Global Buyers Mission represents changing face of BC forestry

Posted by Rumin Mann
September 2nd, 2010

British Columbia’s largest wood products show selling a lot more than 2x4s

LANGLEY, BC – BC’s forest industry ‘ain’t what it used to be.’ That’s clear from British Columbia’s largest wood products trade show –– the Global Buyers’ Mission –– which begins next week at Whistler’s Conference Centre, says Brian Hawrysh, CEO of BC Wood, which is hosting the event.

The Sept. 9-11 show’s product focus will be value-added wood products, not commodity lumber, he said.

“This province’s forest industry is changing. We’re no longer just hewers of 2x4s for the USA,” said Hawrysh. “Buyers from around the world are coming here next week because they want to find out about British Columbia’s vibrant value-added wood industry.”

“BC’s forest industry has been pummeled over the past several years. But the real news is that our value-added industry is adapting and thriving through the difficult economic times, by creating niche products and finding diversified markets around the world.”

“Consequently, it is the value-added sector that will provide the future growth in British Columbia’s forest industry,” Hawrysh said. He added that the upcoming Global Buyers Mission has attracted a broad range of international participants and sold out for the third year in a row.

Canada’s largest event dedicated to value-added wood producers, the show will host international buyers, architects and representatives of local wood products manufacturers.

Pre-qualified buyers will attend from China, Korea, Japan, Vietnam, Taiwan, Australia, Mexico, the United States, Ireland, the Czech Republic, Germany, the United Kingdom, Belgium and Austria.

Buyers will also tour production facilities and visit construction sites around BC to see how value-added products are produced and used. Besides helping buyers immediately source high quality, innovative and competitively priced wood products, tours help build future business relationships by familiarizing potential customers with BC’s wood species, value-added wood producers and up-to-date construction technologies.

Products to be sold at the 2010 GBM include log and timber frame homes, pre-fabricated structures, engineered wood products, specialty lumber, windows, doors, cabinets, moldings, flooring, and other value-added wood building products.

The 2010 GBM is supported with funds from participating value-added wood companies and in part by British Columbia’s Forestry Innovation Investment Ltd., Natural Resources Canada, Forest Products Association of Canada, Canada Mortgage and Housing Corporation, the Cedar Shake and Shingle Bureau, Industry Canada and the Department of Foreign Affairs & International Trade.

Established in 1989, BC Wood is a not-for-profit industry association that represents British Columbia’s value-added wood products industry. Its mission is to help British Columbian wood product manufacturers achieve global competitiveness by providing marketing and business services necessary to capitalize on new market opportunities.

BC’s value-added industry employs 19,600, generates $4.85 billion in exports and uses approximately 25 million cubic meters of round wood equivalent annually. For more information, please visit


Comments are closed.