Woodmac 2011 Show Report

Posted by David Pao
March 6th, 2011

BC Wood and our partners at Canada Wood just wrapped up another year at the Woodmac/Woodbuild/Furnitek show in Shanghai. We had great support from members with the largest group yet for BC Wood’s China program. A total of 8 member companies from British Columbia and 2 companies from Ontario and Quebec attended the show to promote wood products from Canada. For several companies, it was the first time to attend a show in China and experience this growing market. The four day show took place at the Shanghai New International Expo Centre attracting 360 exhibiting companies and 16,730 industry attendees.

Despite the slow economic recovery and challenging times ahead, Canadian companies had a strong, unified presence at this event. Other countries that normally attend this show did not have major exhibits which raised many questions about the conditions of other competing wood suppliers. One thing that was for certain was the overall success that Canadian companies are having in China. Whether it was dimension lumber or Western Red Cedar, the ongoing talk at the show was the number of containers that are entering China. The demand in China is definitely there, but that raised concerns among both buyers and exhibitors about the availability and stability of long term supply.

With China’s growing economy recently surpassing that of Japan, it was no surprise how much attention and enthusiasm is on this market. According to a recent article in The Economist, China will surpass the United States as the biggest export market for wood by as early as 2013. The downturn in the US housing market greatly impacted our export sales closing mills and costing jobs. Today however, the demand from China has reopened mills and created new jobs for the industry.

For more information on BC Wood’s activities in China, please contact David Pao at dpao@bcwood.com or 604-882-7100.

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