“A game changing approach is needed in the wood products sector, targeting at least a modest but meaningful penetration of the market, if India is to be a priority market for Canada’s wood sector. Based on the successful strategies adopted by New Zealand…Canada should target efforts around securing opportunities representing close to 0.4 million tonnes of sawn wood, which would still represent only 4.5 percent of the market demand,” Opportunities for Canadian Forest Products in India – Ace Global Consulting LLP, August 2011.
Over the past year or so, much has been made of the emerging opportunities for BC’s forest products in India. BC Wood continues to monitor current market conditions in India and qualify the market intelligence that is being developed. BC’s Forestry Innovation and Investment (FII) has also been active in the Indian market by first commissioning a market study and most recently sending their own staff to India to confirm the results of that study. FII is following up these initial efforts by coordinating an Industry mission to India in four weeks’ time.
The three day mission led by FII representatives is expected to visit Mumbai and the port of Kandla, the center of the timber market in India. The Industry delegation will meet with timber importers and end-users in order to gain a better understanding of the product requirements of the market and the existing distribution channels. For a copy of the recent report on market potential in India, “Opportunities for Canadian Forest Products in India” by Ace Global Consulting LLP or the itinerary for the up-coming mission, contact Brian Hawrysh at 604-882-7100 or by email at firstname.lastname@example.org.