I just attended the largest building show in all of Korea with over 700 exhibitors and 150,000 attendees in Seoul this week. The KH Fair had every building product conceivable and some very impressive exhibits from Korea and other parts of the world. Green building construction and healthy living seemed to be the biggest trend and was seen throughout the different exhibits at the show. As a result, the wood construction and building products section was well exhibited with new products and designs.
BC Wood partnered with CMHC International to showcase a variety of wood products at the event and promote companies through advertising efforts. Korea has typically been considered a raw materials market, our exhibit had several finished wood products including a Western Red Cedar Gazebo and some high end finished furniture from British Columbia. The end result was positive and many Korean buyers were impressed by the unique quality products from Canada.
Despite the downturn in the Korean economy, the show was very well attended and our booth attracted a lot of interest. Many of our exhibitors were new to the Korean market, but were very impressed by the people, wood culture and enthusiastic levels of interest in our wood products.