2008 was BC Wood's second year at 100% Design Tokyo. While the show itself ended in early November, through our partnership with the Canadian Embassy our members were able to keep product on display for another 2 months in the Embassy's gallery. Sadly this gallery exhibition came to an end and we had to pick-up the pieces this week.
I am happy to report though that the exhibition was very well received with 1,720 people visiting. This result greatly exceeded the Embassy's expectations and as a result they have expressed an interest in working with us again for 100% Design Tokyo 2009.
Also, even though we had to take-down the Embassy exhibit, we took several of the pieces directly to a high-profile showroom down the road where they will be on permanent display. When we began this design project we dreamed of getting BC product into such a showroom. Now that this has been accomplished I think we can be rightfully proud of our progress in breaking into this market and more importantly the caliber of our members ' products for being able to win over the demanding Japanese design community.
By Jim Ivanoff
BC Wood Japan Office