Seoul Living Design Fair 2012

Posted by David Pao
April 2nd, 2012

BC Wood just finished participating at the 2012 Seoul Living Design Fair in South Korea. This was the second year that space was taken and the response from the show was overwhelmingly positive. As a result of last year’s positive reception, the Design Canada booth was expanded to showcase even more products and Canadian furniture designers from our membership.

Held at the COEX convention centre in downtown Seoul, the five day design event attracted approximately 150,000 attendees including interior and industrial designers, artists, and homeowners. Interest in the Design Canada booth was tremendous and, despite being on the back wall, traffic through the booth was heavy throughout the duration of the show. Wood was clearly a material of choice at the show with many of the other exhibitors prominently showcasing unique designs of art and furniture using various wood species.

Four BC Wood members had products at the event including John Ross Designs, Mario Sabljak Furniture, Martha Sturdy, and Brent Comber Originals. The entire Design Canada booth was very well received and became the highlight of numerous Korean media spotlights and publications. Several publications and media groups interviewed participating members of the Design Canada space with a keen interest to learn more about Canadian designers exhibiting in Korea.

For more information about the show, please contact David Pao at

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