When Venture Kamloops executive director Dan Sulz meets a potential international investor now, chances are that person has heard all about B.C.
“The biggest benefit of the Olympics has been the exposure our whole region experienced,” he said earlier this month. “When we make calls to develop business internationally, they’re very aware now of what B.C. has to offer. So the Olympics was a great introduction — a foot in the door, so to speak.”
Six months after the Olympics, the province hasn’t exactly been flooded with Games-related business deals.
There are some, but most B.C. regions feel the greatest Olympic business benefit has been the groundwork it laid for attracting future investment.
Kamloops and Prince George – which actively promoted themselves to Olympic participants and visitors before and during the Games – will both send delegations on a trade mission to China next month.
They feel it’s the perfect follow-up strategy to connections made and strengthened during the Olympics.
The Chinese short-track speed skating team trained in Kamloops before the Games, which gave the community a lot of exposure in China, and Sulz said the region is anxious to sell investment opportunities in mining, forestry and information technology.