Pre-show promotions are one of your best methods to get people to visit your trade show booth. And you need that help, because the average attendee only visits about 20 booths – while the average trade show has about 400 exhibitors!
Pre-show promotions are direct marketing for trade shows. You use direct mail, email and telemarketing to invite trade show attendees. And while you have other pre-show promotional methods (ads, social media, room drops), exhibitors have told us in surveys that these three are their favorites.
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