I’m a glass-half-full kind of guy, I believe, and I’m flexible, so I try to look at the positive opportunities in any situation. Small trade shows, therefore, aren’t a problem. In fact, they can be a powerful tool for the opportunistic trade show marketer.
Sure, you can go into the small show looking for problems, but a positive approach can get you more bang for your buck than many larger shows.
1. Small audience. Big connections. – Sure, the traffic might not be heavy throughout your show, but that lets you reach out to a few key contacts to schedule meetings. Fewer activities and a smaller show floor means they are likely to have fewer commitments if you can get on their calendars early. Make a compelling case and get the appointment in your trade show booth or before or after the exhibit hours.