US Market Update

Posted by Dave Farley
February 10th, 2011

BC Wood is currently wrapping up the Request for Proposals to our funding partners and as such, I wanted to bring to BC Wood members’ attention an exciting opportunity to develop new sales in the Northern California market.

This spring, with funding approval, we will organize and participate in a trade event and market mission to Lake Tahoe to influence the architect, design, and building professionals in this market and increase sales for member companies.

The Lake Tahoe region in the Sierra Nevada’s is a vacation and resort market with a wealth of affluent consumers who are interested and able to build with the latest in green, high-end, energy saving building products and systems. The Truckee Builders Show is a trade event that has been at the forefront of the move toward renewable and sustainable living in the home construction process for many years. The event, in partnership with the Contractor’s Association of Truckee Tahoe (CATT), organizes a Regional Green Building Symposium to provide educational and networking opportunities for architects, construction professionals, and the general public. BC Wood will partner with CMHC and WoodWorks US in the coordination and delivery of a seminar presentation on the benefits and applications of new “green” energy saving building materials and high-end finished products to this target market. The trade event will provide an excellent opportunity for BC manufacturers to connect with builders and architects who service the regional market.

Following the show, BC Wood will coordinate a number of site visits to high-end residential and specific multi-unit project sites currently underway in the region. We will focus on the Martis Camp development which is an ultra high-end members only resort development with over 30 vacation homes currently under construction and another 60+ homes at the design stage.

Do you manufacture high quality products in these sectors:

  • Heavy Timber, Post and Beam
  • Cabinets
  • Millwork and interior finished products
  • Exterior Cladding and trim components

If so, then this event should be seriously considered as part of your sales and marketing campaign for this year. For more information on this event or this market please feel free to contact me at

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