How Your Story Can Help Build Your Brand

Posted by Rumin Mann
August 19th, 2011

“Storytelling may just be the best management tool available to modern business leaders because it exerts influence in ways that other techniques cannot” Annette Simmons, The Story Factor

This workshop will teach you why the story of your business is vital to your branding and marketing efforts.

Strategic storytelling can be one of the most successful ways to strengthen your business because it allows people to connect with who you are and what you do. By developing a Brand Story, which is an in-depth portrayal of your business from different perspectives, you encourage your customers, your staff, and your shareholders to identify with your brand and to see themselves as part of the story. This workshop will inspire discussion, provide insight and spark innovative ideas as to how you can market your business based on the stories that surround you.

What you will learn:

  • How to build a brand story that will increase your sales, build customer loyalty, and attract new employees by allowing you to better communicate your message
  • What elements you should incorporate into your brand story and who should be a part of this process
  • How you can then use your Brand Story to improve your marketing strategy by turning it into content for websites, marketing materials and social media strategy.

Who should participate:

  • Owner / Operator
  • Communications or Marketing Manager

When and Where:

Date: Tuesday, September 22, 2011
Time: 9:00am – 1:00pm
Location: TBD


“Storytelling has always been a part of what I do, but I was having difficulty putting my passion into words. Working with Megan Sheldon at Narrative Communications helped me understand how important it is to have someone outside your business look in on what you are doing, ask questions, listen, and then weave together the different points of view to create a single Brand Story. Now when we talk about our business, we share the same story, and our customers learn to retell that story, creating brand awareness. With everything we do moving forward, we look to the Brand Story to make sure we are headed in the right direction.”
– Brent Comber Studio

Save the date and register now! For more information or to register, please contact Rumin Mann at or 604-882-7100. We will email a registration form with the location soon.

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