The Sprint and The Marathon of Trade Show Lead Follow-Up

Posted by Rumin Mann
September 16th, 2011

Congratulations!  You’ve just finished your latest trade show and now have a big pile of leads.  But there’s no time to rest – you still have two more races to win:

  1. The sprint to get your leads fulfilled in the minutes, hours, and days after the show, and
  2. The marathon to keep following up your leads for the weeks, months, and even years after the show.

Let’s look what you need to do to win both the sprint and the marathon.

1.  The Sprint of Trade Show Lead Fulfillment

To win the sprint, quickly send out your fulfillment packets, and get the lead information into the hands of the right sales person.  Here’s how:

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