Look In The Mirror: Is Your Trade Show Exhibit Inviting?

Posted by Rumin Mann
May 16th, 2011

While walking a large trade show recently, I couldn’t help but notice that many exhibitors did not look their best. Why? Most exhibit managers are orchestrating all the details of the trade show and are preoccupied, making sure everything goes “without a hitch.” This is fully acceptable – after all, it’s a critical aspect of their job.

All I ask is that you do this at your next show: Immediately before the show starts, walk out in front of your booth and examine it with a critical eye. Look at yourself in the mirror, so to speak! You wouldn’t leave your home in the morning without looking your best so why start any trade show looking below-average?

Ask yourself these 11 questions about your trade show exhibit:

  1. Upon immediate impression, is the exhibit attractive?
  2. On a scale of 1 – 10 with 10 being the most eye-catching exhibit at the show, how would I rate the exhibit?

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