In the highly competitive North American building products marketplace, wood, steel and concrete are actively marketed. The continuing trend toward greater appreciation and adoption of green building standards and practices should position wood products favourably. Wood maintains a dominant position in the residential construction sector and is making efforts to expand into market segments where steel and concrete are more established.

This report reviews the messaging and approaches to marketing undertaken by the wood products, steel and concrete industries.

Part 1 – Pages 1-53
Part 2 – Appendex D, pages 54-63
Part 3 – Appendex D, pages 64-74
Part 4 – Appendex D & E, pages 75-79