For the past several years BC Wood has been promoting design related products in Japan such as furniture and millwork. We have been successful in having such products specified into several high-profile projects. Recently even one of Japan’s top department stores came to us as they were interested in using some pieces in a display.
Isetan’s flagship Shinjuku store attracts wealthy, fashion conscious shoppers from across Kanto. The Canadian Embassy in Tokyo has worked with them to promote Canadian apparel and recommended BC Wood when Isetan was looking to create a stylish, woody atmosphere to launch a new line of clothing.
We introduced them to a variety of furniture pieces as well as millwork options, but the store’s designers knew they had found exactly what they were looking for once they saw Brent Comber’s work and the WRCLA published Cedar Book. Using selected pieces from Brent as well as a selection of WRC products, Isetan was able to create a sophisticated yet woody display. The store felt that their customers really enjoyed the warmth of the Canadian wood products. Hopefully this will encourage some of their clients to consider using Canadian materials for their own homes in the near future.
As always, BC Wood greatly appreciates all of the support given to us by the Canadian Embassy. We look forward to more such collaborative efforts in the future.