A few comments, suggestions, and ideas that may of interest…
If you needed another sign that the US construction Industry is on the rebound, then you need to look no further than the Northern California market. The town of Truckee, California, which is situated nicely between the south shore of Lake Tahoe and the ski mecca of Squaw Valley, is currently experiencing a bit of a housing boom. Recent housing stats from the local town hall show that over 100 homes are currently under construction with an additional 80+ homes in the design stage. The majority of the construction starts are for secondary vacation homes with an average listed value of $2.4 million dollars.
Who is driving this market demand? The vast majority of the buyers come from the San Francisco Bay Area and Silicon Valley markets who are actively investing in real estate in the Lake Tahoe market. The short two hour commute from the Bay Area has made the town of Truckee an attractive option for many.
There are a number of developments underway with two in particular that should be of interest to BC wood product manufacturers. The first is the Martis Camp Development (image above – www.martiscamp.com), a private ski and golf resort community, is experiencing significant construction activity with over 50 homes currently under construction. Just down the road from Martis is another development, Shaffers Mill ( www.schaffersmill.com), which has seen a change of ownership and as such, is experiencing a high level of construction activity. Like Martis Camp, the Schaffers Mill project will consist of a golf course and village clubhouse surrounded by 200 high-end homes. The golf course development, designed by Ward Young Architects, prominently features contemporary wood architecture including a heavy post and beam design.
One way for BC manufacturers to benefit from this construction activity is to connect with the two key building product distributors in the region. Tahoe Truckee Lumber Company (TTLC) and Tahoe Building Supplies are responsible for supplying construction products to builders in both the Martis Camp and Schaffers Mill projects. Both offer a wide variety of wood products for both structural and finished applications including a number of BC suppliers. In discussions with managers at both building yards, they are interested in wood products from British Columbia and in particular any product that is unique, innovative, and priced well for the market.
As the US market continues to improve, we will continue to focus on providing market intelligence and key contacts to the BC Industry. We will target markets and sectors in the residential and light commercial construction sector such as the two projects listed above. For more information on these projects or any region in the US, please feel free to contact me at firstname.lastname@example.org