While walking a large trade show recently, I couldn’t help but notice that many exhibitors did not look their best. Why? Most exhibit managers are orchestrating all the details of the trade show and are preoccupied, making sure everything goes “without a hitch.” This is fully acceptable – after all, it’s a critical aspect of their job.
All I ask is that you do this at your next show: Immediately before the show starts, walk out in front of your booth and examine it with a critical eye. Look at yourself in the mirror, so to speak! You wouldn’t leave your home in the morning without looking your best so why start any trade show looking below-average?
Ask yourself these 11 questions about your trade show exhibit: