wood returned to the AIA National after passing on last year’s event in Washington, DC. Our location adjacent to the Wood Pavilion provided a good opportunity to connect with buyers and fellow exhibitors as we were surrounded by numerous wood products manufacturers and industry Associations. Attendance this year was pegged at just over 15,000 for the 3 day event with the majority of attendees residing and working in the Western United States.
While there were periods where the show appeared slow, the general Consensus from exhibitors was that AIA National provided ample opportunity for members to increase sales opportunities and contacts for those targeting the residential and light commercial constructions sector. One exhibitor who also participated at the AIA event last year, commented that the 2013 show seemed to reflect the US economy; it is considerably better than last year, but the improvement is both gradual and cautious. The majority of architects that we spoke to agreed that the economy has improved and nearly all are busy, yet they like the exhibitors remain cautious, suggesting the belief that continued economic growth is subject to many variables that they have no control over.
Participating members received a number of strong leads, including a chance meeting with a New Mexico based architect who heads up the largest US firm specializing in the design and supply of ”Native American ” housing. He commented that he was extremely busy and is working on the design of over 3,000 residential units for Native bands across the Western Plains and South West US. Meeting individuals like this and others were the true benefit of participating at this years’ AIA National, as BC manufacturers would be hard pressed to make this contact directly.
Overall, the AIA National convention and Expo proved beneficial to both Industry and BC Wood alike. As the US economic outlook continues to improve, we will continue to connect BC manufacturers to key buyers and decision makers across the United States.
For more information on this event or other markets across the US, please feel free to contact me at firstname.lastname@example.org.