7 Hidden Competitors At Trade Shows

Posted by Rumin Mann
March 4th, 2011

When you exhibit at trade shows, you participate in a wonder of free enterprise: Competing firms agree to present themselves side-by-side, allowing potential buyers simultaneous access to a multitude of choices.

That requires a willingness to face your competition head-on in the exhibition hall. Yet you have much more competition for attendees’ attention than merely your fellow exhibitors.

Here are 7 competitors you must beat to fully engage your clients and prospects at trade shows:

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