Social media does a lot for businesses: It acts as a point of contact with customers, allowing for real time interaction, and is a wonderful tool for keeping them abreast of what your company is doing. By its very nature, social media is a prime tool for promoting your trade shows. It gets visitors raring to visit your trade show booth…but only if it’s used correctly. Our video, Top 3 Social Media Don’ts While Exhibiting on the Trade Show Floor, covers the main pitfalls businesses face when using interactive media to promote their trade show efforts and gives tips on how to avoid them. This trade show season, make social media work for you and enjoy the boost in visits to your trade show displayand sales you’ll see as a result!