The BC Wood Japan Office maintains a database of over 8000 building industry professionals. We built-up this database over the past 5 years through participating in various trade shows and placing ads in different industry media. However, the "Arch Card" direct mail-out campaigns have by far been the biggest contributor to this effort.
Today we got the first
batch of responses back from the January Arch Card ad we placed to promote our new
brochures. There were 90 today, but I expect that the total will be about 1000 in
the end. We’ll start sending out our new brochures showcasing 13 of our members to these responders once we have
the tickets to the Nikkei Show. Hopefully we can meet many of them at the show and start building direct relationships.