11 Quick Tips For International Exhibitings

Posted by Rumin Mann
April 24th, 2013

Are you joining the growing ranks of exhibitors who are being asked to take your trade show displays international?  Ja?  Si?  Oui?

Let’s face it; exhibiting internationally is a daunting task.  Trade shows are not easy to master, and with the added complexity of arranging your trade show booth in a different continent, language, time zone, and culture – well, it’s even harder.

But the opportunities are there, and your management is asking for you to make it happen.  So here are 11 tips, provided by Senior Account Executive Leslie Hopkins and Project Manager Julie Comfort of Skyline Houston, and Director of Development Philip Foust of Skyline Exhibits and Events, who have traveled around the world with their clients:

  1. When exhibiting abroad, you need more of everything: more time, more money, and more planning.
  2. It may sound obvious, but take the time to research before you go – about the country, the city, the people, and the show regulations.
  3. Learn about cultural differences, which transfer to how local attendees do trade shows differently.  What is considered polite and “politically correct” changes from country to country.
  4. Different cultures need different common phrases, even when you are communicating in English.  When emailing outside of the United States, it’s better to write “can you please?” instead of “will you please…”
  5. You have to remain flexible, even more so than domestically.

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