I had the chance to speak at the Skyline of Ohio Exhibitor Exchange to roughly 120 event marketers who were looking for ways to leverage technology in their trade show marketing strategies. Here are some nuggets that you can start implementing today.
1. Pick The Right Team – Make sure to select people from your company that enjoy using social media tools. You will need to choose people as booth staff who are comfortable using real-time tools (like Twitter) to follow show hashtags and connect with other attendees. Also remember that you will want someone as a remote admin to help you pull everything together and stay engaged with social networks and pages while you are busy on the floor.