When all else fails, renovate!

Posted by Jim Ivanoff
January 29th, 2009

Today I met with one of the large import housing builders in Japan. As is it seems to be the custom these days, at the beginning of our meeting I asked how the global downturn was affecting their business. Not surprisingly they see their new home sales decreasing this year. However, despite this their renovation business, or "reform" as it is called in Japan, is up and they expect it to keep growing through the year. As a result, they are putting more energy into that side of the business. 

Statistics have shown that the renovation market is growing with good prospects for the future. For this reason, BC Wood is planning on doing research into this market next fiscal year. What we want to know is how much potential there is for imported materials in reform. Based on today's chat, it seems to be quite significant.
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