A few thoughts, observations, and ideas that may be of interest to industry.
With the end of summer quickly approaching, the BC Wood trade show season for the US market begins. October is an extremely busy, with 3 trade events taking place during the month. First up is the AIA Pacific in Honolulu, Hawaii, followed by the AIA Mountain States in Keystone, Colorado, finally ending with the Sunbelt Builders Show in Austin, Texas. Outside of the 4 time zone changes, I should at the least pick up a decent amount of air miles.
I have discussed the various strengths and opportunities I see in each one of these markets in past issues of the Wood Connections newsletter, but suffice it to say, I think the potential for BC manufacturers to develop market share in these states is good. Our program is designed to use the trade event as a platform to connect with key buyers and decision makers in the region. We then follow-up the trade show with a mission component, including individual meetings directly with these buyers at their offices, or on site touring their construction projects.
It is last minute and the Hawaii event is all but sold out; however, there are still limited opportunities for members to participate in the Colorado and Austin events. If you are interested or want more information, please contact me ASAP. Also, if you are unable to participate directly, but would like to get leads and have your promotional materials delivered first hand to these buyers, send me an email to further discuss. There is a nominal charge, but it provides manufacturers with a way to test the waters in these markets with a minimal investment.
As always, if you have any further comments, questions, or need more information on the US market, please feel free to contact me at firstname.lastname@example.org