By Roy Manion
2013 is starting out with a bang for the Specifier’s Program with 9 Lunch & Learn (L&L) seminars booked for January. Seven of the nine seminars are with architect firms we have never visited before; we are continuing our efforts of expanding BC Wood’s circle of influence throughout the architect community.
The other two out of nine L&L seminars are focus sessions where BC Wood will be joined with a representative from industry who will be presenting their products in an educational format. These two sessions are will take place at an architect’s firm that we have already had L&L seminars in the past. This is when relationships with specific companies are really formed, making these follow up sessions invaluable.
The Specifiers Program is close to reaching the point where, by the end of our fiscal year (March 31st), we will have visited all but a handful of the major firms throughout the province. Therefore, if all goes according to plan, by the end of our next fiscal year, BC Wood will have held at least one lunch and learn session at each architect and designer firm throughout BC.
We are also working on group seminars. During the week of March 4th, we, along with four participating members, will be in Kamloops and Kelowna giving seminars to the specifier communities.
At the end of March, BC Wood, accompanied by participating members, will be giving our first group seminar to the contractors who are members of the Lower Mainland Chapter of the Independent Construction Builders Association (ICBA). We are also working with the Vancouver Regional Construction Association, BC’s other major construction association, for a similar session. This is part of our continuing effort to expand the Specifiers Program to include the construction and engineering communities.
I have also been asked to speak on marketing to the architects during the first weekend in February at the BC Log and Timber Building Association’s upcoming conference in Chase, BC. I am very much looking forward to it, as well as the opportunity of meeting with many of their members.
If you have any questions on this article or wish more information on any aspect of the Specifier Program, please contact me at firstname.lastname@example.org or call the office. I look forward to hearing from you.