Has this ever happened to you: You walk down the aisles of a trade show hall and are shocked by how many booth staffers hide behind counters, talk with colleagues, or even talk on their cell phones?
I often walk trade shows, and unfortunately, I just as often see the same uninviting situations described above. I ask myself what their management would say and do about it. They invested a lot of money into their trade shows, but good opportunities for meeting new prospects are lost or barely taken.
If you look more closely at well-trained booth staff teams, you’ll see what the biggest difference is between a moderately rewarding trade show and a really successful one: How motivated are their booth staffers?
While good advice can be expensive, there are exceptions to the rules. So here are a few free approaches to properly prepare your booth staff for your next show:
Collecting unqualified leads is out. Do you know what happens to most leads and business cards after a show? That’s right: Too many leads are quickly thrown in the trash. Moreover, you are doing it the easy way, if you simply only collect 200 leads at the trade show.