The Power of Eye Contact: For Booth Staffers And Beyond

Posted by Rumin Mann
March 16th, 2011

Everyone has heard the saying, “The eyes are the windows to the soul.” So how can your eyes help you communicate with others in a sales or business setting, public speaking situations or in your trade show exhibit?

Michael Ellsberg, the author of The Power of Eye Contact, shows us the eyes play an important role in all face-to-face communication.  Though meeting women was his motivating force for learning more about eye contact, no he can’t beam women to him with one glance across the bar.  Ellsberg wanted a better way to connect with women other than exchanging resume talk:

  • “Where do you work?”
  • “Where are you from?”
  • “What do you like to do in your free time?”

It turns out that eye contact is one the most intimate components of communication.

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