Jeff Li, BC Wood’s Chinese in-market representative, has been very busy in the past few months educating Chinese buyers about Canadian wood products and recruiting potential buyers for the upcoming Global Buyers Mission this September in Whistler. Mr. Li worked with CFPA to deliver three lumber grading seminars in Shanghai, Nanjing, and Shenzhen. These seminars normally attract between 30-40 members of China’s growing wood products manufacturing industry. Normally, the potential attendees include wood importers and wholesalers, but the seminars have also drawn participation from government officials and customs agents interested in learning more about Canadian wood entering China. This year, the Shanghai lumber seminars were held at the Canadian pavilion at the Shanghai Expo and attracted many new wood buyers in the Chinese market.
Recruiting for the Global Buyers Mission is nearly complete with 25 confirmed buyers signed up to attend the show in Whistler. Many of these delegates are new players to the Chinese market and are looking to secure suppliers when they come to Canada in September. Among the Chinese wood industry, Canada is still seen as a major competitor to Russian wood and a supplier of high quality fibre with excellent potential for further manufacturing in China.