Hanging-out with the Elite of Japanese Interior Design
Posted by Jim Ivanoff
June 30th, 2009
Over the past two years we have been able to meet many key people in the Japanese design community through our marketing efforts to support BC Wood's presence at 100% Design Tokyo. One of these key contacts invited me to attend the 11th anniversary party of the major interior design shop Wise Wise last Friday.
The party was held in their main Omotesando outlet. This store attracts many consumers in this high-end neighbourhood, but many interior designers come to the shop as well to specify new products into projects and also show clients the actual materials.
In talking to some of these special guests I learned that one of them had just specified Brent Comber
's work into a hotel project. Wow again! I then looked out over the crowd and remembered that two of the other major stars at the event have Brent's work in their own offices now. Double wow!!
Since we began this furniture program in Japan, we have gone from "what is Canada doing at this show?" to having personal access to top design firms. In fact, at first the Design Association was worried about what we would show at 100%, but this year they want to put pieces by Judson Beaumont
and Brent Comber into the show's centre piece display on "eco." As we gear up for 100% Design Tokyo 2009, I am really looking forward to see how big of a splash we will make for Canada this year. What's bigger than a "wow?"