Since our last Wood Connections, the architect program has been almost all about the GBM – almost! After a slow start with sign-ups, we will again have a great turnout from the architect and designer community and we will have an even greater turnout this year than we last year. This is a great testament to the draw that our industry provides.
All of the exhibitors who will be giving presentations to architects on Friday afternoon have either completed their presentations or are currently putting the final touches on them. It is somewhat of a challenge for those who have never presented to architects in the past as the presentations must be educational and generic. As most of us are sales people, it is tough not to be overtly promoting our companies and products. However, based on the presentations we have received, I am very pleased with the caliber of them as they are all very professional and I think it will be a mutually beneficial event for both the architects and the companies involved.
While the past couple of weeks have been mostly about the GBM, we still continue on with other programs. In this regard, we are now up to 5 L&L sessions that we have booked for the month of October, as well as continuing to work with companies in our industry to assist them in their pursuit of architects.
As we do with all of our Wood Connections reports, we welcome your company to participate in any of the programs or if you just require additional information, please contact me at firstname.lastname@example.org . If you aren’t quite sure if architects (and contractors) should be included in your marketing activities or how to go about doing it, again, just get in touch with us. We would be pleased to provide answers to any of your questions.