5 Points to Outline Your Trade Show Exhibiting Plan

Posted by Rumin Mann
April 2nd, 2012

When faced with a large task, one of the best ways to approach it is to “Divide and Conquer.”  You break apart the problem or task at hand, and deal with each smaller, individual portion until the whole process is complete.  This rule can apply to your trade show planning, as well. There are countless aspects of planning and execution that, when grouped altogether, can be quite intimidating to complete.  Here’s how to break it down and swiftly move yourself from beginning to end.

  1. Make A Pre-Show Strategy.  What is it that you want to accomplish at this show:  Meet new leads? Gain face-to-face time with your existing clients?  Scope out the competition and others in the industry?  Whatever it may be, decide on your most important factor and build your plan around that.  Involve your trade show exhibit booth staffers as well, so that you can present a unified message and goal.
  2. Do Your Work Ahead Of Time.  Don’t wait until the show is already started to implement your strategy.  Get ahead of the competition by sending out invitations to your trade show booth a few weeks before the show to set up meetings with clients.  This will help you make the most of the precious time you have at the show, and let your existing clients know you care about their business.

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