BC Wood recently completed its annual tradeshow in the South Korean market exhibiting at the 14th Seoul International Housing Material and Decoration Fair. The show was well attended this year with 178 exhibitors and over 70,000 visitors. 34 of these exhibitors were from overseas including 6 booths representing Canadian manufacturers of wood products. This is an industry only event and focuses on building and construction professionals in the Korean market. In addition to Canada, other countries that had a significant presence at the show included Germany, Japan, New Zealand, China, Denmark, and the United States.
BC Wood and the Canadian Mortgage and Housing Corporation (CMHC) worked together to promote Canadian wood products at the show and through a series of seminars and presentations. Specific products that were effectively showcased in the Canada Wood booth to the Korean market included Western Red Cedar, specialty lumber, and building products. At the show, BC Wood staff and members gathered leads, made new contacts, and recruited potential Korean wood buyers for the upcoming Global Buyers Mission in Whistler.
Also at the show, CMHC coordinated and delivered several technical seminars and presentations focused on integrated building design and community planning. BC Wood and CMHC presented to various associations, architects, and organizations that are key influencers in the Korean building and construction industry including KRIEA, KWCA, KWBDA, and representatives from Gimpo City.
In addition to promoting products at the show, BC Wood and CMHC actively promoted products and services in three major industry newspapers prior to the show, including several ads featuring Canadian companies. After the show, BC Wood organized several business networking meetings for members with key players in the Korean wood industry including importers, distributors, and builders.
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