WORKSHOP: Geo-traceability – a new marketing tool

Posted by Rumin Mann
February 14th, 2013

BC Wood and FP Innovations are inviting you to participate in a geo-traceability workshop, to determine the potential role of traceability systems like ThisForest as a marketing tool, and as an addition or alternative to certification.


Attendees will be introduced to forest product marketing trends, how certification changed the game, and the growing use of geo-traceability. The leaders of the workshop will discuss geo-traceability in depth, providing a solid understanding of its unique attributes. A forest products geo-traceability system, ThisForest, is being developed by Ecotrust and will be introduced and review in some detail.

Attendee’s comprehension of the growth and importance of geo-traceability will be expanded include insights as to how international markets perceive and in some cases demand geo-traceability.


Consumers are increasingly curious about the story behind their purchases, and once they know that story, they are likely to tell it to friends and family for years to come, generating support and referrals for your business.

With today’s technology, it is easy to share the story of your products with your clients using geo-traceability. This workshop will also explore how geo-traceability situates itself in relation to certification, international trade trends and supply chain management.

Geo-traceability is certain to become an important tool for marketing and branding companies as responsible, concerned and accountable. It is in your best interest to find out if participation in this project will benefit you now and in years to come.

Date: Thursday, February 21, 2013
Time: 10:00am-3:00pm
Location: 7551 Westminster Hwy, Richmond, BC

For more information, contact Randi Walker at or 604-882-7100.

Click here to register

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