The Japan Home and Building Show is the most famous building products show amongst foreign exhibitors. Every year companies from Canada, the US, across Asia, and many parts of Europe come to this show to find new Japanese partners or build on their existing market presence. Even companies that do not participate directly time their business trips to Japan around the middle of November so that they can at least visit the show or take part in related receptions.
This year, however, many companies will be surprised to find out that the JH&BS will be held from September 28th through 30th and not in November. This is because the UIA is holding their “World Congress of Architecture” in Tokyo in and the JH&BS organizers agreed with the UIA organizers to tie the two events together. The UIA’s website explains their event in the following way:
“Described as the “Olympics of Architecture,” the UIA World Congress is a major international architectural event that attracts around 10,000 architects, engineers, researchers and students.Since the inaugural World Congress in Lausanne, Switzerland in 1948, it has taken place triennial in 23 different cities around the world.”
By adding these international guests to the JH&BS’ already large audience of Japanese industry professionals, the show organizers are expecting that exhibitors will be able to reach a much wider audience than in the past. This will be of particular interest to those who are looking to begin marketing to other parts of Asia as an event of this calibre in Tokyo will be sure to attract the top people in architecture from neighbouring Korea and China. Considering the bleak outlook that some people foresaw after the 3/11 earthquake, this added vibrancy to the JH&BS is a welcome development.
Another point in this year’s JH&BS’ favour is that some major wholesalers have decided to cancel their own private trade shows in the summer and fall. This means that the JH&BS will be the only venue for buyers, builders, and architects to see new products this fall. It is expected that the strong resulting interest amongst attendees will overcome any confusion resulting from the change in dates.
BC Wood now has its funding in place for the new fiscal year and as a result I am able to accept applications for show space. Please contact me for more information on this year’s event as well as on how to apply.