Specifier Program Update

Posted by Roy Manion
April 9th, 2013

We have another fiscal year behind us as April 1st marks the beginning of a new year for both BC Wood and the Specifiers Program.

Although we had a late start in 2012, the Program picked up considerable momentum beginning in October and continued quite a hectic pace through to March 31st, the end of our fiscal year. Although the major audience was the architect community, the program also experienced an expansion into the construction community with us joining and become active with the major construction associations in BC. As we look back, here are some of the highlights for the 2012 – 2013 year:

    • We hosted almost 50 events, including lunch & learn sessions, group seminars, and tours.
    • These events put us in front of over 800 architects and designers and their respective support staff, contractors, builders, and engineers.
    • While Greater Vancouver is where the majority of events took place, we also held sessions for specifiers throughout the province including Victoria, Nanaimo, Squamish, Kamloops, Kelowna, Vernon, and Penticton. We were accompanied by industry representatives who each provided educational seminars on their respective products.
  • One of our last events of the year was our first group session for the Independent Construction Business Association (ICBA) (picture below). For this group, instead of a lunch & learn, we held a “breakfast & learn”. This worked quite well for the contractors as it ended at 9:00am, thereby, allowing those that attended to minimize the time from the jobsites. Five companies from industry participated in the session and each gave 15 minute educational presentations on their respective products to the group. Afterwards, most stayed behind for 30 minutes or so to answer questions on a one-on-one basis.

  • We¬†have a group session booked for Mid-May with the other major construction association, the Vancouver Regional Construction Association (VRCA).
  • We held our first group seminar for the CHBA, Sea to Sky Chapter, up at Whistler.
  • In total, 24 companies from Industry participated in the Specifiers Program in varying degrees.
  • Throughout the year, we were contacted by several architect firms requesting seminars on specific products which we arranged for industry representatives to present on. This epitomizes one of the major benefits of the program; follow up sessions are where relationships are formed between specifiers and companies, which in turns greatly increases the company’s profile and chances of having products specified.
  • We fielded numerous requests from specifiers looking for information on specific products or where to source them. In these cases, we put them in touch with the appropriate companies. If the products are available, having high quality, made in BC products used on BC projects is a win-win for both the specifier and industry. Certainly, the specifiers are now aware of this more than ever before.

All in all, this was a quite busy and successful year for the Specifiers Program. My next Wood Connections article will cover our planned activities for the coming year. In the meantime, should you want to participate in the program for the upcoming year, or simply want more information, please feel free to contact me at rmanion@bcwood.com or you can reach me by calling the BC Wood office.

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