Prince George, B.C.- The Province is investing $9.2 million to promote sales of the province’s forest products in major markets like China.
“International sales keep our sawmills running and our forest workers employed,” said Forests and Range Minister Pat Bell Bell. “Diversifying our markets for wood products is one of the best ways to strengthen the industry.”
The funding includes $8.3 million for market development in key Asia Pacific countries including China, Japan and Korea and maintaining markets in Europe and North America. In addition, $900,000 is targeted to the Business Innovation Program, which provides business development services to the value-added sector.
Funds are being distributed through Forestry Innovation Investment (FII), the provincial Crown agency responsible for developing and diversifying markets for British Columbia forest products. Industry and the federal Canada Wood Export Program will add another $16.2 million to the marketing program, for a total marketing effort of $25.4 million.