BC Wood will once again be organizing the Canadian wood products pavilion at the annual Japan Home Show. This year the show will return to its traditional November schedule and run from the 14th through the 16th at Tokyo Big Sight.
The JHS typically attracts about 90,000 industry people ranging from importers and distributors to builders and architects and has long been the highest profile building products show in the country, particularly for imported products. This year the organizers have decided to strategically partner with JAPANTEX which is one of Japan’s largest interior trend shows for professionals. With the JHS and JAPANTEX collocated together in Big Sight’s East Hall, it is expected that JHS exhibitors will see a dramatic increase in designers working on non-residential projects.
Also, we expect positive synergies from the HOSPEX show, catering to the owners/operators of medical and elderly care facilities, which will be run concurrently by the same organizers in an adjacent hall. Elderly care facility operators have been adopting 2×4 buildings more and more in recent years because of the perceived therapeutic benefits of wood framed buildings. COFI’s Japan Office has been very active in targeting this market on the structural side and we are endeavouring to find more opportunities for value-added products on such projects.
BC Wood will also be working with the Canadian Embassy on a program timed around the show to target the reconstruction efforts in the Tohoku region. As a result, members attending the JHS will also be able to take part in some match-making activities targeting local companies working on both non-residential and residential projects in the tsunami devastated communities.
I am very excited about this year’s Japan Home Show as the housing market overall has been strong this year and the show organizers have been working hard to bring more value to exhibitors. This show offers a great opportunity for companies looking to enter the Japanese market and take advantage of the many positive trends we are seeing. I will be booking booth space soon so for more information please e-mail me at firstname.lastname@example.org.