More than 600,000 Chinese citizens, developers and urban planners know more about the benefits of building with wood after visiting the Vancouver Pavilion at Shanghai Expo 2010, which has now concluded its six-month run.
“The Vancouver Pavilion at Expo 2010 in Shanghai provided an excellent opportunity to showcase Canadian wood products and wood construction techniques to an international audience,” said Natural Resources Canada Minister Christian Paradis. “The Government of Canada’s investment of $2.5 million allowed the pavilion to display the quality and benefits of wood-frame construction, and strengthened Canada’s position in this important market.”
“The exposure we gained was equivalent to hosting 400 trade shows on how wood-frame construction can sustainably meet China’s development needs,” said Forests, Mines and Lands Minister Pat Bell, who is currently in China leading British Columbia’s largest-ever trade mission. “It was a tremendous opportunity to promote our products and technology, and build on the market inroads we have made since 2003.”
Exit surveys indicate nearly 120,000 visitors to the Vancouver Pavilion were professionals involved in urban planning and development. Media coverage of the pavilion also amounted to more than $1 million in Chinese television, newspaper and Internet advertising.